Blogging has become a simple method of publishing one’s own writing and/or photography, and quite a few bloggers don’t think of it as anything more than that.
Yet, it can be more than a mere public online messaging system. It can become a fair or even very good source of income depending on a number of overall views the site is accumulating.
To gain more exposure for your blog, you need to ensure that you go about blogging the right way.
P.S: If you do not have a blog yet, follow these simple steps to launch yours today
5 Easy Ways to Gain More Exposure for Your Blog
1) Cover a Specific Topic
Creating consistent content for a blog which covers one specific topic or genre is pretty important. You’re not the New York Times! You can’t possibly cover news, entertainment, sports, and all that other stuff even if you had a few additional blog contributors.
Your blog niche is one of the preliminaries of blogging in 2017 and you would want it to be something you aree really passionate about.
Stay focused on a particular practice, concept, commodity, or the like. And write content which has to do with the blog’s main topic or general theme. For example, if you find that you love photography then just write posts on the art photography.
2) Publish Your Posts on a Set Schedule
You should really get into the habit of publishing posts on a timely basis as well as on a set schedule. If you like to publish about twice a week then just publish twice a week. If you are a person of the super ambitious type and have the time to publish once a day then you should publish daily.
Know yourself and generate a posting schedule accordingly. Do not commit to something you don’t think you will be able to do for the rest of the foreseeable future. But do make publishing a post at least once a week your topmost priority!
The more content you put out the more chances you have of being read. Not only can this be a beneficial method of production, but it’s simply a more professional style of operating as well. However, the focus should always be on quality over quantity
3) Repeat Yourself
You should frequently repeat yourself. I’m going to repeat that: You should frequently repeat yourself! No joke. It might not be grammatically appealing, but when your posts continue to contain identical or similar words/phrases which have been used in previous posts, search engines will start to determine that your blog is an “authority” on whatever it is that you keep repeating.
To give you a concrete example, if every post of your movie blog contains the phrase “movie review,” chances are that over time search engines will bring up your content more often when people look up movies or movie reviews on the web.
The phrase, ‘movie review’ therefore becomes one of your keywords, which is vital when it comes to getting indexed by search engines.
If you are starting off with keywords research, you may want to follow Moz’s Beginners Guide to Seo. This is so because, if done right, search engine optimization will help you Gain More Exposure for Your Blog
4) Add Links
If you’re creating a post on your personal blog you make your own rules. You can use external links at your discretion and to your advantage. How awesome is that?!
Again, this basic procedure is just good SEO (Search Engine Optimization). Like repeating topics, adding resourceful and useful links to other websites with high traffic can help your content appear more frequently and prominently in search results, thereby reaping a significant number of views and hopefully viewers that keep returning to your site for more.
Also link to your own blog posts which are related to the one you are currently working on. This is what is often referred to as internal linking and is also a good SEO strategy.
“But my friends and family don’t read or share my articles that I post to my social media pages.”
Sounds familiar? Well, remember those closest to you might already know your thoughts on a certain topic. This happens to me quite often with blog posts. You may have previously discussed the same exact thing that you’re talking about in your post.
So don’t be upset if you do find this happening to you. There are bigger fish to fry and try. The key for me was to join online communities or groups on the social media sites. For instance, one of my most successful early pieces was a blog post about an old sci-fi TV show. I requested to join several Facebook fan groups of the TV series.
Once I had been accepted I shared my post, and people read it, reacted to it, commented on it, and even shared it! I was so pleased that people deemed my article worth sharing with their own family and friends. In addition to that, I messaged a website dedicated to the producer of the old TV show and all his works. The site thought it was of interest to its audience and shared the link through its social media pages and on the site itself.
With that, I saw my page views for the blog post skyrocket from less than ten to over several hundred! So you may have to do some searches of your own to see what social groups to join or what websites might be capable and willing to share your post. You might even create content solely based on the knowledge that there will be a large audience ready to read it.
In a Nutshell…
If you take away anything from this article, I would tell you to keep writing, let out your thoughts and genuine knowledge, keep sharing, and post as often as time permits.
John Tuttle pursues photography, video-making, and writing in numerous fiction and nonfiction genres.