Continuity is the main reason why most businesses spring up. In fact no one would want venturing into something that is not a going concern; a business that would collapse or get liquidated in a year or two. To achieve the main objective of continuity, the business has to leverage the power that successful online promotion drags along.
It might be easy to gain some customers after all, but maintaining them is a whole task uphill. But before we can maintain them, we need to have them.
In this modernized world, today’s consumer is better informed than lured into purchasing your product. So you need to find an online promotion strategy that works for you.
The run and the chase is for quality.
Focus on that and after you are convinced that what you are offering is nothing but the best, the next thing is to get them buy this ‘quality,’ use it, come back for more and recommend it for someone else! This is when a customer meets the satisfaction that he has been longing for so long.
So how do we Optimize Online Promotions for Better Results?
Run the Promotions occasionally and at the right timing.
Remember that a successful online promotion is more likely to attract more customers to your business and there is also a high tendency that majority of them will come back when they need the service or product, even when the promotion period is over.
To achieve this therefore, it is important to know the right time to run your online campaigns. It is wise to offer gifts and products that mothers hold dear during Mother’s day.
If your company deals with those products therefore, you would like to run the promotion two days before the International Mother’s day and on the actual day. You might also consider giving free bonuses such as after-purchase services, free-delivery or free customization of the purchased product before it is delivered.
These will attract you more customers which, as a business person, should try to keep them.
- Build promotions team
- Limit discounts and free trials; don’t overdo it until you go on losses.
- Include opt-in page to capture details of your customers
Say no to Bad deals.
What you offer during promotions shouldn’t be something less in quality than what you offer normally, if anything, it should be more. Bad deals will not only break the trust that your sales team has in your products, but also give your competitors something to sell against.
In the long run, you will be struggling to survive even after promotional period, while they remain to thrive without any form of promotion.
Utilize Social Media marketing in a better way.
With the billions of world populace going viral on the social media platforms, it is inevitable investing in the marketing in these platforms as well.
A Facebook page with more likes ensures that you have a cheap platform to launch your new product and post the progress and the new features which your products now come with. Tap into this online space as you build and expand your brand online.
Learn to create catchy tweets and tweet regularly. Customize your tweets to always look great and unique so as not to appear spam. Get someone to come up with a unique hash tag for your product.
Encourage your fans to use the hash tag to tweet or even start a twitter campaign where you award the winner basing on the number of tweets made with your hash tag, and the usefulness of the tweets. Be creative.
Forums too, though appearing old fashion, are good platforms to find the right audience. Log in, and post a helpful piece on your niche and area of expertise for free. You will be amazed at how many followings you can generate and the people emailing you to know what you do. Networks are very important.
Embrace Email Marketing.
Use your promotional periods to generate leads and conversions. Remember to get someone to design for you a good email subscription pop-up or the landing page that offers something that your target customers would be interested in.
A good example is a monthly newsletter or an outstanding eBook that they would grab if they subscribe.
Again you have to be as creative as possible and make sure you actually lead them to the download page without delay or further complex procedures.
Email etiquette should be observed. Let the customers feel that the message was more meant for them than mere promotions.
Including coupons and discounts serves as a plus.
Lastly, Do You Have a Business Website?
Getting your printed magazines or any other publications is not only demanding but sometimes impossible? Why should someone bother to make a charged call to simply inquire of the products you are offering, not forgetting that getting your office number was turmoil in itself?
This is the reason why every business should have a website or a blog
Yours should be straight forward, elegant, formal and informative and not cartoonish ones with flashy advertisements which are usually often irrelevant and out dated!
It is business and it better be.
The design of your website determines whether the visitor will stay a little longer, hover around and click on, “Order Now,” button or whether they will quickly bounce back to the search results page!
Victor is a content strategist and specializes in SEO, Email marketing, long form and data-driven contents. He loves seeing people win and helps small online businesses to create contents that convert. He is the founder and content strategist here at The Penny Matters.