When you think about lead generation, you probably think about the old-fashioned approach — or maybe even the new approach.
For example, maybe you are still doing calls — cold calls and callbacks to people who contact your company. Perhaps you have email campaigns that you hope you get some response on. But there’s one element of your company’s presence that you can make work harder for you, and that’s your landing page.
Your landing page can be a great way to generate leads, but you need to understand how to maximize it to be effective. Your landing page should help people understand what to do next — the call to action — and you also need to help them find reasons to stay on your page as long as possible.
That call to action should also help to convert prospects into whatever you want to happen next. Want to learn more on how to optimize landing page for lead generation? This infographic can help.