Fashion blogging ( clothes, fashion accessories, and shoes ) is a popular niche that many bloggers have tried.
Blogging about clothes and fashion trends has proved to be fruitful for those who are passionate about the industry. It is also one of the simplest niches you can choose if you are a beginner blogger or don't wanna push yourself too hard.
The main challenge you will face as a fashion blogger is keeping up with the trend. This means you need to be very proactive about researching new trends and products in the industry.
Also, make sure to include advice on how people should wear these clothes since people are always interested in knowing if they match well or not
If your niche is shoes and accessories, then you can be specific about the type of shoe or accessory that interests you.
What's a fashion niche?
A fashion niche is a specialized segment within the broader fashion industry that caters to a specific audience or focuses on a particular style, trend, or product.
By narrowing down the focus, brands, and bloggers in a fashion niche can establish themselves as experts in that particular area, making it easier to attract a dedicated and engaged audience.
Fashion blogs often focus on clothing trends in different cities around the world. These blogs can also include other fashion-related topics such as beauty products or accessories that go along with the theme of the blog.
Fashion niche ideas of 2024
To make it easier for you to skimp through, I have categorized all the following fashion blog niches into several categories:
- Budget and luxury fashion niches
- Ethnic, regional, and handmade fashion
- Designer, special occasion, and themed fashion blogs
- Demographics and lifestyle
- Fashion education and industry insights
- Fashion accessories and specific fashion products
- Personal styling fashion blogs, etc.
Budget-friendly and luxury options
1) Amazon fashion finds
Amazon isn’t just for gadgets and home goods; it's a treasure trove for fashion finds.
Your blog could specialize in scouring Amazon for the best fashion deals, from everyday essentials to statement pieces.
Product reviews and how-to guides on navigating Amazon’s vast fashion section would be invaluable here.
Check out Amazon's Fashion section to see the variety they offer.
2) Budget /affordable fashion
Who says you need to break the bank to look good? This niche is perfect for those looking to stay fashionable on a budget.
You can review affordable brands, offer tips on thrifting, or even guide your readers on how to get the designer look for less.
Budget Fashionista is a great example of a blog that masters the art of affordable style.
3) Luxury for less
There's a thrill in scoring luxury items without the luxury price tag. Your blog can guide readers on where to find discounted designer items, whether it’s pre-loved, from an outlet, or during a flash sale.
You can also explore the world of high-quality dupes that offer a similar aesthetic for less.
Websites like The RealReal offer authenticated luxury items at a fraction of the retail price.
Styles and trends
Born out of skate and hip-hop culture, streetwear has grown to include a range of styles and brands.
From sneakers to graphic tees, the streetwear niche offers endless content possibilities.
5) Luxury designs
The world of opulence is quite apparent in the fashion industry. Here, you'll discuss the crème de la crème of fashion.
From haute couture runway shows to the history of luxury fashion houses like Chanel or Louis Vuitton, your content can vary widely.
Providing behind-the-scenes access or decoding the latest Met Gala outfits can make your blog a go-to source for luxury fashion enthusiasts.
Websites like Vogue often feature this sort of premium content.
6) Sustainable fashion
Eco-conscious fashion is on the rise. And for good reason.
As the industry grapples with its environmental impact, sustainable fashion offers an alternative.
If you go this route, you could review eco-friendly brands, write about sustainable materials like bamboo or hemp, or discuss the ethical practices behind slow fashion.
Some great sustainable fashion bloggers to emulate:
Some great topics to explore include Selling second-hand clothes ethically, and sustainable fashion brands, who is a conscious fashion consumer? best online marketplaces for slow fashion, how to care for your shoes, circular fashion brands, etc.
7) High fashion
The couture and runway scenes are what many people picture when they hear the word “fashion.”
Your blog could offer critiques of runway shows, profiles of top designers, or trend analyses.
8) Fast fashion
Fast fashion is both loved and criticized. It makes trendy clothes accessible but has a dubious reputation for its environmental and ethical impacts.
You could review the latest collections from brands like H&M or Zara, or even explore the ethical debates surrounding this type of fashion.
9) Bohemian fashion
Bohemian fashion, or boho-chic, is synonymous with freedom, comfort, and artistic expression.
You could focus on brands that specialize in boho fashion, offer styling tips, or explore its roots and influences.
This style often includes loose-fitting garments, vibrant colors, and intricate patterns.
Websites like Free People have tapped into this aesthetic, making it a staple in modern fashion.
Here's where technology meets fashion. From smartwatches to clothing embedded with LEDs or sensors, techwear is a fast-growing niche.
Wearable Technologies is an excellent resource for staying updated on this niche.
11) Minimalist fashion
In a world overwhelmed by choices, minimalist fashion offers a breath of fresh air.
This niche focuses on essential, functional pieces that don't compromise on style. Think neutral colors and timeless designs.
Your blog could be a guide to decluttering wardrobes, picking versatile pieces, or styling simple outfits.
Examples of minimalist fashion bloggers:
- Caroline Joy at Un-fancy
- Lee Vosburgh at Style Bee
- Jessica Doll at Hej Doll
12) Unisex fashion
Gender boundaries in fashion are blurring.
Unisex fashion isn't just about clothes that both genders can wear; it's about rethinking the way we define masculine and feminine styles.
On your blog, you can spotlight brands that are pioneering in this space, or discuss the cultural implications of this shift.
Blogs like DapperQ offer a unique take on unisex and gender-neutral fashion.
13) Casual looks
Sometimes, less is more. This niche is all about everyday fashion for the average person.
Showcase outfit ideas for running errands, catching up with friends, or even working from home.
The focus here is on accessibility and comfort, without compromising on style.
14) Trending in fashion
Fashion is ever-changing, and staying up-to-date is crucial.
Blogs in this niche can feature anything from seasonal trends to viral fashion challenges on TikTok.
From the resurgence of '90s styles to the latest “it” accessory, the possibilities are endless.
Example blogs in this niche:
15) Contemporary fashion
Contemporary fashion sits between high-end designer brands and high-street fashion.
A contemporary fashion blog is an online platform where bloggers share the latest trends, styles, and insights related to modern fashion.
These blogs often feature a mix of personal style, fashion photography, reviews, styling tips, and industry news.
The content is typically up-to-date, reflecting current trends and seasonal shifts in fashion.
16) Seasonal fashion (summer wear, winter wear)
When the seasons change, so does our wardrobe.
Your blog can offer guides on what to wear for each season, how to layer clothes, or even how to transition outfits from one season to the next.
This is especially useful for readers living in places with significant weather shifts.
Websites like The Trend Spotter often feature articles on seasonal fashion.
17) Gothic fashion
A Gothic fashion blog is an online platform that focuses on the Gothic subculture and its various fashion styles.
These blogs often feature dark, mysterious, and dramatic fashion elements, including clothing, accessories, makeup, and even lifestyle choices.
Some of the topics you could cover include the historical origins of the Gothic style, and modern interpretations, including different sub-genres like cybergoth, pastel goth, or Victorian goth.
Example blogs that offer a deep dive into this unique fashion subculture:
Body type, life stage, and gender-specific fashion niches
18) Plus-size fashion
The fashion industry is becoming increasingly inclusive, and plus-size fashion is leading the way.
Your blog can be a platform to discuss body positivity, review brands that offer inclusive sizing, or even to provide styling tips tailored for a plus-size audience.
A blog like Curvy Fashionista serves as an inspiration for those interested in this blogging niche.
Navigating the world of office attire can be daunting. Whether it’s business casual, business formal, or somewhere in between, workwear varies greatly.
You could focus your blog on decoding dress codes, offering outfit inspiration, or providing reviews on the best office-appropriate attire.
You could visit Corporette’s fashion section for blog ideas to get you started blogging on this niche.
20) Maternity fashion
Expecting a baby doesn’t mean sacrificing style.
This niche focuses on fashion for pregnant women, from casual maternity wear to more formal outfits.
Discuss the comfort and functionality of various maternity brands, and offer styling tips for each trimester.
You could also share tips on adapting one’s wardrobe for a growing bump.
A good example of a blog within this niche is The Fashion Bump.
21) Fashion for older adults
Style has no age limit. More brands and designers are recognizing the buying power and fashion needs of older adults.
Use your blog to feature age-appropriate styling tips, brand reviews, or interviews with older fashion influencers.
Blogs like Senior Style Bible focus on this demographic, proving that fashion is ageless.
While often less spotlighted, men's fashion is a vast and diverse field. From classic tailoring to modern streetwear, the range is wide.
Your blog can explore various aspects like grooming, accessories, and footwear in addition to clothing.
23) Tall girl fashion
Being tall comes with its own set of fashion challenges, from finding the right fit to choosing proportions that work.
Your blog can offer specialized advice on brands that cater to taller frames, styling tips, or even DIY alterations.
Blogs like The Tall Girl’s Guide to Fashion cater to this unique demographic.
24) Petite fashion
On the flip side, petite fashion is all about making the most out of a smaller frame.
Focus on brands that cater to petite sizes, or provide tips on how to elongate the appearance of legs, balance proportions, or pick the right accessories.
Example blog: Extra Petite
Ethnic, regional, and handmade fashion
Explore the richness of fashion influenced by cultural heritage.
You can specialize in one or feature a range, such as Japanese kimonos, Korean Hanbok, African Ankara, or Italian high fashion.
Highlight the history, significance, and modern interpretations of these styles.
25) Japanese fashion
Delve into the world of Japanese fashion, which ranges from traditional garments like kimonos to modern Harajuku styles.
Blogs like Tokyo Fashion offer a glimpse into this multifaceted world.
26) Korean fashion
Korean fashion has its unique aesthetics, from K-pop-inspired outfits to traditional Hanbok.
Websites like StyleNanda offer an array of modern Korean fashion.
27) African fashion
From colorful prints to intricate beadwork, African fashion is rich and diverse. A good blog you might want to model yours of is the D&D Clothing Blog.
28) Italian fashion
Known for luxury and elegance, Italian fashion is always a talking point. From brands like Gucci to local artisans, the scope is wide.
29) German fashion
German fashion combines functionality with style. Whether it’s Berlin street style or traditional Trachten, there’s a lot to explore.
30) DIY fashion
If you’re crafty and love fashion, this is the niche for you. Provide tutorials on how to create your own clothes, and accessories, or even how to alter existing pieces for a custom fit.
Some great examples of DIY fashion blogs include Made My Wardrobe and Sew Liberated
Designer, special occasion, and themed fashion
31) Designer fashion
Indulge in the world of high-end fashion by focusing on designer pieces.
Whether you're discussing the latest runway trends, reviewing new collections, or exploring the history of iconic fashion houses, this niche offers endless possibilities.
32) Designer / vintage hats
Headwear deserves its own spotlight. This could range from modern designer pieces to vintage finds. Discuss the history, trends, and how to style these eye-catching accessories.
Websites like Hats in the Belfry offer a variety of designer and vintage hats.
33) Wedding fashion
From bridal gowns to bridesmaid dresses and everything in between, wedding fashion is a niche of its own.
Your blog could offer advice on choosing the perfect gown, what’s trending in the bridal fashion world, or even how to look your best on a budget.
Bridal Guide is an excellent resource for wedding fashion tips.
34) Official / business wear
We've touched on workwear before, but this focuses specifically on more formal business attire.
Think suits, ties, formal skirts, and blouses. Offer advice on how to make a strong impression in the boardroom with your clothing choices.
35) Special occasion wear
Be it a gala, a ball, or a special date night, special occasion wear is all about making a statement.
Discuss what to wear and where to shop for different types of occasions, as well as offer styling tips.
36) Disney fashion
Unleash your inner child or Disney fanatic by diving into this whimsical fashion niche. Whether it's everyday wear inspired by Disney characters or preparing for a Disney Park visit, this niche is full of magic.
Demographics and lifestyle
37) Fashion for kids
Catering to younger audiences, this niche covers everything from everyday wear to special occasion outfits for children. Discuss the latest trends, where to find quality pieces, and how to manage a child’s wardrobe effectively.
38) Fashion for older adults
Fashion isn't just for the young; it's for everyone. This niche caters to older adults looking for both style and comfort. Discuss the best brands for this demographic, how to style age-appropriate yet modern looks, and tackle any fashion dilemmas unique to this age group.
39) Fashion online shopping
With the digital age in full swing, online shopping has become a major part of the fashion industry. Guide your readers through the maze of online fashion retailers, how to find the best deals and tips for a successful online shopping experience.
Fashion education and industry insights
40) Fashion design
Dive into the craft behind the clothes.
This niche is for those interested in the nitty-gritty details of fashion design, from sketching concepts to the final garment.
Discuss various design software, sketching techniques, fabric choices, and even the business side of fashion design.
Examples of fashion design blogs:
41) Fashion schools
Whether your audience is considering a career in fashion or looking to refine their skills, information about fashion schools can be invaluable.
Discuss the top institutions, what courses they offer, and what potential career paths they lead to.
42) Fashion product reviews
This is your chance to be the ultimate guide for fashion shoppers.
Review various products from clothing to accessories and give your readers the inside scoop on what’s worth their money.
This niche also gives you an opportunity to collaborate with brands for review samples.
43) Fashion commentary
Put on your critic’s hat and offer commentary on everything fashion-related. Whether it’s the latest trends, runway shows, or fashion faux pas, your insights can guide your readers through the world of fashion.
44) Celebrity fashion
Celebrities often set the fashion trends. Discuss red carpet looks, casual wear, and even fashion mishaps. Your readers will look to you to keep them up-to-date on what their favorite stars are wearing.
Websites like the Red Carpet Fashion Awards cover this niche extensively.
Fashion accessories and specific products
45) Jewelry and accessories
Jewelry and accessories can make or break an outfit. Whether you're discussing the latest trends in earrings, necklaces, or belts, this niche has something for everyone.
From clutches to totes, handbags are not just functional; they're a fashion statement.
Discuss the best brands, what makes a quality handbag, and how to choose the right one for different occasions.
PurseBlog provides detailed reviews and the latest news on everything handbags.
Glasses can be both a necessity and a fashion accessory. Cover the latest trends in eyewear, how to choose frames that flatter your face shape, and where to get the best deals.
Examples of eyewear blogs:
48) Vintage lingerie
Specializing in vintage lingerie brings a touch of nostalgia and sophistication to your fashion blog.
Discuss different eras, the evolution of lingerie, and where to find these delicate pieces.
49) Hoodies and sweatshirts
Not all fashion has to be high-end or formal; casual wear has its place too. Dive into the world of hoodies and sweatshirts. Discuss the best brands, how to style them, and why they're a must-have in everyone’s wardrobe.
Personal styling and curation
50) Personal styling
Personal styling is about more than just clothes; it's about creating an image. Offer advice on how to curate outfits for different events, body types, and personalities. Discuss the value of a personal stylist and even offer your own services.
51) Fashion look books
Lookbooks provide visual inspiration for fashion enthusiasts. You can curate seasonal lookbooks, occasion-specific outfits, or even looks around a single piece of clothing.
This niche offers a lot of room for creativity and collaboration with fashion brands.
How to monetize a fashion blog
As a fashion blogger, you can get paid for posts through sponsored content or product reviews.
To successfully monetize a fashion blog, you need to find products that people would love and also make sure they are selling well on Amazon.
If the product is popular on Amazon then it will have a high commission rate ( 5-10% ) which means you will be making lots of money with every product review. Join the Amazon Associates program to earn commissions on every product purchased through your links.
You can promote any type of product from clothes, shoes, glasses, and handbags.