One of the best Pinterest strategies is to do proper and extensive keyword research to find search queries that you can use in your profile bio, boards, and pin descriptions. Using the right keywords will help the algorithms better categorize and file your pins.
There are two ways to find keywords on Pinterest:
- Painstakingly scanning through Pinterest to find relevant queries that suit your account
- Using Pinterest keyword tools (An easier alternative)
As with all matters online tools, not all Pinterest research tools are created equal. In this short article, we will explore my favorite five.
Best Pinterest Keyword Tools for Dominating Search
1) SE Ranking (Best Semrush alternative)
- All-in-one SEO tool
- Best alternative to Ahrefs ($99/month) and Semrush ($119/month)
- Starting from $23/month
I recently discovered SE Ranking while exploring SEO tools, and liked it. It was love at first use. You enjoy features like:
- Keyword research,
- Competitor research,
- Keyword grouping,
- On-page SEO auditing,
- Social media analytics, etc.
To do keyword research, enter your general phrase in the Keyword Suggestion tool, and SE ranking will return dozens of relevant queries that you can further finetune.
Pick 5-10 keywords that are relevant to your blog post and natively weave them into your pin title, alt text, pin copy, and pin descriptions.
Try querying these keywords on Pinterest to see what pins come up, and ensure your content levels up.
One thing to note is that when doing keyword research for Pinterest, lean towards shorter keywords to appeal to a larger audience. This is the opposite of what you would do when doing keyword research for Google.
Ready to do keyword research for cheap?
2) Pin Inspector
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If you love Keyword tools like Ahrefs and Semrush, you will love this major alternative that's designed specifically for Pinterest.
Pin Inspector is a powerful, all-in-one Pinterest keyword tool that will help you discover some of the best-performing content (pins, boards, and users) on the platform, unwrap trending searches that you can target, and even see the best-performing ads on the platform.
Pin Inspector reveals some powerful but hidden Pinterest data that can help you make informed decisions when it comes to your Pinterest Keyword lists. For instance:
Pin Inspector Top Features
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3) Pinterest SEO Tools
Pinterest has native search filters that can help you do your keyword research manually and natively without relying on third-party tools.
Some of the features of Pinterest you can leverage for SEO keyword research include:
4) Keysearch Pinterest Tool
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Keysearch, another more affordable keyword tool has a built in tool for Pinterest keywords.
Though the results may not be accurate, you can still get lots of ideas of what search queries people are using on Pinterest to find ideas in your industry.
To use the Pinterest tool, make sure to select Pinterest Suggest after entering your query term on Keysearch.
Why Pinterest Keywords?
When it comes to Pinterest, using the right keywords is crucial as it helps your pins get distributed to the right audience, and show up for the right queries.
By using Pinterest Keyword Tools, you get to:
- Know exactly what your target customers are using to find ideas similar to yours
- Discover topics that your competitors are targeting
- Help you create an effective content strategy for your blog and your Pinterest account