If you are working in eCommerce, you are certainly familiar with SEO (Search Engine Optimization) SEO is the process of optimizing your content so as to boost traffic to your site. SEO puts your business’ site or blog higher on the priority list of a search engine. This is a good way for an eCommerce business to increase its market reach and boost sales.
Ecommerce SEO Tips
Let's now look at some of the best eCommerce SEO tips that you can leverage to grow your business.
1: Outsource Your SEO
Having a complete SEO team in your company may not be profitable especially when you are at the startup phase and your eCommerce sales trickling slowly. By outsourcing your SEO, you get to leverage expertise from people who know their stuff. A good SEO agency will take time to understand your brand, do a thorough SEO audit so as to uncover opportunities for growth as well as grow your traffic through different SEO strategies. Matt Jackson offers eCommerce SEO services that fit your SEO needs.
It should be able to create a product for your needs and allow you to rebrand it to suit your eCommerce needs.
2: Improve User Experience
The success of any eCommerce relies heavily on the user experience (UX) that your website gives to your customers. You want your customers to spend more time on your website without bouncing back due to long loading periods, annoying adverts, messy pop-ups or anything that screams: You better get out of here.
Good user experience is actually a ranking factor that Google uses to measure the relevancy and usefulness of your content. Thus it can make or break your business if you are not careful.
3: Use Video to Boost User Experience and SEO
Visuals are great when it comes to user experience, however, when it's eCommerce, Visuals do more than just that. It compels people to buy. So to close your eCommerce sales, you want to have a good blend of visuals, naturally placed. Videos are great, whether it's customer testimonials, or product overviews, using Videos can help you increase your eCommerce sales. But since we also talking about eCommerce SEO tips, is there a way that Videos and other visuals can help us boost our rankings?
Definitely. YouTube and Google search are partner companies, and Google is now giving preference to sites that include visuals such as Videos and infographics on their content. By uploading a video to YouTube,, optimizing it for SEO and then embedding that video on your website, you give Google the perception that your content is valuable.
These 3 eCommerce SEO tips can make a whole lot difference in how you approach your business, right from design, to sales, to marketing. Take time to think about how you get your images, videos, backlinks and more importantly, the user experience that you want your users to have. Then work towards achieving that. Ecommerce SEO doesn't have to be complicated, you just need to take care of the basics