147 Captivating Digital Marketing Quotes for Digital Inspiration

Whoever told you that digital marketers don’t need digital marketing quotes to stay motivated, probably lied. Because we do!

Digital marketing quotes are the perfect way to get your audience excited about your brand!

What's the best piece of advice in digital marketing you've ever been given?

It could be something as simple as 

  • Don't worry—it's just a numbers game.
  • You can't do it alone.
  • You'll never know what works until you give it a shot.

Whatever the case, we think the right quote at the right time is sometimes all we need to get all charged up and excited again.

Types of Digital Marketing Quotes

In this extensive list, you will find:

  • Social Media Quotes
  • Branding Quotes
  • Email Marketing Quotes
  • Sales Quotes
  • Affiliate Marketing Quotes
  • Audience Engagement Quotes
  • Storytelling Marketing Quotes
  • Content Marketing Quotes
  • Advertising Quotes, etc.

Digital Marketing Quotes List

We've gathered some of the most inspiring and motivating digital marketing quotes for you:

1) It's hard to target a message to a generic 35-year-old middle-class working mother of two. It's much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework.

— Elizabeth Gardner

2) The best marketing doesn’t feel like marketing.

– Tom Fishburne

3) In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.

– Rand Fishkin

4) Behind every piece of bad content is an executive who asked for it.

— Michael Brenner

5) Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem.

– Laura Fitton

6) Content is king, but distribution is queen. And she wears the pants.

— Jonathan Perelman

7) The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’

— Jamie Turner

8) You cannot buy engagement. You have to build engagement.

— Tara-Nicholle Nelson

9) Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.

— David Beebe

10) Marketing is not something you do, it's something you are.

— Seth Godin

11) The paradox is the more info you give away, the more people will buy what you have to give.

— Brian Clark

12) When people ask me what’s the ROI of Social, I ask them… what’s the ROI of Trust, and what’s the ROI of Loyalty. The answer, when used to build relationships the results will be… longer lifetime value of a customer, larger average order value, and increased frequency of purchase. All are measurable and all lead to increased sales and profits. 

— Ted Rubin

13) These days, people want to learn before they buy, be educated instead of pitched.

— Brian Clark

14) The best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy.

— Rand Fishkin

15) By listening, marketing will re-learn how to talk

— Doc Searls & David Weinberger

16) Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.

— Neil Patel

17) You can’t shrink your way to greatness

18) There are three objectives for content marketing: reach, engagement, and conversion. Define key metrics for each.

— Michael Brenner

19) One of the advantages of moving quickly is if you do something wrong you can change it.

— Marc Andreessen

20) You can’t shortcut relationships.

— Scott Stratten

21) We must move from numbers keeping score to numbers that drive better actions.

— David Walmsley

22) ‘Build it, and they will come,’ only works in the movies. Social media is a ‘build it, nurture it, engage them, and they may come and stay.’

— Seth Godin

23) Less is more. Keeping it simple takes time and effort.

Jeff Bullas

24) Before you create any more ‘great content,’ figure out how you are going to market it first.

— Joe Pulizzi & Newt Barrett

25) People ignore design that ignores people.

— Frank Chimero

26) A marketing person should always ask one key question when beginning to develop a social media strategy: How much chaos can this organization handle?

— Gary Stein

27) Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart, and soul of the people who run all levels of the business to show.

— Gary Vaynerchuk

28) Advertising brings in the customers, but it is your job to keep them buying from you.

— Chet Holmes.

29) At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey — appealing to our wants, needs, and desires — while at the same time telling us about a product or service.

— Melinda Partin

30) Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.

— Philip Kotler

31) When you are writing keep asking yourself “so what” until you are sure what is in it for the customer.

— Ann Handley.

32) Inspiration is the most important part of our digital strategy.

— Paul Young

33) Quit counting fans, followers, and blog subscribers like bottle caps. Think instead about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.

— Amber Naslund

34) Tell a story. Make it true. Make it compelling. And make it relevant.

— Rand Fishkin

35) Our job is not to create content. Our job is to change the world of the people who consume it.

— Andrea Fryrear

36) Personalization — it is not about first/last name. It’s about relevant content.

— Dan Jak

37) A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.

— Ramsay Leimenstoll

38) The Internet is becoming the town square for the global village of tomorrow.

— Bill Gates

39) I want to do business with a company that treats emailing me as a privilege, not a transaction.

— Andrea Mignolo

40) In the time it took you to read this sentence 20m emails have been sent.

— John Watton

41) Your goal should be to own quality time in your customer’s inbox.

— Drew Davis

42) Clients don’t care about the labor pains; they want to see the baby.

— Tim Williams

43) In advertising, not to be different is virtually suicidal.

— Bill Bernbach

44) Creating marketing that works should not be rocket science.

— Allen Gannett

45) One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.

— Ellen Gomes

46) A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.

— Scott Cook

47) Our job as marketers is to understand how the customer wants to buy and help them do so.

— Bryan Eisenberg

48) Think about what the user is going to type.

— Matt Cutts

49) Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.

— Erin Bury

50) Without a strategy, content is just stuff, and the world has enough stuff.

— Arjun Basu

51) If you want people to choose you over other brands, then you have to make them feel like they're choosing you.

52) Blog with passion. Passion spreads.

— Scott Stratten

53) The modern marketer is an experimenter, a lover of data, a content creator, and a justifier of ROI.

— Kim Walsh

54) Make the customer the hero of your story.

— Ann Handley

55) People don’t buy what you do, they buy why you do it.

— Simon Sinek

56) If content is king, then conversion is queen.

— John Munsell

57) Content is not king, but a president elected by the votes of those whom it aims to rule.

— Raheel Farooq

58) It doesn’t matter how much ‘real’ (objective) value you have baked into your product if your customers don’t perceive that value.

— Dharmesh Shah

59) A website is like a window. It's the first thing you see, but it's not where your business is.

60) Content Marketing is no longer a numbers game. It’s a game of relevance.

— Jason Miller

61) Good marketing makes the company look smart. Great marketing makes the customer feel smart.

— Joe Chernov

62) We are all about telling stories, about creating a connection between us and our users. We want to know who you are, what you want, and how you feel about the world around you.

63) It’s hard to find things that won’t sell online.

— Jeff Bezos

64) Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.

— Amrita Sahasrabudhe.

65) In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.

— Doug Warner

66) Marketers need to build digital relationships and reputation before closing a sale.

— Chris Brogan

67) Marketing is no longer about the stuff that you make, but about the stories that you tell.

— Seth Godin

68) Without facts and principles, data is useless.

— Bob Hoffman

69) People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.

— Brian Halligan

70) What people want is the extra, the emotional bonus they get when they buy something they love.

— Seth Godin

71) Content marketing is a commitment, not a campaign.

— Jon Buscall

72) If you don’t understand people, you don’t understand business.

— Simon Sinek

73) The way content is evolving is that brands can now tell narratives that can expand in many, many different ways because the technology is there to help them do it.

— Karin Timpone

74) Stop publishing things just because you always have.

— Lymari Morales

75) Your top-of-the-funnel content must be intellectually divorced from your product but emotionally wed to it.

— Joe Chernov

76) Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.

— David Meerman Scott

77) Measurement is like laundry. It piles up the longer you wait to do it.

— Amber Naslund

78) SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.

— Duane Forrester

79) The consumer is not a moron; she is your wife.

— David Ogilvy

80) We’re all learning here; the best listeners will end up the smartest

. — Charlene Li & Josh Bernoff

81) It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.

— Jeff Eisenberg.

82) Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.

— Lori Taylor

83) Behind every tweet, share and purchase, there is a person. Care more about the person and less about the share.

— Shafqat Islam

84) New marketing is about relationships, not the medium.

— Ben Grossman

85) Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?

— Ann Handley

86) Either write something worth reading or do something worth writing about.

— Benjamin Franklin

87) Google only loves you when everyone else loves you first.

— Wendy Piersall

88) Maybe stories are just data with a soul.

— Brené Brown

89) Companies that speak in the language of the pitch are no longer speaking to anyone.

— The Cluetrain Manifesto

90) The objective is not to ‘make your links appear natural; the objective is that your links are natural.

— Matt Cutts

91) Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling.

— Demian Farnworth

92) Content is fire; social media is gasoline.

— Jay Baer

93) The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.

— Steve Jobs

94) Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.

— John Battelle

95) We need to stop interrupting what people are interested in and be what people are interested in.

— Craig Davis

96) You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience.

— Seth Godin

97) Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small.

— Tim Ferriss

98) So let me get this straight, you tell your clients to blog every day but you don’t?

— Paul Rosenberg

99) Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don't catch up, we’re in trouble.

— Ian Schafer

100) If you’re a good marketing person, you have to be a little crazy.

— Jim Metcalf

101) SEO is not something you do anymore, it’s what happens when you do everything else right

— Chad Pollitt

102) Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.

— Rick Levine

103) ‘I love being marketed to,’ said no one, ever.

— Jess3

104) A comedian can’t stand in front of an audience and tell them he’s funny. He has to tell the joke and let them decide.

— Doug Brown

105) Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.

— Sam Balter

106) If you can’t measure it, you can’t manage it.

— Peter Drucker

107) To continue winning the internet marketing game, your content has to be more than just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.

— Michelle Stinson Ross

108) Each of us has some kind of powerful story. Tell it.

— Leo Babauta

109) When it comes to Public Relations, formulating and implementing digital communications and social media strategies are key for the benefit of branding and marketing

. ― Germany Kent

110) If you build it, you may still need Google AdWords.

— Jennifer Mesenbrink

111) When it comes to curating content online, make sure you are strategic in your storytelling so that your messages add to the space and not just cloud the feed.

― Germany Kent

112) Smart brands don't just ride trend shifts. They start them.

— Ann Handley

113) Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.

— Corey Eridon

114) If you don’t make mistakes, you aren’t really trying.

— Coleman Hawkins

115) The success of social media design is built on your ability to create a highly engaged community focused on the co-creation of your brand

— Unknown

116) You can never go wrong by investing in communities and the human beings within them.

— Pam Moore

117) Data beats opinions

— Unknown

118) We’re still in the process of picking ourselves up off the floor after witnessing firsthand the fact that an 18-year-old Youtuber can deliver us three times the traffic in a couple of days that some excellent traditional media coverage had over five months.

— Michael Fox

119) Competition commoditizes competency.

— Jay Baer

120) Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.

— David Ogilvy

121) You don’t have to master every new tool right away, but an understanding of what it does, who it’s for, and how it works goes a long way in helping you understand how it might fit alongside what is already working for you. Going all-in on the latest social media platform won’t be a wise use of time, effort, or money for the majority of charities.

― Brock Warner CFRE

122) Branding is about signals — the signals people use to determine what you stand for as a brand. Signals create associations.

— Allen P. Adamson

123) The creative process is fueled by divergent thinking — a breaking away from familiar or established ways of seeing and doing.

— The Innovator’s Toolkit, Harvard Business Essentials

124) Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

— Steuart Henderson Britt

125) You have to start with the basic premise that you need to know what your competition is doing.

— Guy Kawasaki

126) Power doesn’t come from content, power comes from the content that moves.

— Mark Schaefer

127) The future of retail is the integration of Internet and digital services with the retail network.

— Charles Dunstone

128) Master the topic, the message, and the delivery.

— Steve Jobs

129) If you want business growth, you are going to offer the right product to the right customer

― Pooja Agnihotri

130) No product irrespective of how great it is can sell itself without being discovered with the power of marketing.

― Pooja Agnihotri

131) Think about changing the mantra from always be closing, to always be helping.

— Jonathan Lister

132) The future of SEO is here: understanding and marketing to specific and defined audiences through search engines.

— Adam Audette

133) As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most.

— Jeanette McMurtry

134) Twitter is a great place to tell the world what you’re thinking before you’ve had a chance to think about it.

— Chris Pirillo

135) If you can’t explain it to a 6-year-old, you don’t know it yourself.

— Albert Einstein

136) How do we get found in search engines? How do we get people to talk about us on social? We better be interesting and helpful, and we better do that on a consistent basis.

— Joe Pulizzi

137) If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.

— Jay Baer

138) I realize everybody is telling you social media is a unicorn, but maybe it’s just a horse?

— Jay Baer

139) If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.

— Mark Cuban

140) Your brand is a story unfolding across all customer touchpoints.

— Jonah Sachs

141) How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?

— Seth Godin

142) There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success but with time, energy, and determination you can get there.

— Darren Rowse

143) A year from now, you'll wish you had started today.

— Karen Lamb

144) Inbound marketing and account-based marketing are like a taco and a burrito. They have the same ingredients, they're just shaped differently.

— Joe Chernov

145) Sometimes reality is too complex. Stories give it form.

— Jean Luc Godar

146) Be where the world is going

— Beth Comstock

147) Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context, and connection.

— Beth Comstock

Other Business and Marketing Quotes You May Like

Conclusion

I hope that this ultimate list of digital marketing quotes has shifted the way you view marketing in general, as a tool to converse and engage with your customers so as to better tailor their digital experience on your website and your brand’s online presence.

Mysson
Mysson
As an SEO freelance writer for hire, Mysson creates compelling content in online business, SaaS, and Digital Marketing niches for clients just like you. Hire Mysson for powerful business storytelling, crispy copy for service business or insightful articles that spark online conversations, attract links and boost conversions. Connect on LinkedIn @Mysson
Mysson
Mysson
As an SEO freelance writer for hire, Mysson creates compelling content in online business, SaaS, and Digital Marketing niches for clients just like you. Hire Mysson for powerful business storytelling, crispy copy for service business or insightful articles that spark online conversations, attract links and boost conversions. Connect on LinkedIn @Mysson

Guestposting on The PennyMatters has since been discontinued. Do not contact us on the same. For sponsored posts, see here

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