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Update Old Content and Make More Sales

Working on your blog requires that you constantly update old content.

This is a strategy that has been proven to give your blog posts life, make you relevant, and help you rank in search.

And so you're constantly tweaking your best performing blog posts to add more value.

But what about your old pages?

Now, that's where the problem lies. When was the last time you updated the following pages:?

  • Your Service pages (freelancing, copywriting, blog management transcription, article writing)
  • Your Products pages: courses and eBook landing page.
  • Your About page
  • Your Category and author pages.

If you want to have a sustainable business, you need to SEO optimize service and product page, just as you would your blog posts.

This means,

✅ Interlinking: mention your service pages in your blog post with variation of anchor texts

✅ Creating blog posts that specifically promote your services and products. Companies do this, why shouldn't you?

For instance, if you have a training page, then you can create blog posts like:

  • Why you need a trainer (coach),
  • An actionable guide to getting the most from a mastermind program
  • What topics a content writing course should touch on etc.

You can also create case studies, list posts (Four courses to make you a better pencil artist) and make sure you feature your own.

With these posts, ensure that you do keyword research just as you would your other posts.

Your blog posts should always be useful regardless of the CTA

✅ Updating with new content, sections, screenshots, stats, testimonials

To keep blogging, you have to find a way to be profitable

For more tips, follow us on Facebook where we post exclusive content.

Mysson Victor

@Mysson

Freelance SEO content writer and copywriter who creates compelling content for SaaS, B2B, Online Business, and Digital Marketing clients.

@Mysson

Let's connect and start talking about how we can attract more traffic to your website with the right content that breathes authority.
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Mysson Victor
Mysson Victor
As an SEO freelance writer for hire, Mysson creates compelling content in online business, SaaS, and Digital Marketing niches for clients just like you. Hire Mysson for powerful business storytelling, crispy copy for service business or insightful articles that spark online conversations, attract links and boost conversions. Connect on LinkedIn @Mysson

Guestposting on PennyMatters has since been discontinued. Do not contact us on the same. For sponsored posts, see here

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