Running your online business or a small business spans dozens of responsibilities every day. From soliciting new offers, on-boarding clients to delivering your services, finding time to engage on social media and grow your presence seems almost impossible.
At the end of the day, it becomes a bargain. A bargain between what’s important and what’s urgent. And every other time, most of the tasks that bags this bargain got nothing to do with your social media presence. The result of which being a social media profile that hasn’t been updated in months.
However, this should no longer be the case since you can outsource all of your social media needs to have more time to focus on the aspects of your business that directly affect the bottom line.
Why You Should Hire a Social Media Manager?
There are many ways that a social media manager can benefit your business, including:
Tap into years of experience.
A social media manager is experienced personnel who understands the ins and outs of the social media space. They spend their time analyzing trends and experimenting with different content types and industries. Needless to say, this experience can come in handy when promoting your business.
If you don’t know what you are doing, chances are the time and the resources you’re spending posting on social may be a waste. To ensure that this time is valuable, you can either spend months learning how the platform works and what content type is best suited for your ideal audience, or you can hire someone who actually does this for a living.
An experienced social media manager will know:
- The best social channel for your audience profile
- The best time to post on this channel.
- The best content type that resonates with your audience
- The best tone to adopt for your customer base, from professional, animated, casual etc.
- How many times you should post per day or per week
And the good thing is, these will be based on real-life data, as they have worked with clients just like you in your industry before.
Boost Your Brand Awareness
Your branding is a huge part of your business, whether you acknowledge it or not. Every day, your brand influences people’s decision to buy or not to buy into your business. Thus, having a great brand is a necessity if you want to continue growing.
Since branding goes beyond brand colors and logos to include brand positioning, brand messaging and brand voice, communicating online effectively is vital. Aimless messaging can’t cut it anymore. With a social media marketer managing your space, you can ensure that you are creating and sending the right branding messaging online.
Your social media manager will craft content in such a way that it adds to the kind of positioning you are looking to be known for. Brand positioning is how people view your business: caring, genuine, premium, different, pure etc. Every content that you release should be aimed at promoting and reinstating this positioning.
To boost your brand messaging, your social media manager can:
- Share customer testimonials, especially during your sales/offer periods
- Create content around social events such as Earth Day, Women’s Day etc.
- Promote your company culture
- Share behind the scenes of what goes on in your company.
Your social media profiles are the best places to refine your brand experience, so taking time to talk this through with your new hire is important. Supply them all the necessary documents about your company so that they can have better insights into what you do and what you stand for.
Better Leverage of Social Analytics
For someone who isn’t data-oriented, social analytics don’t make sense beyond the number of views, likes or comments. For a social media marketer, these numbers tell a story, either of a promising or a dwindling future for a brand.
Your SMM will track all of your social content and campaigns, analyze performance, and deliver actionable reports that are informed and have actionable data points and recommendations.
Without analytics, we wouldn’t know if our marketing efforts are working. With the help of your social manager, you’ll be able to explore the content types that your audience is responding to, the best times that get you greater social reach for your posts and the demographics about who’s engaging with your content.
These derivations can help you finetune your content strategy for optimal results.
Maintain Consistency with Batching and Scheduling
Being consistent on social media is essential to growth. By hiring someone dedicated to growing your social presence, you can be sure to fill your content calendar every month. Your social media manager will find, curate, or create all the content you need monthly and have them scheduled in your social media scheduler.
Taking two days off to create and schedule these contents every month may not be workable for busy solopreneurs, but when you have someone to do this for you, it’s quite a relief.
Also, since your manager understands this scope, they will be better positioned to know where to source images to use for your social media strategy. You want to ensure that every image you use is “Free to use for commercial purposes” and with “No Attribution Required.” If you take your own photos, even better.
By consistently posting on social media, you improve your brand awareness, attract more followers, and drive sales, thus boosting the growth of your business.
Create and Execute a Workable Social Media Strategy
Save time without doing less
Social media management is a lot of work. A skilled social media manager can help you accomplish lots of these tasks, for instance:
- Source images for your posts
- Find inspirations for your content
- Research monthly social calendars
- Create social media posts.
- Scheduling posts
- Responding to social messages
- Engaging with your followers
- Replying to comment inquiries
- Tracking metrics
- Staying up to date with changes in algorithms, new features etc.
At the end of the day, the cost of hiring a social media manager will never come anywhere close to the cost of doing this yourself or even hiring a full-time in-house employee.