Being the CEO of a company is an important role not just as a leader but as a symbol of your company. Not only was it your hard work and mental fortitude that brought this company to being, but it is your voice and vision that will take it where it needs to go.
In this modern world where trust and reputation are everything to a company, it has never been more important to establish yourself as the figurehead of the company you represent. Thus CEO reputation management is very crucial.
The social media world makes and breaks CEOs like so many pie crusts. There is absolutely no control over which direction public opinion here will take and the only thing to do is be prepared and smart.
According to Cormac Reynolds of internet reputation management business VelSEOity, one way to go about preserving the vital reputation of the brand you represent and yourself is to know what to do when a situation arises. This will allow you to stick to code that will allow you to make the most of all publicity good and bad.
So, how do you start your CEO reputation management process - these tips are here to help:
5 Tips for Improved CEO Reputation Management
1 - Assess the CEO’s reputational premium.
The days when the CEO could hide in a lofty office and conduct their business behind a curtain or privacy are gone. The fashion of the modern CEO is to be an inspirational shaker and a motivational figure within their industry.
The best way to get this done is to find out what they actually do well and find ways to portray this as opposed to tucking them away. IT is essential to make your CEO an asset to your brand rep, not a liability.
2 - Bolster CEO reputation among your own employees.
The reputation that your CEO will have will begin close to home at the operational levels. The CEO must take active measures to show their team that no one is above anyone else and all have roles essential to progress.
By improving the reputation they have at this level, you will soon build a powerful resource of support from within that will hold strong as your company expands.
3 - Bulk up on media training.
Not every CEO will have to be out there in the spotlight actively dealing in the public’s eye. But, having a CEO who is at least comfortable and confident in such a position will make a better impression with their audience.
The very best CEOs will know how to communicate their thoughts and experience to their customers and this provides something of value for your audience.
4 - Carefully evaluate the CEO's stance on public policy.
As important as it is for your CEO to display their flair and personality in the public eye, it is equally important for them to have a close connection with their internal publicity team.
The opinions and comments the CEO has on company policies or other hot topics can reflect badly if not aligned to company goals or the opinions of the investors.
5 - Be an industry advocate
If you were to examine the roles of the most successful CEOs in operations today you will find that they are the thinkers, authorities, and advocates of their industries.
This type of CEO becomes an instant inspiration to their audience throughout the social media world. Here there are so many ways that a CEO can advocate some aspect of their industry and it doesn’t always have to be the technological aspects.
Find what the CEO can advocate successfully and you will improve there and attain global fame for their brand.
All of these tips will help with your CEO reputation management and also bolster your business.