Like any trade, a cleaning business won’t thrive without enough customers. Sure, dedication, hard work, and skilled workers are significant elements. But all of these aren’t enough to keep a business afloat. As such, it’s essential that you’re constantly looking for ways to attract more clients, regardless of whether you’re offering residential or commercial cleaning services.
The good thing about choosing to start a cleaning business is that there is always going to be a need for your services. What you must learn to do is market yourself so that your company is at the forefront of people’s minds when considering which service to choose – this is not as easy as it sounds and you should always be on the lookout for new innovative ways to grow your cleaning business in order to maintain sustainable growth.
Choose smart new technology to help you
Running a business involves a great deal of marketing and promoting. In your case, remember that you’re not only competing against other cleaning companies in your local area but also, you are trying to convince homeowners that hiring your service is a better option than them doing the work themselves.
Marketing may take up a considerable amount of time and budget, but if you target it correctly and get it right, it’s worth every penny. Some entrepreneurs are realizing that by tapping into smart new technology to help them, they can manage their time and productivity in all aspects of the business better. An example of this software is Jobber which can help you build powerful, easy-to-use marketing campaigns using functions such as auto contact sync for ready-to-run email campaigns and/or postcard marketing, as well as targeted social media advertising. This gives you a clear return on investment and helps you make your small business look more professional and bigger.
Invest in getting a business website
Spreading the word about your business endeavor should be one of your priorities in order to maintain revenue and growth. A good resource to use as a marketing platform is a practical and functional website that you can utilize to help bring customers looking for your services straight to you. Use this actively to optimize it for what your customers and potential customers want to know from you. Use your experience gained in your field of expertise to provide useful and engaging content to your audience with helpful tips and know-how that people will appreciate and come to associate with the level of service you provide. (1) (6)
Tap into local social media
Social media is a great channel with which to interact and engage with your audience. People can communicate directly with you, react to your posts, and share your ads if you give them a good enough reason to do so. You don’t necessarily need to put much budget into this either. Experiment with offering your expertise and know-how in combination with the services you offer, as well as reaching out to existing customers to endorse your services. You can utilize social media tools such as Facebook ads where you can pay for your content to be visible to your target audience. Done well, you may find that you become known in your area and front of mind when people require your services. (2) (3) (4)
Don’t forget about traditional marketing methods
Alongside your online marketing tactics, don’t forget to take advantage of more traditional methods too such as handing out flyers. These can be highly effective if you know your audience well and can tailor your approach appropriately. They can be especially powerful if you’re targeting a specific area or neighborhood since you can market person to person. Showcasing your business in this way and making the effort to get to know people on a personal level will be far more memorable and powerful than any digital advert, especially if you are offering residential cleaning services. (5)
Final thoughts
Even if you have existing clients, it doesn’t mean you should stop your marketing efforts. Getting new customers for your cleaning business should be an ongoing process that needs constant innovation and creativity. To start, look into using software that will make doing this much easier for you, no matter the size of your business. This way, you will be able to communicate with customers and manage your business in a much more professional and productive way.
Setting up an optimized website for your cleaning business is also an effective way to boost your online presence. Tap into the power of social media, but don’t forget about traditional marketing methods as well. Considering these tips and tricks could go a long way to growing your company.
References
- “Why Every Business Needs A Website”
- “Top social media marketing platforms”
- “Grow my cleaning company: 7 ways to find new clients”
- “Social Media Marketing: Benefits And Uses Of Social Media For Businesses Today”
- “Traditional vs. Internet Marketing”
- “How to Attract Clients for Your Residential and Office Cleaning Business”
