SEO Guide: Beginners’ Guide to SEO in 2018

Hey, I am going, to be honest with you buddy. SEO is as complicated as it sounds, no one seo guide got it all. In this beginners guide to SEO in 2018, we will cover in depth what you need to do to improve ranking

SEO is complicated now than ever before, and so it is actually one of the most demanding things you will have to learn in your blogging journey. This explains why corporates prefer to hire SEO experts for their websites.

The good news is that it is not something open-heart surgery! So long as you are willing to commit, you will get better at it with time. What is exciting about SEO is that, with SEO, even a small amount of knowledge can make a difference.

A couple of months ago, while playing around with great contents and optimization for search engines, I had one of my posts, get featured on the first page of Google for the keyword, “self-publishing sites.”

Seo Guide; Beginners' Guide to SEO in 2018

This post has continually brought hundreds and sometimes thousands of traffic to my website every month.

What is SEO?

Search Engine Optimization is a technical term used to refer to a series/group of activities that a webmaster like you undertakes in order to grow the visibility in organic search engine results.

Well, that definition is a bit complicated, but SEO generally encompasses both technical and creative elements required to improve rankings of your posts, drive more traffic and increase awareness of your site in the search engines.

Why Do You Really Need to Up Your SEO Game?

While there are tons of other ways to get traffic to your blog, search engines such as Google and Bing drive the majority of traffic to websites.

So if your site is not being indexed and your pages not crawled by the search engine robots, then you are really missing out on your piece of the pie. Remember, Search engines, and in this case, mainly Google is a primary method of navigation for most internet users.

Internet users enter their search queries and click the search button to get recommendations by these search engines. Search queries are words that internet users type into the search box, and hence carry very extraordinary value when it comes to the entire SEO process.

Basic Search Engines Optimization Tips.

It is critical to know that search engines, your uncle Google, have two major functions: Crawling the web and providing search users with a ranked list of sites most relevant to their search queries.

Now, follow the tips below when writing contents for your websites.

1. Keywords.

These are usually inspired by the search queries that users would be typing on Google to find your content. Examples include best WordPress plugins, free WordPress themes, best book reviews, copyrighting for dummies, best food recipes for summer, self-publishing sites.

You should spend time finding the most competitive keywords that do not have many search results on Google. By targetting long tail keywords, you stand a chance of being found amidst the internet noise that’s almost deafening.

  • Include your keyword in the title of your post.
  • Ensure that your keyword appears in the first and last paragraph of your post/pages
  • Depending on the number of words of your post, use the keyword two to four times in the body of your content
  • At least include the keyword once or twice in the subheadings.

2. Internal linking.

This refers to a process of linking to other posts within your site when writing a new post or updating an old post. If I am writing a new post about how to publish a best seller, I would want to link to this post my former post on the self-publishing sites.

This not only directs my readers on what useful and related content to read next, but it also helps in boosting my rankings a bit.

The simple rule is as always, never overdo anything.

3. Use search friendly URLs/Permalinks

Permalinks refer to the URL addresses where your posts can be accessed online. For instance, to access my page on the ultimate Blogging Course, you will have to visit the link below. Note the extension or slug is only /challenge and not /?123

To read my most popular post: 11 Awesome Online Business Ideas You Can start Today, you simply go to the permalink below

11 Awesome Online Business Ideas you can Start Today. – The Penny Matters

What if I had not updated my permalinks before? Of course, I would be having my addresses looking ugly with /?213 at the end of the URLs.

These are not appealing to the human eye and memory. Well, they are not appealing to the search engines as well. If your permalinks use dates and numbers, you may want to change this by logging in to your site, then going to settings then Permalinks.

Tip: Always include your keyword in the permalinks of your posts

4.Image Alternate Tags

Search users of most search engines have an option to filter the results as All, news, videos, articles or images.

Seo Guide; Beginners' Guide to SEO in 2018

If you use images on your posts, you want them to be indexed and crawled as well. To do this, you want to always edit the “alternate text” section of the image. Write a short description of the photo and include your keyword in there.

5.External Links

This refers to linking to other websites with information with the relevant anchor text. I typically link to more than a dozen websites in each blog post I write. Your readers could learn something about another website that could help them well understand your post.

This is also a critical element of SEO. Only link to credible sites and contents that are super helpful.

6. Relevancy.

This is a very critical component of SEO. Your pages should deliver what they promise. This means that your headlines should be specific and the content copy very relevant.

Remember search engines will show search results based on their relevance to the users’ search queries. This determines whether your article will appear on the first page of Google, or it will be stuffed in pages 99, 100 etc.

7. Site Speed.

Slow loading websites piss of visitors, and they are more likely to click that ‘back’ button faster than ever. This increases your bounce rate. A high bounce rate tells Google that your page/post is not helpful, that’s why visitors don’t stay on that page for long. And if you are not helpful, then Google won’t want to show you to their search users! This lowers your Google rankings.

8. Domain names.

Domain age.

How old is your domain? Older domains tend to get more traction since they carry some sense of credibility and authority. So if your domain is less than 2 years old, then you may not the traction that you desire without working extra hard on your content creation and promotional strategy.

Domain types:

If possible, stick to .com and .org domains. Easy to remember and common. Domains extensions such as .info and .biz should be avoided as they are normally common with spammers.

Google webmaster guidelines on SEO

Basic principles:

  • Make pages primarily for users, not search engines.
  • Don’t deceive your users.
  • Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?”
  • Think about what makes your website unique, valuable, or engaging.

Things to avoid:

  • Automatically generated content
  • Participating in link schemes
  • Creating pages with little or no original content (i.e. copied from somewhere else)
  • Cloaking — the practice of showing search engine crawlers different content than visitors.
  • Hidden text and links
  • Doorway pages — pages created to rank well for specific searches to funnel traffic to your website.
  • Automatically generated content
  • Participating in link schemes
  • Creating pages with little or no original content
  • Loading pages with irrelevant keywords

Learn more about Googles Guidelines Here


As I mentioned in the before, SEO is a complicated process, and there is no one sure way to kill it in the industry. To build your own empire, you’ve got to keep learning.

Some of the things to keep in mind when it comes to SEO:

  • Make your website super fast
  • Make it user-friendly. In the online world, the user is always right
  • Always optimize your posts for SEO before hitting publish

In 2018, there are critical elements to take key note of. we are going to discuss two elements of SEO, which take time to complete but are very critical in making your blog posts compete favorably with the giants in the industry.

1. Employ the Power of Long Tail Keywords.

Long tail keywords are the opposite of the main head keywords. For example, if my main head keyword is Online Business, I could have the following long tail keywords instead.

  • The ultimate guide to starting an online business
  • Online business ideas, tips, and tricks,
  • Start an online business in Kenya
  • The best online business tool

Why Long Tail Keywords?

  • Help you outrank your competition.

Since your website is brand new, competing for the generic keywords such as Pinterest tactics, SEO, online business, fashion blogging etc with the established brands out there is almost a work in vanity.

Long tail keywords receive less search traffic monthly. These low search volumes discourage established brands from targetting them, and hence giving you an upper hand to rank higher in the Google search pages.

  • That’s How People Search the Internet

Search Users are more specific when browsing the web. If one wants to buy a WordPress template, he is more likely to search for “Best responsive WordPress theme” instead of just “WordPress themes”

So long-tail keywords help you to meet the specific needs of the user you are targeting, and hopeful close sales.

I wanted to write an extensive post on Howto generate traffic to your blog. There are millions of search results for this keyword. So instead, I decided to target another keyword, “Ways to Make Your Blog Go Viral.” I titled the post,”63 Ways to Make Your Blog Go Viral.” and a few months later, it made its way to Google first page for the search keyword above.

Seo Guide; Beginners' Guide to SEO in 2018

  • Better Conversions

The more specific you are, the more specific the kind of users/visitors you will attract.

Let’s look back at our keyword mentioned earlier “Best responsive WordPress theme”

The person landing on your post via this keyword is a ready-buy if you are offering great WordPress themes, then want meets solutions, and it is much easier closing sales this way.

If you are writing a copy for your landing page, you want to target people who are specifically looking for the free gift you are offering.

Generic keyword: Free eBook

Long Tail Keyword: Free Email Marketing Guide

2. Building Quality Backlinks

Backlinks refer to the external websites linking to your post.

A quality backlink is a link to your site from a relevant and high-quality website. If your niche is SEO, you want to have sites in the SEO industry linking back to you. Sites on digital and online marketing are also relevant in this case.

So if you are a fashion blogger, getting a link from a technical niche website doesn’t really count as a relevant backlink.

The simple rule is DO NOT BUY BACKLINKS

There are two ways to get backlinks which I have seen work:

1. Email outreach.

Write a really great blog post on your blog. Then go to Google and find sites that have written contents that could be complemented by your post. Find their email addresses and reach out to them.

One of my readers reached out to me, and I liked his approach:

Hi Victor,

I’m a digital marketer and my team and I write frequently on digital marketing related topics– I recently visited your site while researching for an article I’m working on…
This is a note for your webmaster, as I found a dead resource on your site that visitors like me surely miss.
It’s on this page: http://thepennymatters.
I got an error message when I tried to click on this site:
And while you’re updating your page, I wondered if you’d be open to including some further resources that could help people looking to set up their website for success.
How to Setup Your Website for Success
Thanks for your help and for providing great resources!

Well, That really got me engrossed and ready to link back.

2. Guest Posting

Guest Posting isn’t dead. Personally, I don’t believe it will ever be dead. Guest posting refers to writing detailed posts and having them published on other websites related to your niche. You get a brief bio below your posts with a link linking back to your site.

Or contact me here How to Get in Touch – The Penny Matters

SEO Guide Best Practices: Optimize Your Post For On Page SEO

You don’t need to be a SEO expert though, you may hire one if need be. Ensure that you have met the following recommendations before hitting the publish button.

  • Do keyword research and aim for keyword intensity of above 0.5%
  • Employ the use of long tail keywords. Neil Patel breaks down 11 reasons why you should embrace long tail keywords
  • Use synonyms or phrases related to your keyword randomly in your blog post
  • Link to insanely awesome content from other bloggers related to your content
  • Link to your existing blog posts that are related to your blog
  • Always include Alternate tags for all your images. Ensure that your alternate description carries your keyword.
  • Include your keyword in your blog post seo title
  • Let your keyword appear in the first paragraph of your post
  • Set your focus keyword and meta description.
  • Ensure that your meta description is compelling enough to have people click through

To make this process a lot easier, we recommend that you download Yoast Plugin if you are not using it yet. It is great since it gives you on time progress about your post optimization and rates your content SEO as either poor, okay or good.

Ultimate Blogging Course

Learn everything on Blog basics, email marketing, digital products creation, SEO, blog monetization, list building, minimalist approach to web design and much more by enrolling in my course here
Ultimate Blogging Pack – The Penny Matters

16 Mistakes to Avoid When Writing Your First Book

You don’t want to sell yourself so low, do you? An eBook is taken more seriously than a normal blog post, no matter how long it is.  An eBook got some gravitas within it. And given the fact that it carries your name, you would want to avoid anything that will degrade your authorship brand. To successfully write your first eBook, you need know some of the Mistakes to Avoid When Writing Your First Book

When writing your first book, you are definitely thinking about your audience, your content, how much the book will cost, who will publish it and the strategic place to launch it, just to mention but a few.

It’s a good idea to think about the aftermath of your hard work, but do not be consumed so much by the thoughts that you forget to focus on the small things that matter when writing your first book. In this post, I will take you through some of the mistakes to avoid when writing your first book

Mistakes to Avoid When Writing Your First Book

1. Rushing into writing.

In as much as there is that urge to start writing your first book, don’t jump into it. Take some time and think through, plan how you going to do it, how it will appear.

You’ll find yourself repeating things, or wasting time exploring ultimately unhelpful tangents if you wake up one morning and start writing without any plan. This means you need to have a clear outline that has, at least, a title for each chapter to guide you through.

Try brainstorming or mind maps or index cards as creative alternatives to help get your ideas flowing.

2. Scrapping off your drafts.

Just because your first draft is not as powerful as the second one does not mean you do away with it completely.

If you change your mind about a whole paragraph or section, leave it in as is, but jot a note to yourself about it.

Give it some time and continue writing, look at it after some time, or ask a friend to help you read through it. It could generate an idea for the next paragraphs.

3. Being too particular.

If you start your editing by looking for minor typos, you’ll miss much more significant issues.

Try reading your book in a format where you can’t easily make small changes as you go along to force yourself to concentrate on the bigger picture.

Write down any issues you need to fix, like chapters in the wrong order, repetitive information, tangents that need deleting, and new sections you want to add.

4. Choosing a topic, you are not familiar with.

You’ll have to work your ass off, doing lots of research, interviewing experts, hiring pros in that field to help you come up with quality and quantity.

This is a waste of time and energy and you probably will not deliver something up to the standards. Write about something you actually know about.

Something that you are sure of, which you can easily source content and come up with something exclusive. This will save you time, and you’ll be able to deliver the very best.

The rule of the thumb remains: Go for something you are passionate about, otherwise you are going to doom your book before it is even written. Which topics do you often write about on your blog? What interests do you normally post on social media? You get the gist, right?

If your blog is about relationships, why would you go for something like, “Earning Money Trading Forex?” Be sure to be aware of Mistakes to Avoid When Writing Your First Book

5. Ignoring the power of social proof.

Two heads are better than one. You need opinions, thoughts comments from your friends about your first book.

Be proactive and open-minded, send out review copies to fellow writers in that niche, and to any of your blog’s readers who’ve commented regularly or emailed you recently.

Social proofing your works does a magic when it comes to sales. You need to deliver quality content into the world in exchange for cash.

Take the reviews and complements into consideration while writing your first book, to be able to deliver the best.

Please tweet it to your followers.

Writing your first book is an overwhelming process. Here are 16 Mistakes that every writer should avoid when writing their first bookClick To Tweet

6. Writing what your audience needs.

There is always a topic you know your readers need, and you know you can write the perfect book on that just for your readers. That is good only that all too often, your readers always don’t know what they need and can easily be swayed by the different issues you write about.

Don’t give your readers what you think they need. Give them what they know they want. Talk to a few of your loyal readers and get to know what they love reading from you.

This is also a good opportunity to find out how much they share, and what they can pay if your work gets published.

7. Only writing when you feel like.

You don’t have to write thousands of words at a time. Find a consistent time each day, or several times a week, to work on your book.

Use your time effectively during short writing sessions. You can start writing in as little as just 25 minutes each day. Ensure you manage your time well and give it your best short.

There are several ways you can overcome writers’ block. Simply learn to stick to your schedule.

8. Thinking as a Writer, and not as a Publisher

This is one of the most common writing mistakes to avoid when writing your first book.

It’s not just about having your first book out. Think big, think publishing. How will your book sell, whether it’s in terms of money and content? Do not ignore the publishing bit, because figuring out how your book is going to sell will help you develop better content.

As an independent author, you will need to do everything that a publishing house does. Think of how you want your book to perform in the market. Come up with a great team… Cover designer, content editor, managerial editor, copy editor, testimonials in-charge, marketing in-charge, hard-core critique, launch facilitator, etc.

For a writer who wants to write your first eBook, you need to deliver great and competitive product to the market. There are millions of books already published on Amazon Kindle alone, how do you stand out?

Draft your sales page while you’re planning your first book. Do your homework well and use that pitch to drive the writing process.

This will make your book much stronger and will make your life much easier when you launch it.

9. Perfectionism

Perfectionism is one of the mistakes to avoid when writing your first book.

Accepting that you can’t account for all of your mistakes will help you move swiftly with your writing. Give yourself a deadline for finishing the editing phase.

Don’t agonize over the possibility that a typo may still be present. Readers aren’t likely to notice. Give your work to friends so that they might identify the mistakes that escape your eyes.

Perfectionism might pin you down if you let it. However, there are several ways to deal with it.

More Mistakes to Avoid When Writing Your First Book:

16 Mistakes to Avoid When Writing Your First Book

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10. Using random titles.

While writing your first book, you probably had a lot of titles running through your head. Just because one feels better than the other does not mean you rule out all the rest.

Choosing a title for your book requires time and a lot of considerations. You might want to ask your blog readers to vote on different titles, to find out which is the most compelling.

You definitely want something catchy to sell big, which means you might need other people’s ideas and opinions.

11. Failing to look for an editor

Looking for an editor to review just the first few chapters of your book will save you a lot and help you avoid grammar mistakes.

Many problems the editor identifies will probably occur throughout the writing your first book and you can fix them yourself once you know what to look for.

Seek out help in editing. Ask your readers or members of any blogging community you belong to.

Every writer needs an editor. We are rarely 50% when it comes to our grammar and workflow. Some newbies are eager to have their books online, and also want to get away with some editorial fees!

I understand that editing can sometimes be very expensive, especially if you go for the experts in the field. But sometimes you do not necessarily need money. You need connections and good relationships. This way, you can have a pro do it for you for free or at great discounts

12. Bringing all Ideas Together.

If you have lots of extra burning ideas, write them down in a separate place and use them for your next book.

Don’t get too excited and mix up so many ideas in one book when you can pick one idea and write exhaustively on it. You can as well explore them in a detailed blog post.

If you miss something crucial, you’ll find out when you get feedback, and you can add a new section or chapter to address that point.

Posts similar to Mistakes to Avoid When Writing Your First Book:

13. Starting with the front matter.

Don’t be too hard on yourself when writing your first book. Be flexible. Beginning with the introduction is not necessary. Start with your first best chapter.

Once you’ve drafted the rest of your book, you’ll know what needs to go in the introduction. Start anywhere, but remember to transition well and keep the flow.

14.  Not Editing and Rewriting their own Work.

Before you submit your book to an editor, you need to review your book a couple of times until you are convinced that your book is worth someone’s time.

Cut off meaningless sentences or even paragraphs. Reorder headlines and chapters until your book gets the flow you desire.

By reviewing and editing your book severally, the content gets to stick to your head, and the message becomes even clearer.

15. Being Your Own Proofreader.

As a writer, you are the world’s worst proofreader for your own work. Do not hire yourself as your own proofreader.  Find an experienced proofreader, or sweet talk an expert friend. A third eye will be able to spot mistakes which you couldn’t tell as the writer.

Did you enjoy this post on Mistakes to Avoid When Writing Your First Book? Then you will love these  nine self-publishing sites to get you started

16. Being Your Own Book Cover Designer.

You are pretty the worst applicant for this job. Outsource this service from relatively cheap designers on freelancing sites like Upwork, Fiverr etc.

Please tweet it to your followers.

Writing your first book is an overwhelming process. Here are 16 Mistakes that every writer should avoid when writing their first bookClick To Tweet

Over to You!

What writing mistakes did you make when you were writing your first book? Are you guilty of any of the mistakes above? What are other writing mistakes to avoid when writing your first book? We would love to know your views in the comments below

Ten Critical Steps to Writing Unique Blog Posts

To stand out from the online noise, you need to establish yourself as a brand. The brand needs uniqueness and value. Today, we look at ten critical steps to writing unique blog posts and avoid plagiarism.

Writing Unique Blog Posts

Here are quick and simple ten practical steps to avoid plagiarism while writing your blog post.

1: Search Google using the keywords or topics provided

The first step to writing unique blog posts is definitely a deep and thorough research. You need to know what others are writing or have written about the keyword of interest.  There are several keyword tools you can use.

After identifying  your keyword of interest, go to Google homepage and type in the keyword

2: Open up all the links on the first page of the Google search

The second step to writing unique blog posts is to open all the results on the Google Search Result first page. You have to open them up in different tabs definitely.

3: Skim read through each article writing the main points.

The whole point of writing unique blog posts is relevance in your own approach. The truth is, coming up with a wholly new content that’s not found anywhere else is nearly impossible.

So, you will need to borrow ideas from other experts. Simply skim through each of the articles that you have opened, picking the points that you think are the most important for your readers.

Note them down on a sheet of paper, or your notebook or your Evernote app.

4: Compile a Great List

From your main points, you would want to come up with an awesome list of points. You will note that some points are common, as noted down from each article.

Focus on the inclusion of the rather uncommon points that seem to offer great insights as well.

5: Do not use one source

This is a red line. Do not cross it. Use as many sources as possible, as this gives you new insights and perspectives necessary for writing unique blog posts that your audience will find helpful

6: Map out the structure of your post

Arrange your key points on the order of importance and relevance, from the most to the least. Decide whether you need to break your points into sections or not.

7: Add to the list what you already know

Add to the list the points you already know about the discussion. At The Penny Matters, we normally ensure that for ten points post, at least three of the points have to be the ones we have brainstormed/ experimented ourselves.

I think that’s a really good approach. You should give that a try.

8: Start writing your blog post from the scratch.

This step is critical. The time of referencing is over. Now, it’s time to flesh the skeleton of your posts. Write under each point, providing great insights that are inspired by your understanding of the subject, and data and research you’ve done.

9: Do not copy paste anything!

Write notes then put them in your own words. If you copy paste, then definitely you are not writing unique blog posts, are you?

10: Edit your article for any grammatical errors.

The final step of writing unique blog posts and avoid plagiarism is to proofread your work, correcting any glaring grammatical errors, rearranging the floor if necessary and inserting relevant images.

I also strongly recommend that you read the following two blog posts related to what you just read.

Ten Steps to Writing Unique Blog Posts

If you enjoyed these steps, be sure to join my 14 Days Article Writing Training

63 Ways to Make Your Blog Go Viral

‘Going Viral’ means thousands of social media shares, hundreds of sites linking to it and unusually enormous traffic. But do you really want to make your blog go viral? What are some of the ways to make your blog go viral?

Seriously though, who wouldn’t want to get their blog post to the right audience?  We all do, right?

As we have always insisted, blogging is 20% content creation and 80% promotion.  Nowadays, it’s not about the number of posts that you’ve got,  it’s about the quality of posts. Learn to curate great posts that the influencers in your niche would want to link to and share with their followers

To help you make your blog go viral, we have compiled a list of the most trusted recommendations that give ultimate results. We know, it’s a lot to take in, but just be sure to try off a few dozens of them and see how it works out for you.

Ways to Make Your Blog Go Viral; Before Publishing

63 Ways to Make Your Blog Go Viral

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Before you hit publish your post, there are several ways to make your blog go viral and include the following:

1. Write an insanely awesome post that depicts your expertise in the field.

Think of an ultimate guide, a resource article or simply a long list content.

Just like writing a book, you should craft something that you would be proud to put your name on it. The era for cheap, unorganized and robot-generated contents is over. Your content has to be of great value if you want others to talk about it.

Evergreen content is a search engine optimized content that is continually relevant and resourceful and stays “fresh” for readers. To start you off, here is a beginners guide to evergreen content by Word Stream

2. Optimize your post for On-page SEO

You don’t need to be an SEO expert though, you may hire one if need be. Ensure that you have met the following recommendations before hitting the publish button.

  • Do keyword research and aim for keyword intensity of above 0.5%
  • Employ the use of long tail keywords. Neil Patel breaks down 11 reasons why you should embrace long tail keywords
  • Use synonyms or phrases related to your keyword randomly in your blog post
  • Link to insanely awesome content from other bloggers related to your content
  • Link to your existing blog posts that are related to your blog
  • Always include Alternate tags for all your images. Ensure that your alternate description carries your keyword.
  • Include your keyword in your blog post seo title
  • Let your keyword appear in the first paragraph of your post
  • Set your focus keyword and meta description.
  • Ensure that your meta description is compelling enough to have people click through

To make this process a lot easier, we recommend that you download Yoast Plugin if you are not using it yet. It is great since it gives you on time progress about your post optimization and rates your content SEO as either poor, okay or good.

3. Write Compelling Blog Post Title

When it comes to blog headlines, stick to clarity, brevity and emotions.  Harness the power of power words to earn credibility and trust.

Instead of 52 Ways to Manifest Your Destiny, 

Why not try something like

52 Powerful Ways that will propel you to your destiny 

You should spend enough time researching and crafting the best headline for your blog. You can come up with three or so blog title variations and ask friends and colleagues which one would they prefer. It works like gem, trust me 🙂

How to Make Your Blog Go Viral; After Publishing

4. Share your post on twitter.

I prefer you do this manually. Simply copy the link,  and head to twitter. Write a compelling introduction of about 100 characters,  paste your link and upload a full size image.

This is important so that twitter displays it as a large image instead of a thumbnail aligned to the left. Find and include relevant hash tags. You can use a tool like Hashtagify to find relevant hashtags. When it comes to twitter, one or two hash tags per tweet are enough

5.  Share the tweet link with your friends and colleagues and ask them to retweet.

If you do this right, you can have about 100 retweets on your post. The best way to do this is via Whatsapp and Facebook

6. Pin the tweet to the top of Twitter wall.

This way, people who visit your profile can see it and click through, hence continued source of traffic. Chances are, if you have the right followers, they might want to favorite and retweet to their followers as well

7. Monitor performance of your links.

You can easily do this using a service like to track the click-throughs and determine which platforms work for you so that you can make a decision on where to spend your time, resources and energy on.

8. Post the link to your Facebook page

At The Penny Matters, we usually recommend that you focus on three main social media platforms and these are Facebook, Twitter and Pinterest. Well, we know Pinterest is not really a social media platform but rather a visual search engine.

Focus on growing your fan page to at least 5000 likes. You can follow our Facebook page and keep the challenge on. We have not cracked the 5000 likes mark yet, but we have strategies in place

[facebook-page-plugin href=”thepennymatters” cover=”true” facepile=”true” cta=”false” small=”false” adapt=”true” link=”true” linktext=”The Penny Matters Facebook Page” ]

9. Pin the Facebook post containing your blog post to the top of your page

This is similar to what you did with twitter. By pinning it on top, you ensure that your fans who were not online at the time of posting still get a chance to check it out, and click-through

10. Post to Relevant Facebook groups.

If you are a member of engaged Facebook groups, be sure to post there as well.  Posting in ten relevant Facebook groups guarantees over 500 visits. Just customize the intro message to suit each of the groups.

For people to engage with you, you need to engage with them. Answer their questions in the group, comment on their posts, share their content.

Don’t post often,  but when you do ensure that you are of great importance. This way people will trust you and look forward to your group posts.

Good News: We have recently launched our own Facebook group; Transformational Online Entrepreneurs after years of deliberation. Be sure to join the discussions

11. Comment on other blogs

Leave thoughtful and highly useful comments on other people’s blogs especially those under your niche


Read and comment on 5 of the relevant highly engaging blog posts related to yours every day for the next thirty days. Using Google Analytics, you can track the performance so that you can make informed decisions at the end of the challenge

12. Employ the use of track-back.

You get notified when other people link back to you.  Just like comments, track backs are likely to be abused by spammers. To ensure your internet safety, use track-back filters. If you are using WordPress, you would want to install a plugin like Akismet

13. Link out to other sites.

If you are writing a really long post, you can link to as many as 20 or even more external posts.  Most often the site owners will be notified and they are likely to share your post if it is really relevant to their audience. This post itself has more than twenty external links.

However, we do not link just because we want to, it is because of existence of great blog posts in the blogosphere which we feel can complement our contents and help our readers expand their knowledge with related contents.

14. Email all the influencers you have linked to.

So if you have linked to 100 websites,  the next step is to find contact information for all of them.

What you need:


  • Email addresses
  • Twitter handles
  • Google+ accounts

Once your post is live, you would want to send a personalized email to each and every one of them, thanking them of their great contents and also letting them know that you have featured them in your insanely awesome new blog post.

Start off with these influencer outreach email templates by Ninja Outreach

15. Mention all the influences on Twitter.

Even after sending them an email, it is not a guarantee that it will be open and read. Now, why not harness the power of twitter to give you an upper hand?

Write custom tweets, with image and a link to your post and mention your influencers.  Tagging them along will increase retweets. Since twitter limits content characters to 280 as of December 2017, it means you can only add six to seven handles at a go. You may need to create three of four dozen tweets in order to mention all the influences featured in your post.

Twitter is a great place for outreach, be sure to follow our Ceo and founder twitter account for great tips and amazing content creation advice

16. Tag all the influencers you mentioned on your post on Google+

Since you gathered all the influences Google Plus accounts, simply create a new post and tag your influencers.  Unlike twitter, Google Plus foes not have limit restrictions, so simply tag all of them in one post.

Let them know that their posts have been mentioned on your post. They are more likely to share and hence a great pool of shares.  Keeping in mind that Google itself owns Google+, this can really create massive traction.

Gave up Google+? Here is why Moz, the SEO giant thinks that you need to reconsider it. 

17. Attend and speak in events.

Talk about your new massive blog post and how it has revolutionized your week since you last published it. Also carry your business cards with you with address to your blog.

Ensure that your latest massive post is the first thing they see when they land on your homepage.

Walter Akolo, a renowned Kenyan freelancer and online entrepreneur also recommends that you run online training as well as organize your own seminars as away to build an irresistible brand

18. Guest post on another’s blog.

Guest posting is known to bring lots of traffic to your website. Reach out to websites related to the blog lost you’ve written and offer to guest post on them.  Naturally link your massive blog post.

However, when starting off you need to learn how to do it right. There are tons of information available for free online, invest time to learn and improve your pitching skills

19. Monitor your performance using Google Analytics.

Almost every expert blogger will tell you that you need to install Analytics from the day one.

It’s a great nagging friend who will always tell you hard truths about how bad your website is doing. Monitoring your results will help you narrow down to options that actually work for your website. However, never let the metrics kill your blog 

20. Incorporate Great Design.

Your readers won’t stay if your home is all cluttered. Stick to simple design that serves your purpose. Our idea of a great blog design here at The Penny Matters is one that treks towards achieving minimalism

You will notice that our website is easy to navigate because we decided to stick to simplicity. Try that too, and your bounce rate will tremendously drop, increase average time-on-site stats.

21. Reply to Comments

It is a good blogging habit to always interact and engage with every comment that one leaves on your post. Keep conversation going, gain new ideas and build loyalty.

However, when you reply to comments, there is no way that your readers are notified that you actually replied to their comment. That sucks, right? Well, by simply installing Subscribe to Comments Reloaded plugin, you can easily notify them automatically once you or any one else reply to their comments


22. Send out announcement email to your subscribers.

To be effective, write a catching intro, include link and ask for one more favor: Retweet.

To make it easier, include a ready to click tweet with a customized message. You can do so using a service like Click to Tweet.

63 Awesome Ways to Make Your Blog Go Viral Everything you need to do before and after publishing your blog post in order to skyrocket your blog trafficClick To Tweet

23. Host a Webinar dedicated to the general idea of your blog post.

Discuss some of the points and ask people to head over to the link to download a off version of the article. This is effective in that you may add a couple of hundreds of subscribers to your list

Here is how you can run a successful webinar. Besides, you do not need a sophisticated and expensive tool when you are starting off. Femtrepreneur details how you can run a webinar for free using YouTube live, formerly Hangouts on air

63 Ways to Make Your Blog Go Viral

Enjoying this post? Simply pin it on Pinterest so that you can always find it

24. Find a popular conversation related to your niche and bring in some value.

Join the discussions and bring in some real value. Where to find popular conversations

  • Facebook groups
  • Twitter chats
  • Blog forums
  • podcasts

Ways to Make Your Blog Go Viral: Submissions

25: Submit to Niche: Business

26: Submit to Niche: Blogging

27: Submit to Niche: Programming

28: Submit to Niche: Business

29: Submit to Niche: Internet Marketing

30: Submit to BlogHub

31: Submit to Niche Business Be sure to follow their guidelines

32: Submit to Niche: Growth Hacking

33: Submit to Pages

34: Submit to simply choose the right category  and submit your post for consideration.

More Effective ways to make your blog Go Viral

35:  Proofread your post for errors.

Errors could be the reason why people are not sharing your post as much as they would.  Simple errors which can be detrimental sometimes slips our eyes.  Having a third-party to run through the post is quite effective for objectivity

36: Submit to Digg

37: Submit to Stumbleupon

This site can send you massive traffic, however the bounce rate is likely to be very high with time on site being less than forty seconds

38: Submit to Reddit

39: Submit to Yahoo Buzz

40:  Add to your email signature.

You can quickly do so on Google by going to settings.  Alternatively, you can use platforms such as Wisestamps to set up your premium and professional email signature

41:  Post to MySpace

42: Find and post in the forums related to your niche

43: Submit to Technorati

44: Post to your Pinterest account

Be sure to follow our own account and ask us to add you to our Online Business group board

The Penny Matters

45:  Post to Pinterest group boards.

Group boards are similar to the Pinterest groups except that they are collaborative. To begin with, join at least 15 group boards with at least 3000 followers each. These boards should be related to your niche.

To start you off, join our Online Business group board

46:  Directory submissions. There are hundreds of them.  Simply find the ones relevant to your post

47:  RSS directory submits

48:  Submit to social bookmarking sites

49:  Answer relevant questions on quota and link back to your massive article whenever relevant.

50:  Add to your signature in forums

51:  Reach out to other bloggers and request them to mention your post.

Link building strategy isn’t dead, and it can massively boost your post. If people are linking to it,  then this tells search engines that you’ve got something interesting to say.

52:  Add the link in your next newsletter

53:   Feature more quality links than the reigning champion. Chances are, the long list content you are crafting already exists, though they may not be that long. To stand out, you need to ensure that your list outdoes any other  Note that people are likely to click through the post, “35 WordPress Themes That Rock” compared to “7 WordPress themes for your blog”

54: Craft content that calls emotions. Don’t be dull. What do you want your readers do?  Telling a personal story is a way to build loyalty and grab your readers attention

55:  Embed a relevant video. Google owns YouTube. Finding a relevant video on YouTube and including it on your lost can boost your ranking a bit. Use of rich multimedia is becoming the go for approach to most bloggers and you don’t want to be left out.

56:   Ensure that your site has basic social sharing buttons. The best plugin is social warfare. Narrow down. Too many options is the reason of confusion and hence no sharing at all. Basic buttons to show should be Facebook, twitter and Pinterest. That’s what we do here at The Penny Matters

Ramsay of Blog tyrant is also taking the same approach

57:  Schedule addition ten tweets to go out over the next few weeks. You can employ platforms like Hootsuite and Buffer

58:  Schedule additional pins to go out over the next few days or weeks.  The best way to do this is to use Tailwind. You can use different graphic for each pin you schedule. Do split testing to determine which pin gains more traction

59:  Use Ritetag to optimize hashtags for your tweets.  Simply paste your tweet and Ritetag will give you suggestions of hash tags based on your content

60:  Share your article on LinkedIn

61:  Use twitter cards as they allow you to add a bit more characters and the leaves are well optimized. Besides, twitter cards allows to directly collect email addresses from your twitter wall

62:  Include a click to tweet link on your email campaigns

63:  Links placed at the middle outperform those place at the end of your tweets

In a Nutshell,

Making your blog go viral is a great task and demands a lot of your time. however, if done correctly, can be immensely rewarding.

Want to Become a Pro Blogger?

Join our 30 Days Blogging Challenge Starting soon.

Click here to learn more 

Making Money Online with

Have you ever stared at a blank computer screen for a whole hour wondering what to write? Worse still, have you ever written and rewritten the first statement in your assignment over and over again, with just 12 hours to go before you have to deliver? You most probably ultimately found out that what you needed was professional help to be able to beat your deadline. is a professional custom writing service that helps students with their various assignments at a fee. Did you know that you can also make money from Paper per Hour by writing academic papers or through Paper per Hour affiliate program?

How Does Paper Per Hour Work?

This custom writing service is composed of writers, editors, and proofreaders who work on students assignments. The student places an order of the assignment with clear instructions on how he or she wants it written. These instructions include the length of the paper, its type, the style of writing to be used, and the number of references expected.

As soon as the student places the order on the site, it is put up on a common platform where all the writers can access it and check the instructions. If one feels that he can work on it, he places a bid. After the bid deadline has been reached, and all bids have been placed, the administrator assigns the order to the most qualified writer.

The following are the ways through which you can make money online at Paper Per Hour

1. Through Academic Writing

Are you an academic writer with skill, proficiency, and experience in a specific subject area? Sign up with Paper per Hour today and make money from wherever you are! To be hired, you should have a minimum of Bachelor’s Degree. Such a writer can be assigned jobs by students in high school or those doing a degree in the field that they are qualified for.

Payment is quite generous, one of the fairest in the industry. Moreover, as the quality of work you produce increases so does the payment. Five-star writers are always picked first for the best jobs, and all you need to do to get here is do a quality job.

In other situations, where the client is impressed by the kind of assignments he or she is getting from a particular writer, they can specifically request for the writer. Such clients give bonuses for work that is done well, and this is directly deposited in the writer’s account.

Do you have a master’s degree or a doctorate and you want to be an academic writer as well? You can work with us as well, as we need writers who will do the theses and dissertations that our clients request for.

Simply visit our website at and sign up as a writer today.

2.Through Referring Clients

It could be that you are neither a client nor a writer, but you still want to make easy money. The Paper per Hour affiliate program allows you to do this by referring clients.

When you sign up for Paper per Hour, you get a referral link that you can send to your colleagues, friends, and relatives and inform them about the services we offer in our company. If one of them is impressed enough that they place an order with us, you get 40% of the cost of their assignment as soon as they make the payment.

Let me break this down for you. If this person you have referred to Paper per Hour requests an assignment that costs $100, you get $40 in your e-wallet which you can withdraw anytime. Nice, right? I am not yet done.

If this person you referred places yet another order, and another, and another, you will get 15% of the cost of the order. Using the example above, if their subsequent order was worth $100, you get $15. This is a lifetime offer, so that means that if they place an order 10 years from today, you still get 15% of its cost.

sign-up to get a referral link!

Clearly, you need to have your share of this money floating around, whether it is by writing academic papers or by referring clients. To enjoy this sign up as a writer or Paper per Hour affiliate program, simply visit If you have any trouble navigating, the site Live Chat agent, will guide you on what to do.

How to Install WordPress on Bluehost in Less Than a Minute

If you recently opened an account with Bluehost, or you are planning to give them a try, then you really need to understand that WordPress installation is as easy as ABC! The program Cpanel  makes it easy to install third party scripts to your hosting account.

If you want your website to have a WordPress blog, you can use Marketplace to install WordPress on Bluehost site. You can either install to your root domain ( or a sud-directory (

How to Install WordPress on Bluehost with Marketplace

  • Log in to your Bluehost cPanel account.
  • Find the Website section and select Install WordPress.
  • Click the Install button.
  • Choose the domain name to install it to. In the field next to the domain, you can enter a subfolder such as ‘blog’ or leave it blank if you want the site’s main page to be the blog.
  • If necessary, you can edit the email address, username and password for the new WordPress installation. Click “advanced options” and you can change those settings.
  • Read through the license and service agreements and check the boxes.
  • Select the Install Now button.

You are done. You are now ready to start a dazzling blogging journey, and The Penny Matters will always be there for you.

Read Also: Ten Ingredients of Great Content That Engages Readers

Simple Tips to Making Money With Email Marketing

Email marketing involves building a dedicated and engaging list of subscribers who will help you grow your business as a blogger or online entrepreneur. Making money with email marketing is only possible when you have loyal subscribers to your blog, and a good email marketing software

The point or key emphasis to successful email marketing is working towards earning the trust and loyalty of your subscribers.  Provide the information that will help them in their ventures.  Think of free e-books,  crafting great blog posts, and answering their questions.

Making Money With Email Marketing: What you can promote

  • Your training courses
  • Your digital products
  • Your affiliate products and services

NB: only promote the serviced which you actually use and/ trust

What you need:

  • A subscription form on your blog
  • Integrate it with email marketing services  like Mailerlite

(if you need help setting these two up, send me a message on my contact page right away) 

Mailerlite allows you to send emails (campaigns)  to your subscribers as many time as you can.


  • Do not spam your subscribers
  • Only promote the products you trust
  • Be consistent… If you decide to be emailing your subscribers on Thursday and Saturday, stick to the routine
  • Build trust and then start promotions.
  • Never overdo anything

Yeah… Identify the area you got expertise on, and focus to share that knowledge through training.

To build trust, you need to write great posts on the subject. To do email marketing, you need an awesome email marketing company like Mailerlite

Over to You… 

What do you think about email marketing? What are your making money with email marketing strategies?  Any challenge growing your list?  Then let’s talk in the comments section, or you can contact me directly via

Happy blogging!  🙂

Smart Non-Sellsy Ways of Using WhatsApp for Business

There are a whooping 1 billion awesome daily users of the platform. Imagine that! Now apparently is not another social media platform. It’s a more personal platform that enables users to engage in meaningful conversations on real-time.But did you know that you can actually be using WhatsApp for Business?

Unlike other apps, WhatsApp does not consume all of your bundles in an hour. This is the reason why lots of people are using it on a daily basis. But are you using WhatsApp for Business?

Apparently not… Why not? You don’t know.

I get it. You think that WhatsApp is only meant for catching up with friends and family, right? But haven’t you thought that your most immediate customers are these very people who are close to you? In today’s world, there are thousands of people who are using WhatsApp for business, and they are rocking it in their niches.

With the ever amazing WhatsApp features being rolled out frequently, the platform is becoming a friendlier platform for business, both online and offline types.

So How Should You Be Using WhatsApp for Business?

There are several ways to do these, and tens of features to help you with it. In this post, we are going to discuss some of them. If you haven’t downloaded my freebie, make sure you do it right away. Time flies, so should you!

Smart Non-Sellsy Ways of Using WhatsApp

Assemble All of Your Important Links for Ease of Access: WhatsApp Bookmarks

Did you know that you can create your own bookmarks on WhatsApp? Interesting, right? Yes, you can! Simply Create a new WhatsApp group and name it, ‘My Important Links’ or something similar. Add only one person, and remove the person once the group has been created. Now you are the only person in the group, and apparently, the admin! Now whenever you come across important links, simply copy them and paste them on this group.

Also it would be great if you would create a similar group to save your affiliate links only! What a way of using WhatsApp for business!

Join Relevant Groups on Your Niche and Follow The Rules.

Groups are gold mines. From sell groups to training groups, you can easily meet your potential customers. If you are on an online business where you offer training on becoming a better writer, join relevant groups and contribute tremendous ideas. DO NOT SELL! You will be kicked out by the admins, I promise. Then slowly lead people to read a great article you’ve penned down on your website. At the end of the article, include links to your services. Think of, “Discounted for Members of {Insert The WhatsApp Group Name They Are Coming From}.”

Become a Guest. How Accepting Invites Can Help You in Using WhatsApp for Business

If you have an expertise on a certain area, people are likely to approach you to guide their group members on WhatsApp. Whenever you can, show up. Keep time, and deliver tons of great contents and insights. Interact with every question, type fast and always plan in advance. At the end, people would like to know where they can find you, this is the perfect time to lead them to your website. Besides reading your blog posts, these people are also are likely to purchase your services.

Apart from this blog, The Penny Matters, I run a talents appraisal and a mentorship organization, Dream Possible. I am particularly passionate about what I do. Our slogan is we gave up giving up. So when I was Invited to be a mentor of the day at Mwangaza Online Discussions, I gladly embraced it. The recap was then published on their site, you can check it out.

From this one hour discussion alone, I got several members wanting to join my team, as well as partners. They thought what I was doing was amazing, and would want to be part. How cool is that?

Create a Training Group.

You are best in what you do, and your expertise is needed somewhere else. You’ve heard the phrase and mantra, “Be where your customers are.” Well, your potentials are online, somewhere on WhatsApp, wondering what to do. By Creating a WhatsApp Group, where you train your members on the skills you are best at, you earn their trust and loyalty.

How to Get Members;

Avoid Sharing Group Link. Your group allows only 250 members. You want quality. Not Quantity. Share what your group is about, who should join and why. Then let people WhatsApp you on your number. Having a business mobile number is a plus to protect your own privacy.

Create a WhatsApp landing Page. If You are anticipating to running several WhatsApp groups, chances are you need more members. Sending your visitors to a landing page that explains to them everything about their WhatsApp groups as well as what is expected of them, will ensure that only quality members will contact you.

More tricks for creating a WhatsApp group

  • Ask the potential contact to save you on their phone contacts. Make this a requirement.
  • Since, they have saved you in their contacts, create a broadcast.
  • Add every member to your contacts: This will make it easier creating a broadcast
  • Use broadcast to communicate upcoming training, date and time
  • Send a text message once a week to keep in contact and let out important message

Your Turn?

How are you using WhatsApp for Business? We would love to know. What about these strategies we have shared in today’s post? What do you think? Please feel free to leave your views in the comments section below.

Related Service: Order a Pinterest Graphic for Just

Get the Very Steps We Use When Creating Content

These are the very steps that get us over 12000 page views per every post that we publish on our blog