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Here are 50 Things Your Readers Wish You Knew: About them, about themselves, their dreams, their pains and their anticipations. 

Some of the items in this list do shed some light on what you need to know about yourself as a writer.

These little minute daily discoveries will help you create better that content that resonates with your friend across the screen~ the reader.

While some of them might seem obvious, or even cynical, they’re not. If you knew these 50 things about your readers and used them to tailor your content strategy, then you would be having a subscriber base who rave about you...

The better you understand your readers, their thoughts, their worries, their wins, their challenges, the better you are at serving them.

Keenya is a very interesting cpountry because of its bullshit and abusibve approach to fight against corruption. is there even war?

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Here are 50 Things Your Readers Wish You Knew: About them, about themselves, their dreams, their pains and their anticipations. 

Some of the items in this list do shed some light on what you need to know about yourself as a writer.

These little minute daily discoveries will help you create better that content that resonates with your friend across the screen~ the reader.

While some of them might seem obvious, or even cynical, they’re not. If you knew these 50 things about your readers and used them to tailor your content strategy, then you would be having a subscriber base who rave about you…

The better you understand your readers, their thoughts, their worries, their wins, their challenges, the better you are at serving them.

  • I don’t care if you’re writing about Rocket Science or Artificial Intelligence, just make me feel something.
  • I am not always busy; so ensure that your writings are more interesting than the Cartoon program I was just watching, less I’ll never forgive you.
  • Your introduction is what gets me to the next paragraph or out of the site.
  • The sexiest appeal to your writings is you voice. I don’t like when you become generic, or sound like someone else I might know.
  • I’d rather you use the same word over and over than substituting the right word for a simile that is way off. No, seriously.
  • I don’t need you to be perfect; I need you to be honest.
  • I am currently struggling with something under your niche; if you can wave a magic wand I’ll be forever indebted to you.
  • Sometimes I decide whether to stay on your blog or not, based on how you respond to the other readers’ comments.
  • Word lengths are abysmal to me, I’ve read 10,000 words long blog posts, highlighting and devouring every piece of it and even bookmarked it for future reference. I’ve scanned through 500 words long posts as well. If you are enchanting enough, I’ll read you to the very word.
  • I am getting smarter every day; you need to up your game.
  • I’ve been scammed before; can you get me to trust you? I mean, a great give away will start us off, don't you think?
  • I hate cluttered houses, I’ll visit but I would be gone in a second to 'take a phone call.' That would be the last time you'd ever see me.
  • I would stay a little bit longer if you would lead me to another magnetic read at the end of the post. Think of it as serving me some berries, and just when am about to leave, you say, "...not so fast, Pizza is here!"
  • I don’t like it when you guarantee something I know it’s universally impossible. Even if it worked for you, just allow me to anticipate the possibility that it might not, for me.
  • Too many options and I would opt for the X-Button instead. Mind you I got bigger decisions to make already, too much actually.
  • You’ll never understand what I am going through, but at least act like you do.
  • It’s a love affair babe; always do what you say you would.
  • I struggle with consistency, I like it when you don’t.
  • Whenever I click on an Ad, I never come back. Only send me away when it’s really worth it.
  • Give me a reason to mention your blog when am with my friends talking about sports, and not earn hot slaps in the process.
  • Write as if you writing it only to me, it makes me feel special. For a moment I’ll forget that probably two million other readers are reading the same thing.
  • I believe I deserve more than I am receiving, even when am not paying a damn dime for it.
  • I admire your language mastery and prowess, seriously, but can we make it more a conversation than a show off?
  • I understand when you don’t have anything to say, but find a way to give me a pat on the shoulder even when am two worlds away.
  • If it’s important to me, then pretend that it’s at least important to you as well.
  • Some of the things that turn me on are shocking statistics, a great analogy well told and small instances of honesty and vulnerability.
  • If you exaggerate your income reports, can you also present them as true financial reports for your tax obligations?
  • It’s not just business; it’s love, it’s trust, it’s results.
  • I do have a past that kinda relates with yours. By sharing your story, you make me feel connected.
  • I don’t mind sponsored posts, but can you at least let me know that it is?
  • I do let you get away with lies occasionally, but don’t you ever think I am stupid.
  • Sometimes you just need to ask.
  • Your writings sometimes make me feel I am being taken for granted. It’s the worst feeling in the world.
  • I like bettering myself, I thus feel indebted whenever your new post proves better than the previous.
  • You don’t have all the answers; can you let me know that from the word go?
  • You sound much better when you immediately eliminate very trash adjectives from your copy and I ‘quickly’ fall in love with your writings.
  • Be direct and avoid flowery language, because trust me, dear reader, I believe from the bottom-most part of my heart, that I wouldn’t be troubling you if I ask you with total humility to stick with the obvious simple and off course clear language to just get to the damn point!
  •  I get bored by passive sentences. This is already boring. That's the only grammar learnt in high school that I still care about 
  • Stick with the active voice whenever you can, because passive voice bore people, and that was not quite boring!
  • I don’t like plain rice. Add some artistry to your writings to make them relatable.
  • You lose me when you start rambling; I mean why mention Middle East as a problem when talking about Blogging Challenges?
  • You sometimes send me to the dictionary, and I don’t like it, unless the post is on “100 New Words You Should Know.”
  • I don’t know what school taught you, I’m just looking for a solution that’s well presented.
  • Common knowledge is common, I already know that, so don’t include the obvious to your lists, unless you can’t help it.
  • I just read another post similar to yours before I came here. What’s in for me here, that wasn’t in for me there?
  • I am really desperate for a solution more than am willing to admit.
  • Long blocks of texts are like lullabies to me. 
  • I am a visual human babe, always remember that.
  • I like scanning through, make it easier for me to do so.
  • First work towards earning my loyalty, and I will willingly buy your premium products.
  • I am thankful more than am willing to admit, simply write on.
  • I know it’s crazy, but I sometimes feel all these things at once.

Be direct and avoid flowery language, 'cause trust me, dear reader, I believe that I wouldn’t be troubling you if I ask you with total humility to stick with the obvious simple and off course clear language to just get to the damn point! ~

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What Do you Think?

What do you think of these teasers? Can you add to the list? Let us know in the comments section?

This Sub-Heading Has One Job: Make Your Visitor Want to Keep Reading!

This is a "Hybrid" long-form sales page where we combine the best qualities of classic long-form sales letters with some visual aspects that the most successful online sales pages make use of. At this stage of the page, we want to arouse the reader's curiosity, so they want to keep reading.

If you use the page well, there will be a lot of text and a lot of content. And that's a good thing: it gives you the opportunity to tell a story, connect with your reader and explain your offer in great detail.

But no one wants to read that much text! If that's something you're worried about with a sales page like this, keep in mind that the closer someone gets to making a purchase decision, the more likely they are to hunt for specific information. Your most valuable prospects are more likely to leave when there's not enough information than if there's too much

By the way: short paragraphs and highlight boxes like the one above are a great way to keep the text light and easy to read. Don't overwhelm your visitors with a "wall of text".

Use Sub-Headings Like this One Frequently. Makes Your Page "Skim-Friendly".

Some of your visitors will be readers and others will be scanners. The readers will start at the top and read every. single. word. until they reach the end of the page (or until they can't wait any longer and decide to buy). The scanners, on the other hand, will skip about looking for things that catch their attention.


Keep in mind: the scanners want to be convinced just as much as the readers do, they are just looking for information in a different way.


What you're reading right now a text block consisting of a heading and a section of text. Break up all of your content into blocks like this to make everything easier to read, easier to understand and easier to navigate. You'll also notice that none of the paragraphs here are more than 4-5 lines high (on a large screen, anyway. Yes - this page is fully mobile responsive).

The Highest Converting Long-Form Sales Page You've Ever Built

​Tired of Having This Annoying Problem?

  • angle-right
    In this top section, emphasize a big problem or frustration that your audience has.
  • angle-right
    This is a problem that your product will solve for them, of course.
  • angle-right
    However, at this point, we're not talking about the product yet. Think of it as telling a story, where you don't want to rush to the ending right away.

Hi, I'm Shane. Give the page a personal touch by adding your image below
and introducing yourself with a short sentence.

Don't Jump to the Sale too Quickly: Long Form is All About Building Rapport

This dark background is another way to create visual variety on your page and keep it interesting. If you use a dark background with light text, keep it short. Light text on a dark background is harder on the eyes than dark text on a light background.

The Simple Storytelling Rule for Sales: Convince First, Sell Second!

Remember that long form sales pages are about relating to your reader. Don't jump right in and start talking about your product.


Instead, tell a story. Write about how things feel. Write about problems, frustrations, experiences, triumphs. Think about a movie or TV series - it's all about the characters and how much you care about them. And you only care about them if you can relate to them.

Trying to sell too soon is the most commonly made mistake - not only on long form sales pages. Even if your page is short and visual, without relating to your customer, you can't make sales.

Also remember that what you're looking at is only a template. Maybe you want to spend more time on the story. Maybe you want to add several more headline + text blocks, to really elaborate and evoke emotions. With Thrive, you can easily do so (just duplicate some of the existing blocks). Let the template inspire you, but don't let it limit you.

Using Image Sections to Add a Visual Element

Below is an example of a simple image section: use images or icons to illustrate a point you're making. This can assist in your story telling or be used to showcase features (although only if you use it further down the page, after the product reveal).

paper-plane-o

Keep it simple. You can use the icon feature in Content Builder for the images.

bullhorn

Don't over-explain in these text sections below each individual image.

lightbulb-o

Let the images do the talking. If something needs more explaining, add a text block below.

Get Your Points Across by Using Lists

  • angle-right
    Create a nice list of points here. 
    What are the points about? Anything you want. This could be a summary of the page so far, for example (remember those scanners?).
  • angle-right
    Make your content easy to digest.
    You can think of the layouting/formatting task on a sales page in this way: the goal is to present nice, appetizing, bite-sized morsels for your reader. Don't hit them over the head with big words or long paragraphs. Make it easy and fun to experience your sales page.
  • angle-right
    Once you know this, you'll want my product.
    That's the result you should aim for with your content. Once your reader understands the story and all the points you've made, they will truly understand the value of your product (or service, or whatever you're selling).

In this Text Block, Start Transitioning to the Solution You're Offering...

You've set the scene. You've captured your visitors' attention. You've related to them and told them everything they need to know to truly understand what your product is about. Now it's time to start introducing them to the product.

Keep one thing in mind: your product is the solution. At first, don't talk about it in terms of a product. Talk about how you found a solution and about how this same solution can help others too. Why do all this? Because if you set it up right, you will be the opposite of the slimy, used car salesman stereotype we all despise... you will not be pushing product, you'll be doing everyone a favor.

Here is a Smaller Sub-Heading for Extra Emphasis

Try mixing paragraphs with sub-headings of two different sizes (H2 and H3). You can use smaller sub-headings like the one above to make an important point or for quotes that relate to your story.

Ever notice how non-fiction authors love to use quotes throughout their books? That's because quotes are a nice change of page and they lend authority and gravitas to what you're saying.

Similarly, you can use subtle text highlights, text boxes, short paragraphs, sub-headings and other text formatting to draw your reader's eye to important parts of the text. This also helps break up the page, to prevent wall-of-text-syndrome.

This is Where the BIG REVEAL happens

Here it is: YOUR PRODUCT NAME

Now it's time to present your offer as the perfect solution to everything you've been talking about so far in your story.

While we were holding back before, it's now time to be very specific. Talk about your product, what it is, what your customer gets when they purchase. At this point, after all the buildup, your readers really want to know what you have to offer, so don't hold back.

  • 1
    Show a product image: it's always a good idea to have a visual representation of your product. It makes it more tangible and more "real" in your reader's mind.
  • 2
    The power of the points list: use this list to emphasize the most important benefits of your product.
  • 3
    Benefits over features: for every feature your product has, try to translate it into a benefit (i.e. a positive end-result your customer will get).

What People Are Saying About Our Solution

“Social proof comes with customer testimonials.”

“Customer testimonials are a powerful conversion element. Display them here to demonstrate that your product has many customers and that those customers are very happy with their purchase.


We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."

Shane Melaugh
- Job Title

“Here's what the perfect testimonial looks like..."

“The perfect testimonial looks a lot like this one: it has a heading (this shows the best part of the testimonial), one or two paragraphs of text, an image, a name and (optionally) a role to go along with the name. Also note the use of quotation marks in the testimonial text."

Samantha Allen
- Job Title or Role

“Can you ever have too many testimonials?"

“It's a fair question: can you have too many testimonials?

The answer is: you can, but the problem is usually not the amount but the quality of the testimonials. If you have good, enthusiastic and real testimonials that mention specific details and benefits, don't shy away from adding 10, 15, 20 or even more to the page.

Just don't add a ton of boring or generic testimonials.
"

Shane Melaugh
- Job Title or Role

Welcome to the Main Purchase Section

Here we have a highly attractive purchase section. We display another paragraph of text, which is a strong call to action to your readers. In addition, we have a product image, unmissable large button and some guarantee and safety symbols.

100% Satisfaction Guaranteed

Secure 
Payment

A Few More Testimonials to Prove it Works for Real People

“Keep displaying testimonials for social proof.

“Here, we have a second testimonials section, right after the purchase section. Now that we've asked the reader to pull the trigger, they might feel some resistance and testimonials can help reassure them.”

We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety.
"

Shane Melaugh
- Job Title

“Pick the right kinds of testimonials to show here..."

“If you have any testimonials that include stories of how a customer had some doubts about your product, but was then won over by the high quality, your friendly support etc. those are perfect for displaying in this area of the sales page."

Samantha Allen
- Job Title or Role
Shane Melaugh

Creator of [Product Name]

About the Author

When selling online, it's easy to forget that people prefer buying things from other people. If there's any element of personal branding in your product, use this section to write a few paragraphs about yourself.

Keep it short, as this page is about your product, not your life story. But a few personal details mentioned here can help build rapport with your reader. It's a reminder that there's a real, trustworthy person behind this product and they aren't buying from a faceless corporation.

It's Time to Start Addressing Your Visitor's Last-Minute Objections

After the first call to action, use testimonials, case studies, more points lists and more text blocks to address all possible objections your visitors may have. Knowing these objections is very important... and you can learn all about them by talking to your customers and visitors. Give them a way to communicate with you and you'll quickly learn what's on your reader's mind as she goes through this page.

This part of the sales page can be a lot longer than it is in this template. There may be many objections that come up and you can address them all. If you dedicate a separate text block or a sub-heading to each one, your visitors can easily find the ones they have on their minds and skip the rest.

Use Sub-Headings Before Every Major Objection You Address

People are risk averse. We dread making a mistake and wasting our time and money on something that turns out to be rubbish. This is the part of the sales page where you can appease all those worries. One of the most important things you must learn about people in your market is what kinds of objections they have, so that you can effectively address them here.

Advantages vs Disadvantages

Here's a section that you can use for many purposes. For example, you can use it to showcase how your solution is better than other solutions out there. Or, compare the problems your reader is facing right now with the great solutions they'll enjoy once they purchase.

The Pros List

  • angle-right
    Proin arcu nulla, varius sit amet ligula ut, porta convallis dui.
  • angle-right
    Nullam feugiat est porta, semper felis iaculis, luctus nisi.
  • angle-right
    Aliquam ac ipsum convallis, dignissim lacus ut, maximus enim.
  • angle-right
    Phasellus nec arcu non augue egestas
  • angle-right
    Duis accumsan, dui et semper

The Cons List

  • angle-right
    Proin arcu nulla, varius sit amet ligula ut, porta convallis dui.
  • angle-right
    Nullam feugiat est porta, semper felis iaculis, luctus nisi.
  • angle-right
    Aliquam ac ipsum convallis, dignissim lacus ut, maximus enim.
  • angle-right
    Phasellus nec arcu non augue egestas
  • angle-right
    Duis accumsan, dui et semper

Here's a "What You Get" Section (Plus the Second Call to Purchase)

  • angle-right
    Vivamus sit amet lacus eu odio lacinia efficitur venenatis quis tellus. Ut eget
  • angle-right
    Sed egestas diam vel iaculis dapibus.
  • angle-right
    Fusce tortor lorem, fringilla et tortor
  • angle-right
    Pellentesque non facilisis purus, id
  • angle-right
    Facilisis purus, id lorem ipsum ultrices
  • angle-right
    Ultrices erat nubia nostra himenaeos.

100% Satisfaction Guaranteed

Secure 
Payment

100% Satisfaction Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. If you don't get [a specific benefit that your product promises] by [a specific span of time in which you guarantee your product to yield results], just let us know and we'll send you a prompt refund.

Frequently Asked Questions

Why add an FAQ section like this?

How about adding a contact link?

What about exit intent lightboxes?

What questions belong here?

Have you tried a chat widget?

Answer questions, save space.


P.S.: Welcome to the post script section of the page. You can have one or several of these. This part is all about loss aversion. Here is where you can remind your reader that if they don't jump on this opportunity right now they will be missing out.

After the post scripts, use the link below to link to your purchase section or the checkout page.


Copyright - Company Name Inc.

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