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147 Captivating Digital Marketing Quotes for Digital Inspiration


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Whoever told you that digital marketers don’t need digital marketing quotes to stay motivated, probably lied. Because we do!

Digital marketing quotes are the perfect way to get your audience excited about your brand!

What's the best piece of advice in digital marketing you've ever been given?

It could be something as simple as 

  • Don't worry—it's just a numbers game.
  • You can't do it alone.
  • You'll never know what works until you give it a shot.

Whatever the case, we think the right quote at the right time is sometimes all we need to get all charged up and excited again.

Types of Digital Marketing Quotes

In this extensive list, you will find:

  • Social Media Quotes
  • Branding Quotes
  • Email Marketing Quotes
  • Sales Quotes
  • Affiliate Marketing Quotes
  • Audience Engagement Quotes
  • Storytelling Marketing Quotes
  • Content Marketing Quotes
  • Advertising Quotes, etc.

Digital Marketing Quotes List

We've gathered some of the most inspiring and motivating digital marketing quotes for you:

1) It's hard to target a message to a generic 35-year-old middle-class working mother of two. It's much easier to target a message to Jennifer, who has two children under four, works as a paralegal, and is always looking for quick but healthy dinners and ways to spend more time with her kids and less time on housework. — Elizabeth Gardner
2) The best marketing doesn’t feel like marketing. – Tom Fishburne
3) In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.– Rand Fishkin
4) Behind every piece of bad content is an executive who asked for it. — Michael Brenner
5) Focus on the core problem your business solves and put out lots of content and enthusiasm and ideas about how to solve that problem. – Laura Fitton
6) Content is king, but distribution is queen. And she wears the pants. — Jonathan Perelman
7) The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’ — Jamie Turner
8) You cannot buy engagement. You have to build engagement. — Tara-Nicholle Nelson
9) Content marketing is like a first date. If you only talk about yourself, there won’t be a second one. — David Beebe
10) Marketing is not something you do, it's something you are. — Seth Godin
11) The paradox is the more info you give away, the more people will buy what you have to give. — Brian Clark
12) When people ask me what’s the ROI of Social, I ask them… what’s the ROI of Trust, and what’s the ROI of Loyalty. The answer, when used to build relationships the results will be… longer lifetime value of a customer, larger average order value, and increased frequency of purchase. All are measurable and all lead to increased sales and profits.  — Ted Rubin
13) These days, people want to learn before they buy, be educated instead of pitched. — Brian Clark
14) The best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy. — Rand Fishkin
15) By listening, marketing will re-learn how to talk — Doc Searls & David Weinberger
16) Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks. — Neil Patel
17) You can’t shrink your way to greatness
18) There are three objectives for content marketing: reach, engagement, and conversion. Define key metrics for each. — Michael Brenner
19) One of the advantages of moving quickly is if you do something wrong you can change it. — Marc Andreessen
20) You can’t shortcut relationships. — Scott Stratten
21) We must move from numbers keeping score to numbers that drive better actions.  — David Walmsley
22) ‘Build it, and they will come,’ only works in the movies. Social media is a ‘build it, nurture it, engage them, and they may come and stay.’ —  Seth Godin
23) Less is more. Keeping it simple takes time and effort. — Jeff Bullas
24) Before you create any more ‘great content,’ figure out how you are going to market it first. — Joe Pulizzi & Newt Barrett
25) People ignore design that ignores people. — Frank Chimero
26) A marketing person should always ask one key question when beginning to develop a social media strategy: How much chaos can this organization handle? —  Gary Stein
27) Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart, and soul of the people who run all levels of the business to show. — Gary Vaynerchuk
28) Advertising brings in the customers, but it is your job to keep them buying from you. — Chet Holmes.
29) At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey — appealing to our wants, needs, and desires — while at the same time telling us about a product or service. — Melinda Partin
30) Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. — Philip Kotler
31) When you are writing keep asking yourself “so what” until you are sure what is in it for the customer. — Ann Handley.
32) Inspiration is the most important part of our digital strategy. —  Paul Young
33) Quit counting fans, followers, and blog subscribers like bottle caps. Think instead about what you’re hoping to achieve with and through the community that actually cares about what you’re doing. — Amber Naslund
34) Tell a story. Make it true. Make it compelling. And make it relevant. — Rand Fishkin
35) Our job is not to create content. Our job is to change the world of the people who consume it. — Andrea Fryrear
36) Personalization — it is not about first/last name. It’s about relevant content. — Dan Jak
37) A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed. — Ramsay Leimenstoll
38) The Internet is becoming the town square for the global village of tomorrow. — Bill Gates
39) I want to do business with a company that treats emailing me as a privilege, not a transaction. — Andrea Mignolo
40) In the time it took you to read this sentence 20m emails have been sent. — John Watton
41) Your goal should be to own quality time in your customer’s inbox. – Drew Davis
42) Clients don’t care about the labor pains; they want to see the baby. — Tim Williams
43) In advertising, not to be different is virtually suicidal. — Bill Bernbach
44) Creating marketing that works should not be rocket science. — Allen Gannett
45) One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content. — Ellen Gomes
46) A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is. — Scott Cook
47) Our job as marketers is to understand how the customer wants to buy and help them do so. — Bryan Eisenberg
48) Think about what the user is going to type. — Matt Cutts
49) Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it. — Erin Bury
50) Without a strategy, content is just stuff, and the world has enough stuff. — Arjun Basu
51) If you want people to choose you over other brands, then you have to make them feel like they're choosing you.
52) Blog with passion. Passion spreads. — Scott Stratten
53) The modern marketer is an experimenter, a lover of data, a content creator, and a justifier of ROI. —  Kim Walsh
54) Make the customer the hero of your story. — Ann Handley
55) People don’t buy what you do, they buy why you do it. — Simon Sinek
56) If content is king, then conversion is queen. — John Munsell
57) Content is not king, but a president elected by the votes of those whom it aims to rule. — Raheel Farooq
58) It doesn’t matter how much ‘real’ (objective) value you have baked into your product if your customers don’t perceive that value. — Dharmesh Shah
59) A website is like a window. It's the first thing you see, but it's not where your business is.
60) Content Marketing is no longer a numbers game. It’s a game of relevance. — Jason Miller
61) Good marketing makes the company look smart. Great marketing makes the customer feel smart. — Joe Chernov
62) We are all about telling stories, about creating a connection between us and our users. We want to know who you are, what you want, and how you feel about the world around you.
63) It’s hard to find things that won’t sell online. — Jeff Bezos
64) Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again. — Amrita Sahasrabudhe.
65) In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away. — Doug Warner
66) Marketers need to build digital relationships and reputation before closing a sale. — Chris Brogan
67) Marketing is no longer about the stuff that you make, but about the stories that you tell. — Seth Godin
68) Without facts and principles, data is useless. — Bob Hoffman
69) People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction. — Brian Halligan
70) What people want is the extra, the emotional bonus they get when they buy something they love. — Seth Godin
71) Content marketing is a commitment, not a campaign. — Jon Buscall
72) If you don’t understand people, you don’t understand business.– Simon Sinek
73) The way content is evolving is that brands can now tell narratives that can expand in many, many different ways because the technology is there to help them do it. — Karin Timpone
74) Stop publishing things just because you always have. — Lymari Morales
75) Your top-of-the-funnel content must be intellectually divorced from your product but emotionally wed to it. — Joe Chernov
76) Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it. — David Meerman Scott
77) Measurement is like laundry. It piles up the longer you wait to do it. — Amber Naslund
78) SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked. — Duane Forrester
79) The consumer is not a moron; she is your wife.  — David Ogilvy
80) We’re all learning here; the best listeners will end up the smartest. —  Charlene Li & Josh Bernoff
81) It’s much easier to double your business by doubling your conversion rate than by doubling your traffic. — Jeff Eisenberg.
82) Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity. — Lori Taylor
83) Behind every tweet, share and purchase, there is a person. Care more about the person and less about the share. — Shafqat Islam
84) New marketing is about relationships, not the medium. –  Ben Grossman
85) Does your content lead readers on a journey, or does it merely stuff them as leads into a pipeline? — Ann Handley
86) Either write something worth reading or do something worth writing about. — Benjamin Franklin
87) Google only loves you when everyone else loves you first. — Wendy Piersall
88) Maybe stories are just data with a soul. — Brené Brown
89) Companies that speak in the language of the pitch are no longer speaking to anyone. — The Cluetrain Manifesto
90) The objective is not to ‘make your links appear natural; the objective is that your links are natural. — Matt Cutts
91) Here’s everything you need to know about creating killer content in 3 simple words: Clear. Concise. Compelling. — Demian Farnworth
92) Content is fire; social media is gasoline. — Jay Baer
93) The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come. — Steve Jobs
94) Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads. — John Battelle
95) We need to stop interrupting what people are interested in and be what people are interested in. — Craig Davis
96) You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience. — Seth Godin
97) Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small. — Tim Ferriss
98) So let me get this straight, you tell your clients to blog every day but you don’t? — Paul Rosenberg
99) Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don't catch up, we’re in trouble. — Ian Schafer
100) If you’re a good marketing person, you have to be a little crazy. — Jim Metcalf
101) SEO is not something you do anymore, it’s what happens when you do everything else right — Chad Pollitt
102) Authenticity, honesty, and personal voice underlie much of what’s successful on the Web. — Rick Levine
103) I love being marketed to’. Said no one, ever. — Jess3
104) A comedian can’t stand in front of an audience and tell them he’s funny. He has to tell the joke and let them decide. — Doug Brown
105) Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways. — Sam Balter
106) If you can’t measure it, you can’t manage it. — Peter Drucker
107) To continue winning the internet marketing game, your content has to be more than just brilliant, it has to give the people consuming that content the ability to become a better version of themselves. – Michelle Stinson Ross
108) Each of us has some kind of powerful story. Tell it. —  Leo Babauta
109) When it comes to Public Relations, formulating and implementing digital communications and social media strategies are key for the benefit of branding and marketing. ― Germany Kent
110) If you build it, you may still need Google AdWords.— Jennifer Mesenbrink
111) When it comes to curating content online, make sure you are strategic in your storytelling so that your messages add to the space and not just cloud the feed. ― Germany Kent
112) Smart brands don't just ride trend shifts. They start them. — Ann Handley
113) Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you. — Corey Eridon
114) If you don’t make mistakes, you aren’t really trying.– Coleman Hawkins
115) The success of social media design is built on your ability to create a highly engaged community focused on the co-creation of your brand – Unknown
116) You can never go wrong by investing in communities and the human beings within them. — Pam Moore
117) Data beats opinions — Unknown
118) We’re still in the process of picking ourselves up off the floor after witnessing firsthand the fact that an 18-year-old Youtuber can deliver us three times the traffic in a couple of days that some excellent traditional media coverage had over five months. — Michael Fox
119) Competition commoditizes competency. — Jay Baer
120) Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client. — David Ogilvy
121) You don’t have to master every new tool right away, but an understanding of what it does, who it’s for, and how it works goes a long way in helping you understand how it might fit alongside what is already working for you. Going all-in on the latest social media platform won’t be a wise use of time, effort, or money for the majority of charities. ― Brock Warner CFRE
122) Branding is about signals — the signals people use to determine what you stand for as a brand. Signals create associations. — Allen P. Adamson
123) The creative process is fueled by divergent thinking — a breaking away from familiar or established ways of seeing and doing. — The Innovator’s Toolkit, Harvard Business Essentials
124) Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. — Steuart Henderson Britt
125) You have to start with the basic premise that you need to know what your competition is doing. —  Guy Kawasaki
126) Power doesn’t come from content, power comes from the content that moves. — Mark Schaefer
127) The future of retail is the integration of Internet and digital services with the retail network. — Charles Dunstone
128) Master the topic, the message, and the delivery. — Steve Jobs
129) If you want business growth, you are going to offer the right product to the right customer ― Pooja Agnihotri
130) No product irrespective of how great it is can sell itself without being discovered with the power of marketing.― Pooja Agnihotri
131) Think about changing the mantra from always be closing, to always be helping. — Jonathan Lister
132) The future of SEO is here: understanding and marketing to specific and defined audiences through search engines. — Adam Audette
133) As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most. — Jeanette McMurtry
134) Twitter is a great place to tell the world what you’re thinking before you’ve had a chance to think about it.  — Chris Pirillo
135) If you can’t explain it to a 6-year-old, you don’t know it yourself. — Albert Einstein
136) How do we get found in search engines? How do we get people to talk about us on social? We better be interesting and helpful, and we better do that on a consistent basis. — Joe Pulizzi
137) If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger. — Jay Baer
138) I realize everybody is telling you social media is a unicorn, but maybe it’s just a horse?  — Jay Baer
139) If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place. — Mark Cuban
140) Your brand is a story unfolding across all customer touchpoints. — Jonah Sachs
141) How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable? — Seth Godin
142) There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success but with time, energy, and determination you can get there. — Darren Rowse
143) A year from now, you'll wish you had started today.— Karen Lamb
144) Inbound marketing and account-based marketing are like a taco and a burrito. They have the same ingredients, they're just shaped differently. — Joe Chernov
145) Sometimes reality is too complex. Stories give it form. — Jean Luc Godar
146) Be where the world is going — Beth Comstock
147) Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context, and connection. — Beth Comstock

Other Business and Marketing Quotes You May Like


I hope that this ultimate list of digital marketing quotes has shifted the way you view marketing in general, as a tool to converse and engage with your customers so as to better tailor their digital experience on your website and your brand’s online presence.

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