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How to Choose a White Label SEO Reseller for Your Digital Agency Business


Our content is free. We sustain the blog through affiliate links. We earn a small commission when you purchase recommended products through our links, without any additional cost to you. Learn More

In today’s post, we discuss, in detail, How to Choose a White Label SEO Reseller for Your Digital Agency Business. Read on or pin this post for later.

Your business’s success will largely depend on the white label SEO reseller firm that you choose, as it affects the quality of work and service that will be rendered to your clients. If something goes wrong and it’s not resolved quickly, guess who takes the blow? That’s right! You are!

You, therefore, need to take enough time to study all the possible SEO resellers and compare them against different measures. This research may also include anonymously purchasing some of their SEO services in order to determine the quality of work and customer service.

Read on to find out what things you need to consider when comparing these SEO reseller services.

How to Choose the Best White Label SEO Reseller.

When choosing a white label SEO service to partner with, consider the following factors:

Company’s Credibility.

You want to work with a company that has a good reputation in the industry. In other words, the company needs to deliver quality work on time and always quick to address clients’ concerns.

While determining the credibility of a firm isn’t really easy, you can rely on reviews from reputable SEO bloggers in the industry as well as do your own due diligence. Companies that have been on the market for a few years have a track record that you can analyze to determine their work quality.

If a company has a portfolio of big-name clients in the industry with continued partnerships, then that may be a good indication that you’ll be in good hands.  You may also want to have a chat with their past clients. Most of them will be open to giving you honest feedback about the service they received from the firm.

SEO and Monitoring Tools

Reporting is a huge aspect of running any digital agency business. Your clients need to know that work is being done and that they are getting the value of their money while being able to attribute particular performance to the particular tasks and strategies implemented by your agency.

When shopping for an SEO reseller service, ensure that their SEO software can accomplish most SEO tasks such as white label reports, search performance, SEO audits, SEO analysis, etc. You also need white-labeled, visually appealing clients’ dashboards that help clients track tasks and performance on their own and place more orders without lifting a finger.

Customer Support

Back and forth communication between you and your clients is necessary to render the right services and meet your clients’ needs. Since this sort of technical support will be handled by the reseller, you need to ensure that you opt for one whose support is exceptional.

Quality support means two things: problem solving and prompt responses. Therefore, the firm needs to have on-time technical support that is well skilled and can tackle a range of technical issues that may arise in the cause of search optimization of their websites.

Though not a representative solution, you can get a rough knowledge of a firm’s support by anonymously placing your order and asking questions that your clients are most likely to. Pay attention to how long it takes to receive your first response when the issue is fully fixed. Their communications and messaging are also paramount as they can reflect negatively on your brand since Customer support is also white-labeled.

Location of the SEO Reseller Firm.

If you run an agency that provides local SEO services for small businesses in your country or area, then choosing a local provider is recommended. This is because the team is likely to be aware of the challenges your clients face and are more skilled in doing local SEO for your specific area.

Also, local search content requires people who actually live and understand the area, language, demographics, and other dynamics really well. You also get the added advantage of having your SEO provider in the same timezone as yours and your clients. This ensures that support is not delayed due to time differences.

Review Published Works

To determine the best white label SEO reseller firm for your business, make a list of your most suitable options and compare their works against each other. What you are looking here for is mainly content development. Ensure that the content that their content team is producing is exceptionally great for the target keywords and meets Google guidelines.

Thus avoid companies whose published works contain an array of:

  • Keywords stuffing
  • Grammatical errors
  • Thin content: lots of fluff and no substance


Starting an agency business is scary in itself, but choosing the wrong SEO provider will ultimately ruin any of your chances at having a shot in this business. By following the guidelines above, you can rest assured that the company you settle on will be a good fit for you.

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