Despite the popularity of the internet and almost every company shifting their marketing efforts online, outdoor advertising, particularly hoarding boards, is surprisingly still popular.
In this read, we are going to take a look at a few reasons that make outdoor hoarding vital.
Outdoor Hoarding Benefits
Increase Your Reach
One of the best things about billboards is their accessibility. They can be put in any strategic area where you deem fit for your marketing efforts. Unlike website banners radio commercials, you will not be taking chances with your target audience seeing the advert.
With billboards placed in high traffic spots such as alongside bus stops, rail stations, high transit roads, etc., you will be certain that everyone who passes through sees your ad.
With the right combination of size, colours, and lighting, your ad will reach many people. There have also been significant advancements in the billboard industry that increase the ability to capture people’s attention.
These include computerized lighting, digital and LED technology, 3D effects, backlights, and computerized painting. Given that our brains mostly work on autopilot, there’s no doubt that these features will help grab potential customers’ attention.
Establish Steady Growth
An effective marketing campaign is one that results in business growth. Outdoor hoarding presents a distinct form of marketing that can directly impact your business growth and give you the results as soon as you place your ad around the city.
Billboards are a great way to boost awareness about your products or services and even market your brand. Grabbing people’s attention is an almost surefire way to gain more clients. Additionally, you will catch the attention of your competitors, which can result in new business partnerships.
In order to boost sales and establish steady growth, your adverts need to prompt potential customers to take action. Outdoor hoarding is one of the best ways to achieve this as they are available round the clock. This is a marketing strategy that will ensure your products and brand are seen and this, compared to other forms of advertising, come at an affordable price.
Send Your Message Across
When you catch the eye of someone, they usually focus on that thing and ignore the rest. However, most people have hectic lifestyles and are always on the move, making attention-grabbing a bit tricky for marketers.
However, outdoor hoarding presents the best opportunity, particularly in urban centers, where there seems to be endless traffic. People commuting or waiting for transport will easily see your ad on a billboard and focus on it for a few seconds. This gives you a chance to spread awareness and tell them what your brand is all about.
However, it is important to keep the messages simple and present it with a minimalist design to ensure they quickly grasp it. Outdoor hoarding is also an excellent way to tell potential customers where your store or office is located.
Colored visuals have always increased people’s willingness to read or watch something. According to statistics, when people read or hear something, they usually remember just 10% of it a few days later. However, if you combine the same information with images or other visuals, they are bound to retain over 65% of it a few days later. Message retention is vital when it comes to marketing, proving outdoor hoarding essential.