It’s time to start writing cold emails to your potential prospects, and you don’t know exactly how to go about it. Cold emailing can be intimidating at first, however, with the right cold emailing tips and enough preps, it shouldn’t.
Blogging is almost 1000 lessons in one. There are lots of things you will be doing apart from writing a post.
And even when you are technically writing a post, (that’s blogging!), there are dozens of things still, that need your attention: SEO, readability, content marketing, graphics, visual contents, monetization, affiliate marketing, email subscriptions….
This brings us right here… at Cold Emailing. If you haven’t already, chances are you are just about to start emailing your prospects.
Cold emailing is not a narrow niche… it’s a niche wide enough to start a blog about it, and become an authority in the industry… of Cold Emailing.
What is Cold Emailing?
Obviously, the act of sending a cold email.
A cold email is an email that you send to a potential customer/client/partner that has no prior relationship with you. Somebody who will be seeing you for the very first time in their email inboxes. Now, that should send a point a home:
You got a minute and you better make it worthwhile.
Cold Emailing Starts with the Subject Line
But what does ‘a minute’ exactly mean when it comes to cold emailing? The ‘minute’ is the subject line. Somebody got to open your email, or your hours of research and your copy-writing skills would go to waste.
Your subject line is the key to your business success. Make it clear, interesting, relevant and Inviting.
Top tip: Personalize it
Let’s say a freelancer contacts me with the following headline:
Guest Post for Your Blog
My chances of opening this: 67%
Well, I don’t think that is shrewd enough, but it’s still a good one.
Then someone else contacts me with this headline instead:
Hey, Victor. Fancy a Guest Post for The Penny Matters?
My chances of opening this: 98%
You get the idea.
Simple Steps to Getting Started with Cold Emailing
1. Write Your Subject Line: Use their names, or mention their blogs/organization. Keep it under ten words. For subject lines, less is more.
2. Write Your Email Copy: Bring your content creation and copy-writing skills into action. Remember every sentence in your copy is sealing the value proposition of giving you a bit more of their time. Prospects are impatient, remember they were not ‘eagerly waiting’ for your sales email to come in, and they go hallelujah!
A great copy:
- Interacts with the reader
- Provokes interests
- Talks to one single person
- Is simply comprehensible
- And client-focused
3. Solicit Feedback Before Sending. Send this email copy to a friend and ask them if they would even reply or even just open it if they were the targeted clients. If not, let them give you feedback on what could be done better.
4. Monitor Your Metrics. You want to monitor the following data and improve your cold emails accordingly
- Open rates: 20-40%
- Response rates: 10-20%
If your performance is way below the standards, then there is something you are not doing right.
5. Rinse and Replicate. Always try to make your next cold emails better than your previous. Your industry is different, and your clients are equally unique. Find out what works and replicate it, find out what doesn’t and rinse the process. Get better every time.
Finding Contact Emails When Cold Emailing
I was recently trying to reach a certain company that offers email tracking for a particular partnership with The Penny Matters. However, I couldn’t find any contact email address on their website.
“Relax Victor, simply use their contact form, why the hustle?”
I know right? Well, their contact form was only a support ticket for their paid customers!…. Awkward I know, but either way, I couldn’t relay this message via a web form….
You see I wasn’t reaching the ‘next available agents’. I wanted to have the email delivered right in the inbox of the founder….And that’s the difference.
Well, this is how you can find a contact email for almost every company. Two Simple steps.
1…Search for the domain address using hunter.io
This is a pretty and perhaps the best email finder platform I have ever come across. You need to create an account with them first. Your free account allows 100 searches per month. You can filter email addresses as either Personal or Generic. You want to go for personal addresses such as firstname.lastname@example.org instead of a generic one like email@example.com
2… Verify your email address. After finding the email address you’ve been waiting for, you want to make sure that it is working. Test it with mailtester.com
This is so because this email address is no longer functional.
Best Cold Email Practices
There is a reason why a cold email is not classified as a spam email because it isn’t. However, people sending cold emails should observe some practices that help them get attention and replies they need and avoid having their emails dragged to the spam folder.
- Have a personal chat; not a lecture. Always write addressing a single prospect, rather than as if you are giving a speech to a room full of 3500 prospects.
- Avoid the fluff and the bluff. Get to the point. Your prospects get hundreds of cold emails daily.
- Always sign off with your contact details.
- Avoid images in the copy. They are not personal
- Get Personal, instead of just personalizing it. Personalization involves including details such as name, blog name/address etc. Getting personal is about knowing them a little bit deeper and showing that in the copy. What do they stand for, which event did they attend to lately?
- Forget the Introduction… Unfortunately, most pitches are almost 90% ‘I am so, so… working for… accomplished…’Make your pitch focused on your prospect, and keep a small space for your own portfolio. Forget the YOU and focus on THEM
- Follow up: You’ve sent a bunch of emails, you get a few replies. Now what? The truth is, there are clients who thought they would contact you later but forgot. Reminding them would save them a ton of value. Apply 3-7-7- rule suggested by Bamidele… Here you send a follow up three days after pitching, and if you don’t get a response, wait another seven days. The last follow-up should come another seven days after sending your second follow up email.
- Offer Value Before CTA (Call To Action) Let them know what is in store for them, how this solution would help them fix the problems they are currently facing.
- Avoid Obvious Red Flags. This means no obvious sales pitches, bad grammar, and generic pitches that look like they have been sent to ‘you and 200,000 others.’
- Close Up With A Question. Don’t bother asking your prospects to book time with you the first time. Invite them for a small talk, and build conversations way up. And of course, this starts with a simple question
Cold Emailing Challenge
Write Your First Cold Email to a potential client for a freelance blogging opportunity. Make sure you follow the tips outlined in this post.
Victor is a content strategist and specializes in SEO, Email marketing, long form and data-driven contents. He loves seeing people win and helps small online businesses to create contents that convert. He is the founder and content strategist here at The Penny Matters. Follow Victor on Twitter