Today, sending messages and letters of appreciation or sympathy is becoming more accessible. This is so, especially since reaching out to people living far from your home has been made easier with the advent of social media platforms like Facebook, Viber, and Instagram.
Unfortunately, easy doesn’t carry much weight and concern like a well-thought-out letter or handwritten note.
When it comes to fostering a more personal connection with your customers, friends, and relatives who have been there for you, you need something different. Something personable. Something that reminds them that they matter in your life.
The simplest way we can build personal relationships with the people who matter to us and our businesses is through personalized letters.
Think thank you notes or Customer Appreciation Letters. These letters carry a sentimental value, that will remind your customers that they are more than figures in your company.
The feeling of receiving a letter that is specifically written for you is quite satisfying.
Imagine sipping coffee in the morning while you open the stuff from your mailbox including bills, letters from a dearest friend, an idol you’ve been dying to see in person, and a personalized letter from the shops you have been following constantly purchasing items from.
These letters would make you feel loved and important. This as well applies the same feelings when you as a business owner, extend your appreciation and gratitude to your repeating clients.
“Your one-time customers are not the ones building your business but instead those who are dedicated, loyal, and committed. This will help your business to grow, maintain progress and succeed.”
Business Aspect
The only way we could possibly gain trust, dedication, and commitment from our customers is to serve, share, and connect in such a way that it shows we care. The best way to do so is to send personalized notes and letters.
Practicing writing thank you notes every week for your repeating clients will surely be one of the less expensive gifts that could greatly boost your business in no time as this builds a personal connection between you and your clients. And, to start off, consider the following things.
What things are necessary to prepare?
A list of your repeating customers
Make a list of whom you should be sending thank-you-notes mail. Have it in a spreadsheet for you to easily track the names of these people. It is important to have this list so that you will not forget one of them.
Basic information about your clients
The most important thing that you need to consider before you would be writing notes for your dedicated customers is to have their basic information. Without these, it is impossible to send them the letters suitable for them, especially on their special occasion or mood.
Materials you need
A letter would not be possible without stamps, template designs, and envelopes.
So, you could have this from your office or order some of these online. Although making your thank-you cards is more physically aesthetic, you can also send them online, provided that your customer goes online and are able to receive
How to craft the content of thank-you-cards for a business?
In writing personal thank-you-cards professionally, consider the differences of your recipients.
You may give at least two reasons why you appreciate him/her as your client. Never make your content common to all. Put an effort into thinking about the uniqueness of your recipient.
Here are short tips for you:
- Send the customer a gratitude card.
- When your customer is a fellow business owner, appreciate your collaboration with them according to the recent project you made possible together.
- Meaningful date greetings and well-wishes such as birthdays, anniversaries, holiday seasons, or even a sympathy card if your recipient experienced losing a family member or pet.
When is the right time to start writing thank-you notes?
Consider writing thank-you-cards every week. Make this a weekly habit where you can sip some coffee while contemplating the good things that your dedicated customers have helped in the growth of your business.
Allow yourself time to reflect on the friendship you were able to build with your repeat customers and start writing your appreciation letter. Find joy in writing your thank-you-cards for your customers. Most importantly, it is best to write your thank-you-cards weeks before this will be sent to the recipient.
Let the card speaks for itself
Although there are many other ways to show your clients a little love, you want to ensure that the card carries the entire messaging that you want to communicate.
This means that you need to be intentional in what you write in the note, making it as personal and relatable as possible.
Thank you cards have the power to build someone’s confidence, strengthen loyalty and bring feelings of belonging to the hearts of the customers. Ensure that yours do just that.
