Are you looking to create an Instagram business account? If so, one of the first things you'll need to do is choose a category that closely defines the nature of your business operations.
There are nearly 1100 Instagram categories, and we will list almost all of them in this regularly updated blog post.
What is an Instagram category?
Instagram categories is a feature that helps classify business pages on Instagram, making it easier for users to discover and connect with businesses that align with their interests.
When you create a business account on Instagram, you'll be asked to choose a category. There are over 1,100 categories to choose from, so you can find one that's a good fit for your business.
Once you've chosen a category, your business will be listed in the search results for that category. This means that when users search for businesses like yours, they'll be more likely to find you.
In addition to helping you reach a wider audience, using Instagram categories can also help you improve your engagement. When users see that your business is listed in a category that they're interested in, they're more likely to follow you and interact with your content.
Setting an Instagram category for your business page
To set up a category for your page, you need to be having either of these types of Instagram accounts:
- Creator account
- Professional account (business)
Categories are not available on the default personal account.
Now, to set up or edit the category for your page, follow these steps:
- Open the Instagram app on your mobile device.
- Go to your profile and tap the three horizontal lines in the top-right corner.
- Select “Settings” from the menu that appears.
- Tap on “Business.”
- At the bottom of the next screen, tap on “Edit profile”
- Look for the “Categories” option and tap on it.
- Start typing to get suggestions
- Click on the one you want to set, making sure it's selected.
- At the top right, click on the tick icon to save the changes
Displaying the category on your profile
To display the chosen category on your profile page you need to toggle on the ‘Display on profile' option on the category selection screen.
1035 Instagram categories
Here are the updated tables featuring over a thousand Instagram categories of 2023, arranged alphabetically.
The categories for items starting with letters Q, X, Y, and Z have been grouped into one table which appears at the end of the article.
Instagram categories starting with ‘A'
The ‘A' section of Instagram categories is quite diverse, covering various interests and industries.
It includes everything from Academic Camps, which are educational programs often focused on specific subjects like science or the arts, to Aerospace Companies, which are involved in producing and distributing aircraft and spacecraft.
This section also includes a variety of restaurant categories, such as African and Argentinian restaurants, showcasing the platform's international reach. In the health and wellness sector, categories like Acupuncturists and Addiction Resources Centers are present, indicating Instagram's role in promoting health services.
|Actor||Acupuncturist||Addiction Resources Center|
|Addiction Service||Addiction Treatment Center||Adult Entertainment Service|
|Advertising Agency||Advertising/Marketing||Aerospace Company|
|African Restaurant||Agricultural Cooperative||Agricultural Service|
|Agriculture||Airline Company||Airline Industry Service|
|Airport||Airport Shuttle Service||Album|
|Allergist||Alternative & Holistic Health Service||Amateur Photographer|
|Amateur Sports Team||American Restaurant||Amphitheater|
|Amusement & Theme Park||Animal Shelter||Antique Store|
|Apartment & Condo Building||Apostolic Church||App Page|
|Apparel & Clothing||Apparel Distributor||Appliance Manufacturer|
|Appliance Repair Service||Appliances||Aquarium|
|Aquatic Pet Store||Arabian Restaurant||Arboretum|
|Architectural Engineer||Architectural Tour Agency||Argentinian Restaurant|
|Aromatherapy Service||Art||Art Gallery|
|Art Museum||Art Restoration Service||Art School|
|Art Tour Agency||Artist||Arts & Crafts Store|
|Arts & Entertainment||Arts & Humanities Website||Asian Fusion Restaurant|
|Asian Restaurant||Assemblies Of God||Astrologist|
|Astrologist & Psychic||Athlete||Atv Recreation Park|
|Auction House||Audio Visual Equipment Store||Audiologist|
|Auto Detailing Service||Automated Teller Machine (Atm)||Automation Service|
|Automotive Body Shop||Automotive Consultant||Automotive Customization Shop|
|Automotive Dealership||Automotive Glass Service||Automotive Leasing Service|
|Automotive Manufacturer||Automotive Parts Store||Automotive Repair Shop|
|Automotive Restoration Service||Automotive Service||Automotive Store|
|Automotive Window Tinting Service||Automotive, Aircraft & Boat||Aviation School|
Instagram categories starting with ‘B'
The ‘B' section of Instagram categories includes a mix of retail, food, and service industries.
Baby & Children’s Clothing Stores and Bags & Luggage Stores represent the retail sector, offering products for specific demographics and needs.
In the food industry, categories like Bakeries and Barbecue Restaurants are included, highlighting Instagram's role in promoting various types of cuisines and dining experiences.
Service industries are also represented with categories like Banks and Bail Bondsmen, showing the platform's use in professional sectors.
|Baby & Children’s Clothing Store||Baby Goods/Kids Goods||Babysitter|
|Bags & Luggage Company||Bags & Luggage Store||Bags/Luggage|
|Bar & Grill||Barbecue Restaurant||Barber Shop|
|Bartending Service||Beach||Beach Resort|
|Beauty Salon||Beauty Store||Beauty Supplier|
|Beauty Supply Store||Beauty, Cosmetic & Personal Care||Bed And Breakfast|
|Beer Bar||Beer Garden||Belgian Restaurant|
|Bicycle Repair Service||Bicycle Shop||Big Box Retailer|
|Bike Rental||Biotechnology Company||Blinds & Curtains Store|
|Blogger||Boat Dealership||Boat Rental|
|Boat Service||Boat Tour Agency||Boat/Ferry Company|
|Book & Magazine Distributor||Bookstore||Botanical Garden|
|Bottled Water Company||Boutique Store||Bowling Alley|
|Boxing Studio||Brand||Brand Agency|
|Brazilian Restaurant||Breakfast & Brunch Restaurant||Brewery|
|Bridal Shop||Bridge||British Restaurant|
|Broadcasting & Media Production Company||Brokerage Firm||Buddhist Temple|
|Buffet Restaurant||Building Material Store||Burger Restaurant|
|Burmese Restaurant||Bus Line||Business Center|
|Business Consultant||Business Service||Business Supply Service|
Instagram categories starting with ‘C'
The ‘C' section of Instagram categories is also diverse, with a strong presence in food and dining categories. It includes various types of restaurants, such as Cafes, Candy Stores, and Caribbean Restaurants, showcasing Instagram's role in promoting diverse culinary experiences.
Retail and service sectors are also represented with categories like Camera Stores and Car Dealerships.
This section also includes community-focused categories like Campgrounds and Campus Buildings, indicating the platform's role in promoting community spaces and experiences.
|Cabin||Cabinet & Countertop Store||Cable & Satellite Company|
|Canadian Restaurant||Candy Store||Canoe & Kayak Rental|
|Cantonese Restaurant||Car Dealership||Car Rental|
|Car Wash||Cardiologist||Cargo & Freight Company|
|Caribbean Restaurant||Carpenter||Carpet & Flooring Store|
|Charitable Organization||Charter Bus Service||Cheese Shop|
|Chef||Chemical Company||Chicken Joint|
|Child Care Service||Child Protective Service||Children's Museum|
|Chinese Restaurant||Chiropractor||Chocolate Shop|
|Church Of Christ||Church Of God||Church Of Jesus Christ Of Latter-day Saints|
|City Hall||City Infrastructure||Civilian Conservation Corps|
|Cleaning Service||Clinical Psychologist||Clothing (Brand)|
|Clothing Company||Clothing Store||Club|
|Cocktail Bar||Coffee Shop||College & University|
|College & University||Colombian Restaurant||Comedy Club|
|Comic Bookstore||Commercial & Industrial||Commercial & Industrial Equipment Supplier|
|Commercial Bank||Commercial Equipment||Commercial Real Estate Agency|
|Community||Community Center||Community College|
|Community Museum||Community Organization||Community Service|
|Company||Computer Company||Computer Repair Service|
|Computer Store||Concert Tour||Concrete Contractor|
|Construction Company||Consulting Agency||Contemporary Art Museum|
|Continental Restaurant||Contractor||Convenience Store|
|Convention Center||Cooking School||Corporate Office|
|Cosmetics Store||Cottage||Counseling & Mental Health Service|
|Country||Country Club / Clubhouse||County|
|Courthouse||Credit Counseling Service||Creole & Cajun Restaurant|
|Cricket Ground||Cruise Agency||Cruise Line|
|Cultural Center||Cultural Gifts Store||Cupcake Shop|
Instagram categories starting with ‘D'
The ‘D' section of Instagram categories includes a variety of businesses and services.
Dance & Night Clubs and Dance Studios highlight the entertainment industry's presence on Instagram, offering venues for socializing and learning new skills.
The food industry is represented by categories like Delis and Diners.
Service industries are also represented with categories like Day Spas and Dry Cleaners, indicating Instagram's utility for businesses providing everyday services.
|Dance & Night Club||Dance School||Dance Studio|
|Day Care||Day Spa||Deli|
|Demolition & Excavation Company||Dental Equipment||Dentist & Dental Office|
|Department Store||Dermatologist||Design & Fashion|
|Dessert Shop||Digital Creator||Diner|
|Disc Golf Course||Discount Store||Distillery|
|Dive Bar||Divorce & Family Lawyer||DJ|
|Doctor||Dog Trainer||Dog Walker|
|Donut Shop||Dorm||Drive-In Movie Theater|
|Driving School||Drug Addiction Treatment Center||Dry Cleaner|
|Duty-Free Shop||DUI Lawyer|
Instagram categories starting with ‘E'
The ‘E' section of Instagram categories is quite diverse, covering various interests and industries.
It includes everything from Eco Tour Agencies, which offer tours focused on nature and conservation, to Educational Research Centers, which conduct and share research on various aspects of education.
This section also includes a variety of health and wellness categories, such as Energy Companies and Environmental Conservation Organizations, showcasing Instagram's role in promoting sustainable practices and services.
|E-commerce Website||Eco Tour Agency||Education|
|Educational Consultant||Educational Research Center||Educational Supply Store|
|Electronics Store||Elementary School||Embassy & Consulate|
|Emergency Rescue Service||Emergency Room||Employment Agency|
|Energy Company||Engineering Service||Entertainment Website|
|Entrepreneur||Environmental Conservation Organization||Environmental Consultant|
|Environmental Service||Episcopal Church||Equestrian Center|
|Escape Game Room||Estate Planning Lawyer||European Restaurant|
|Event||Event Planner||Event Space|
Instagram categories starting with ‘F'
The ‘F' section of Instagram categories includes a mix of retail, food, and service industries.
Categories like Fabric Stores and Furniture Stores represent the retail sector, offering products for specific home needs. In the food industry, categories like Fast Food Restaurants and Farmers Markets are included, highlighting Instagram's role in promoting various types of cuisines and food sources.
Service industries are also represented with categories like Family Medicine Practices and Financial Aid Services, showing the platform's use in professional sectors.
|Fabric Store||Fairground||Family Medicine Practice|
|Family Style Restaurant||Farm||Farmers Market|
|Fashion||Fashion Company||Fashion Designer|
|Fashion Model||Fast Food Restaurant||Fence & Gate Contractor|
|Festival||Filipino Restaurant||Film Director|
|Finance||Finance Company||Financial Aid Service|
|Financial Consultant||Financial Planner||Financial Service|
|Fine Art School||Fire Protection Service||Fire Station|
|Fireplace Store||Fish & Chips Restaurant||Fish Farm|
|Fish Market||Fishing Store||Fitness Model|
|Fitness Trainer||Flea Market||Flight School|
|Florist||Fondue Restaurant||Food & Beverage|
|Food & Beverage Company||Food Consultant||Food Delivery Service|
|Food Stand||Food Truck||Food Wholesaler|
|Footwear Store||Forestry & Logging||Franchise Broker|
|French Restaurant||Frozen Yogurt Shop||Fruit & Vegetable Store|
|Full Gospel Church||Furniture||Furniture Repair & Upholstery Service|
Instagram categories starting with ‘G'
|Gambling & Casinos||Garage Door Service||Garden Center|
|Gas Station||Gastropub||General Dentist|
|German Restaurant||Gift Shop||Glass & Mirror Shop|
|Glass Manufacturer||Glass Service||Gluten-Free Restaurant|
|Go-Kart Track||Golf Course & Country Club||Government Building|
|Government Official||Government Organization||Government Website|
|Graphic Designer||Greek Restaurant||Grocery Store|
|Gun Range||Gym/Physical Fitness Center|
Instagram categories starting with ‘H'
|Hair Extensions Service||Hair Removal Service||Hair Replacement Service|
|Hair Salon||Halal Restaurant||Hardware Store|
|Hat Store||Haunted House||Hawaiian Restaurant|
|Health & Wellness Website||Health Food Restaurant||Health Food Store|
|Health Spa||Health/Beauty||Healthcare Administrator|
|Heating, Ventilating & Air Conditioning Service||High School||Hiking Trail|
|Hindu Temple||Historical Place||History Museum|
|Hobby Store||Hockey Field||Home|
|Home Decor||Home Goods Store||Home Health Care Service|
|Home Improvement||Home Inspector||Home Mover|
|Home Security Company||Home Theater Store||Home Window Service|
|Homebrew Supply Store||Hong Kong Restaurant||Hookah Lounge|
|Horse Riding School||Horse Trainer||Hospital|
|Hospitality Service||Hostel||Hot Air Balloon Tour Agency|
|Hot Dog Joint||Hotel||Hotel & Lodging|
|Hotel Bar||Hotel Resort||House Painting|
|Housing Assistance Service||Hungarian Restaurant|
Instagram categories starting with ‘I'
|Ice Cream Shop||Ice Skating Rink||Image Consultant|
|Immigration Lawyer||Indian Restaurant||Indonesian Restaurant|
|Industrial Company||Information Technology Company||Inn|
|Insurance Agent||Insurance Broker||Insurance Company|
|Interior Design Studio||Internet Cafe||Internet Company|
|Internet Marketing Service||Internet Service Provider||Investment Bank|
|Investment Management Company||Irish Restaurant||Island|
Instagram categories starting with ‘J'
|Jain Temple||Japanese Restaurant||Jazz & Blues Club|
|Jewelry & Watches Company||Jewelry & Watches Store||Jewelry Wholesaler|
|Jewish Synagogue||Journalist||Just For Fun|
Instagram categories starting with ‘K'
|Karaoke||Kennel||Kids Entertainment Service|
|Kitchen/Cooking||Kitchen & Bath Contractor||Kitchen & Bath Showroom|
|Kiteboarding Center||Korean Restaurant||Kosher Restaurant|
Instagram categories starting with ‘L'
|Labor Union||Lake||Landmark & Historical Place|
|Landscape Company||Language School||Laser Hair Removal Service|
|Laser Tag Center||Latin American Restaurant||Laundromat|
|Lawyer & Law Firm||Lebanese Restaurant||Library|
|Lifestyle Service||Lighting Store||Limo Service|
|Lingerie & Underwear Store||Literary Arts||Live Music Venue|
|Loan Service||Local & Travel Website||Local Business|
|Lottery Retailer||Lounge||Lutheran Church|
Instagram categories starting with ‘M'
|Maid & Butler||Makeup Artist||Malaysian Restaurant|
|Maltese Restaurant||Management Service||Manufacturer/Supplier|
|Marketing Consultant||Martial Arts School||Masonry Contractor|
|Massage Service||Massage Therapist||Maternity & Nursing Clothing Store|
|Mattress Manufacturer||Mattress Store||Meat Wholesaler|
|Media||Media/News Company||Medical & Health|
|Medical Center||Medical Equipment Supplier||Medical Lab|
|Medical School||Medical Service||Medical Spa|
|Mediterranean Restaurant||Meeting Room||Men's Clothing Store|
|Mental Health Service||Merchandising Service||Methodist Church|
|Mexican Restaurant||Middle School||Miniature Golf Course|
|Mining Company||Mobile Home Park||Mobile Phone Shop|
|Modeling Agency||Modern Art Museum||Modern European Restaurant|
|Moroccan Restaurant||Mortgage Brokers||Mosque|
|Motel||Motorcycle Dealership||Motorcycle Manufacturer|
|Motorcycle Repair Shop||Mountain||Mountain Biking Shop|
|Movie||Movie & Music Store||Movie Theater|
|Moving & Storage Service||Museum||Music|
|Music Award||Music Chart||Music Lessons & Instruction School|
|Music Production Studio||Music Store||Music Video|
|Musical Instrument||Musical Instrument Store||Musician|
Instagram categories starting with ‘N'
|Nail Salon||Nanny||National Park|
|Native American Restaurant||Natural Foods Store||Nature Preserve|
|Nephrologist||Nepalese Restaurant||News & Media Website|
|Newspaper||Newsstand||Non-Governmental Organization (NGO)|
|Nonprofit Organization||Not a Business||Notary Public|
Instagram categories starting with ‘O'
|Obstetrician-Gynecologist (OBGYN)||Occupational Safety and Health Service||Ocean|
|Office Equipment Store||Office Supplies||Oil Lube & Filter Service|
|Organic Grocery Store||Organization||Oriental Rug Store|
|Orthodontist||Osteopathic Doctor||Outdoor & Sporting Goods Company|
|Outdoor Equipment Store||Outdoor Recreation||Outlet Store|
Instagram categories starting with ‘P'
|Packaging Supplies & Equipment||Paintball Center||Pakistani Restaurant|
|Palace||Pan Asian Restaurant||Park|
|Party Entertainment Service||Party Supply & Rental Shop||Passport & Visa Service|
|Patio/Garden||Paving & Asphalt Service||Pawn Shop|
|Pediatrician||Pentecostal Church||Performance & Event Venue|
|Performance Art||Performance Art Theatre||Performing Arts|
|Performing Arts School||Persian/Iranian Restaurant||Personal Blog|
|Personal Chef||Personal Coach||Personal Trainer|
|Peruvian Restaurant||Pest Control Service||Pet Adoption Service|
|Pet Breeder||Pet Cafe||Pet Groomer|
|Pet Service||Pet Sitter||Pet Store|
|Pet Supplies||Pet Trainer||Petroleum Service|
|Pharmaceutical Company||Pharmacy / Drugstore||Pho Restaurant|
|Photographer||Photography Museum||Photography Videography|
|Physical Therapist||Picnic Ground||Pizza Place|
|Planetarium||Plastic Company||Plastic Manufacturer|
|Plumbing Service||Podiatrist||Police Station|
|Polish Restaurant||Political Candidate||Political Organization|
|Political Party||Pool & Billiard Hall||Popcorn Shop|
|Port||Portuguese Restaurant||Post Office|
|Pottery Store||Poultry Farm||Pregnancy Care Center|
|Presbyterian Church||Preschool||Printing Service|
|Private Investigator||Private Members Club||Private Plane Charter|
|Private School||Product/Service||Professional Gamer|
|Professional Service||Promotional Item Services||Property Lawyer|
|Property Management Company||Psychologist||Public & Government Service|
|Public Figure||Public Relations Agency||Public School|
|Public Service||Public Square / Plaza||Public Swimming Pool|
|Public Utility Company||Publisher||Puerto Rican Restaurant|
Instagram categories starting with ‘R'
|Race Track||Radio Station||Rafting/Kayaking Center|
|Railroad Company||Real Estate||Real Estate Agent|
|Real Estate Appraiser||Real Estate Company||Real Estate Developer|
|Real Estate Investment Firm||Real Estate Lawyer||Real Estate Service|
|Record Label||Recreation & Sports Website||Rent-to-Own Store|
|Recreation Spot||Recruiter||Recycling & Waste Management|
|Religious Bookstore||Religious Center||Religious Organization|
|Religious Place of Worship||Religious School||Rent to Own Store|
|Rental Shop||Reproductive Service||Residence|
|Restaurant||Restaurant Supply Store||Restaurant Wholesaler|
|Retail Company||Retirement & Assisted Living Facility||Rheumatologist|
|River||Road||Rock Climbing Gym|
|Rodeo||Roller Skating Rink||Romanian Restaurant|
|Roofing Service||Rugby Pitch||Rugby Stadium|
|RV Park||RV Repair Shop|
Instagram categories starting with ‘S'
|Safety & First Aid Service||Sailing School||Salad Bar|
|Salvadoran Restaurant||Sandwich Shop||School|
|School Transportation Service||Science||Science Museum|
|Science Website||Scooter Rental||Screen Printing & Embroidery|
|Scuba Diving Center||Sculpture Garden||Seafood Restaurant|
|Seasonal Store||Secretarial Service||Security Guard Service|
|Self-Storage Facility||Senior Center||Serbian Restaurant|
|Service Apartments||Seventh Day Adventist Church||Sewing & Alterations|
|Sex Therapist||Shopping & Retail||Shopping District|
|Shopping Mall||Shopping Service||Show|
|Sightseeing Tour Agency||Signage Service||Sikh Temple|
|Skate Shop||Skateboard Park||Skating Rink|
|Skin Care Service||Skydiving Center||Smoothie & Juice Bar|
|Snow Removal Service||Soccer Field||Social Club|
|Social Media Agency||Social Service||Society & Culture Website|
|Software||Software Company||Solar Energy Company|
|Solar Energy Service||Song||Sorority & Fraternity|
|Soul Food Restaurant||Soup Restaurant||South African Restaurant|
|Southern Restaurant||Spa||Spanish Restaurant|
|Special Needs School||Specialty Grocery Store||Specialty School|
|Speech Pathologist||Sporting Goods Store||Sports|
|Sports & Fitness Instruction||Sports & Recreation||Sports & Recreation Venue|
|Sports Bar||Sports Club||Sports Event|
|Sports League||Sports Promoter||Sports Team|
|Sportswear Store||Sri Lankan Restaurant||Stadium, Arena & Sports Venue|
|Storage Facility||Street||Structural Engineer|
|Student Exchange Program||Subway Station||Sunglasses & Eyewear Store|
|Sushi Restaurant||Swimming Instructor||Swimming Pool & Hot Tub Service|
Instagram categories starting with ‘T'
|Tanning Salon||Tapas Bar & Restaurant||Tattoo & Piercing Shop|
|Tax Preparation Service||Taxi Service||Tea Room|
|Technical Institute||Teeth Whitening Service||Telecommunication Company|
|Telemarketing Service||Television Service Provider||Television Station|
|Tempura Restaurant||Tennis Court||Tex-Mex Restaurant|
|Textile Company||Thai Restaurant||Theater|
|Theatrical Play||Theatrical Productions||Theme Restaurant|
|Therapist||Thrift & Consignment Store||Tibetan Restaurant|
|Tile Contractor||Tire Dealer & Repair Shop||Tobacco Store|
|Tour Agency||Tour Guide||Tourist Information Center|
|Toy Store||Trade School||Traffic School|
|Train Station||Transit Stop||Transit System|
|Translator||Transportation Service||Travel & Transportation|
|Travel Agency||Travel Company||Travel Service|
|Tree Cutting Service||Trophy & Engraving Shop||Truck Rental|
|Truck Repair Shop||Turkish Restaurant||Tutor/Teacher|
|TV Network||TV Show||TV/Movie Award|
Instagram categories starting with ‘U'
|Ukrainian Restaurant||Uniform Supplier||University|
Instagram categories starting with ‘V'
|Vacation Home Rental||Vegetarian/Vegan Restaurant||Vending Machine Sales & Service|
|Veterinarian||Video Creator||Video Game|
|Video Game Store||Vietnamese Restaurant||Vintage Store|
|Visa & Passport Service||Visual Arts||Vitamins/Supplements|
Instagram categories starting with ‘W'
|Warehouse||Waste Management Company||Water Park|
|Water Treatment Service||Waxing Service||Web Designer|
|Website||Wedding Planning Service||Wedding Venue|
|Weight Loss Center||Well Water Drilling Service||Wholesale & Supply Store|
|Wholesale Bakery||Wholesale Grocer||Wig Store|
|Wildlife Sanctuary||Window Installation Service||Wine Bar|
|Wine, Beer & Spirits Store||Wine/Spirits||Winery/Vineyard|
|Women's Clothing Store||Women's Health Clinic||Work Position|
|Workplace & Office|
Instagram categories starting with ‘Q', ‘X', ‘Y', and ‘Z'
I decided to combine these into a single table as there aren't many items for the above letters.
|Quebec Restaurant||X-ray Lab||Yoga Studio|
That concludes all the Instagram categories sorted alphabetically.
How to choose the right Instagram category
Selecting the right Instagram category involves careful consideration of your business's nature, products, and services. Follow these steps to ensure you make an informed decision:
a) Understand your business
Take the time to thoroughly understand your business's core offerings. Consider the products or services you provide, your target audience, and the unique value proposition that sets you apart from competitors. This self-assessment will help you identify the primary category that best describes your business.
b) Explore the available categories
Instagram offers an extensive range of categories to choose from. Start by exploring the above list of available categories within the platform.
You can also access this list when setting up or editing your Instagram business account. Browse through the different categories and subcategories, paying close attention to those that closely match your business.
c) Consider User Intent
Put yourself in the shoes of your potential customers. Think about what they might search for when looking for products or services similar to yours.
This user-centric approach allows you to align your category choice with the expectations and search behavior of your target audience. By understanding user intent, you increase the likelihood of appearing in relevant search results.
d) Refine and review
Once you have identified several potential categories, narrow down your choices to the ones that best represent your business.
Evaluate each option based on relevance, specificity, and popularity. A more specific category may yield better results, as it ensures your business appears in highly targeted searches. However, ensure that the chosen category is popular enough to attract a substantial audience.