Pinterest can be pretty frustrating at times, especially when you don't know what you are doing on the platform. There are many people wanting to adopt Pinterest marketing, but they don't know what strategies are worth implementing and which ones are no longer as effective.
If you've had success using Pinterest to grow your business or generate tons of traffic to your blog, then you can start making money by offering your Pinterest management services to these individuals and help grow their businesses faster.
While there are several ways to make money on Pinterest, offering Pinterest management services is the quickest and the most profitable one of them.
What is Pinterest Management?
Pinterest management is when you help an individual or business create a presence on Pinterest and then manage it for them.
There are many different types of Pinterest managers, offering everything from Pinterest training to hands-on management services.
Who is a Pinterest Manager?
A Pinterest manager is experienced in Pinterest Marketing and knows how to implement different strategies for their clients to quickly get them the results they need.
The main thing that distinguishes “Pinterest managers” from others is the social media skills, expertise and mastery of Pinterest Marketing strategies.
A Pinterest manager is thus someone who has a firm grasp of the platform, how it works and what needs to be done to grow one's business via Pinterest.
Is Pinterest VA Similar to Pinterest Manager?
Not necessarily. Technically, there are three terms that are a bit confusing:
Pinterest VA: This is a virtual assistant who will assist you in managing or running your account, majorly executing the bare minimums. A Pinterest VA is guided and relies on the systems and guidelines you've put in place, for instance, sticking to the design template you have in place when creating new pins, finding images from a set stock site and scheduling pins within your content planner. When looking for a VA, you are not looking for someone who will come and wave the magic.
Pinterest Manager: A Pinterest manager is usually more experienced and does a bit more than just executing assigned tasks. They would be the ones actually strategizing, formulating plans to ensure Pinterest marketing success for clients, and then executing on those plans.
Pinterest strategist: A strategist takes it up a notch. They are the ones who will look at your entire brand and business and formulate Pinterest marketing strategies specific to your niche. Unlike Pinterest managers and VAs, they may not be involved in repetitive tasks such as creating pins for your feed or planning posts.
Instead, they would be the ones looking at high-level goals and how Pinterest can contribute to them, which might involve doing a bit of keyword research and analyzing data.
All three are similar in that they help with the same tasks; however, each has its own way of dealing with it:
Pinterest VAs are the ones executing tasks in a more broad, general manner.
Pinterest managers are the masters of Pinterest marketing, and they know how to make things happen. They will be the one who looks at your account, analyzes it and then come up with a plan specific for you.
On the other hand, Pinterest strategists are the ones who decide what exactly your goals and objectives are before looking at how Pinterest can be used to achieve them.
So, where do you fit in on this?
Pinterest managers are usually found as part of a VA firm or agency. They look to execute larger scale plans on behalf of their clients to increase sales.
So if you are one of those individuals who have been dreaming of expanding your business by offering Pinterest marketing strategies to clients but don't know how to go about it, then this would be the option for you.
On the other hand, if you are more tech-savvy or enjoy working with numbers and data analysis to formulate plans, you could opt to become a Pinterest strategist.
You would be the one who looks at your client's accounts and determines what they need to reach their goals.
What Does a Pinterest Manager Do?
As a Pinterest manager, you will be tasked with executing recommended strategies, creating post ideas, planning pins, schedule postings, analyzing data, and so much more.
Here's what a Pinterest manager might do on a daily basis:
- Generate new concepts and ideas for your Pinterest account that will help you achieve your goals.
- Analyze existing data to determine what is working, what isn't and what needs to be tweaked for the account to grow
- Engage with your followers by replying to comments and putting up new content to build the community
- Create and post new pins or try different design templates and do AB testing to see which ones the audience is responding to more.
- Watch your clients' accounts for gaps that need to be filled (i.e., upcoming events in their calendar that need to be promoted, posts that need to be made, etc.)
- Plan and execute growth hacks to drive traffic and followers. These range from joining group boards, creating new boards, and optimizing old boards to removing no longer relevant boards. (Ask first)
- Keep up with the latest trends and anticipate where your target audience will be spending their time to get in on the action early before it gets too crowded.
Best Pinterest Management Services to Offer Clients as a Pinterest VA
Now, let's have a look at some of the best Pinterest services that you can offer to your clients:
1) Pinterest Account Set Up
This is exactly what it sounds like. You help create and set up Pinterest accounts so that they will be optimized to boost engagement and discovery.
Things you will do include:
- Converting a personal account to a business account
- Claiming other social media accounts
- Claiming client's websites so that pins are associated with them and also unlock rich pins
- Creating 10-15 main boards and populating them with 5-10 repins that are highly relevant and useful.
- Creating a Pinterest welcome board to help introduce their business
- Planning and Creating Pin Boards That Will Boost Engagement and Discoverability
- Optimizing profile and boards for SEO
- Finding relevant group boards and request to join
2) Designing Pinnable Images
If you have an eye for great designs and can work design tools like Photoshop or Canva, then you can include this service in your Pinterest management packages.
You can also choose to offer this as a separate service on your website and charge per pin or template. For instance, you can charge $100 to create a Pinterest template that will be used in creating pin images, and then clients can customize themselves when publishing new posts.
Alternatively, they can hire you to customize it for a lower rate since you are starting from an already designed template. All you have to do is swap out text and images, something that shouldn't take you more than 10 minutes.
3) Pin Planning and Scheduling
This is a Pinterest service where you create and schedule pins for specific events. It could be for a client's upcoming birthday, Christmas sale, new blog posts, new product launch or members-only freebie day.
Things you will do as their Pinterest manager:
- Coming up with pin ideas
- Creating pin designs that are relevant to the event coming up
- Scheduling these posts on Tailwind
- Interacting with followers and encouraging them to participate using hashtags, repins and likes.
You also need to work with clients to create relevant blog posts for the said events and schedule them for pinning during the launch week.
4) Running Promoted Pins
Promoted Pins on Pinterest work similarly to Facebook Ads, where you can pay for higher visibility.
You get the chance to show up in front of people based on your targeting criteria.
Things you will do as their Pinterest manager:
- Creating a unique promotion that does not look like an ad
- Targeting the ideal audience based on objective criteria
- Setting up a budget and adding this to their media plan.
- Monitoring promoted pins performance and making necessary adjustments
Promoted pins can be used to drive traffic to blog posts, promote specific pins and boards or announce new products.
5) Creating a Pinterest Strategy
You will work with the client to create a Pinterest strategy that includes:
- Goals – What are you trying to accomplish?
- Objectives – How will you measure success?
- Action Steps – What does success look like to you?
- Key Performance Indicators – Metrics that show how the strategy is working.
Deadlines for action and responsibility for each step need to be included as well. This way, everybody understands their role, what is expected of them, and when they are supposed to do it.
6) Pinterest SEO and Keywords Research
As someone experienced with Pinterest marketing, you will help clients optimize their profiles for Pinterest SEO.
You will also be in charge of doing keyword research and finding the right terms for new pins, boards and idea pins ideas.
Keywords are important to rank a blog post or website high on Pinterest. You will do keyword research using Pinterest guided search tool and other keyword research tools like Ahrefs, create several boards based on the client's business and target audience, then start populating them with relevant images and pin descriptions that contain the target keywords.
Pin descriptions, pin titles, board titles and board descriptions are also the most important areas to SEO on Pinterest. They are all indexed by the Pinterest search engine and should include targeted keywords that will rank your pin or board high on the search engine results page.
7) Group boards and Tailwind tribes
Group Boards aren't as effective as they used to be, but they can still help your pins be seen by a wider audience. These are boards that have more than one collaborator. Collaborators can add their own pins to the board. For relevancy, join only group boards that are niche-specific and highly monitored. Like and comment as if they had a private board.
Similar to group boards are Tailwind tribes. These are a game-changing feature of Tailwind that lets you target your Pinterest efforts towards specific groups where people share the same interests. Once you join these tribes, find relevant pins and add them to the said tribe. Other members of the tribe will find your tribes and are more likely to pin if they are relevant and point to informative posts.
As a Pinterest Manager, you will help clients find high-quality group boards and tribes, request to join and start participating by adding your clients' pins and sharing others' pins as well.
You will help your clients decide on a blogging schedule and come up with ideas for blog posts that are more likely to do well on Pinterest as well.
After deciding on the topics, you will set deadlines and monitor weekly performance to ensure that they stay consistent.
When it comes to pinning images from a blog post, you will help them create Pinterest-friendly image sizes to make it easier for you and the readers to pin from the blog post.
Pinterest marketing is here to stay, so if you want to cash in on this growing industry and help businesses set up their Pinterest strategies, then being a Pinterest Virtual Assistant, manager, or strategist is where it's at.