Welcome to our in-depth review of Monumetric.
As a content creator or publisher, you understand the importance of ad revenue for sustaining your online presence, and how switching to a better ad management platform can make all the difference.
In this quick Monumetric review, we'll be exploring Monumetric requirements, features, and comparisons to help you make an informed decision about this ad network.
What is Monumetric?
Monumetric is an innovative ad management platform that focuses on maximizing ad revenue for publishers while maintaining a positive user experience. Their mission is to empower content creators by providing cutting-edge ad monetization solutions. In the next sections, we will dive into the different solutions they offer, as well as their requirements and features.
Monumetric's ad monetization solutions
Monumetric offers a variety of solutions to help publishers maximize their ad revenue and improve user experience.
Here's an overview of the available solutions:
a) Propel: For small publishers and beginners
Propel is designed for small publishers and those new to the world of ad monetization. It caters to websites with at least 10,000 monthly pageviews, offering a straightforward solution for generating revenue.
This program includes display ads, mobile ads, and video ads tailored to your site's design and traffic.
b) Ascend: For intermediate publishers
Ascend targets intermediate publishers with at least 80,000 monthly pageviews.
This program includes additional ad optimization features, access to premium demand partners, and more in-depth reporting and analytics.
c) Stratos: For advanced publishers and high-traffic websites
Stratos is tailored to websites with 500,000 or more monthly pageviews. This advanced solution offers premium ad placements and optimization techniques to maximize earnings for high-traffic websites.
Monumetric vs. other ad networks: Key differences
Monumetric stands out from other ad networks due to its focus on user experience, ad optimization, and diverse ad formats. This platform is ideal for publishers looking for a more hands-on approach to ad management.
To qualify for Monumetric web monetization, your blog needs to meet the following criteria:
- A minimum of 10,000 monthly page views as per Google Analytics
- Must be a WordPress or Blogger-powered website
- Should have a sidebar that's 300px wide
- Your blog must be approved by most ad partners
- If your blog has less than 80,000 page views per month, you'll need to settle a one-time $99 set-up fee
a) Monumetric web traffic requirements
Your website must have a minimum of 10,000 monthly pageviews as per Google Analytics.
This traffic threshold ensures that your website has enough visibility and potential for ad revenue generation. Keep in mind that higher traffic typically leads to more ad impressions and better earnings.
Here's a breakdown of Monumetric's traffic requirements for each program
- Propel: 10,000 monthly pageviews
- Ascend: 80,000 monthly pageviews
- Stratos: 500,000 monthly pageviews
- Apollo: 10M+ monthly pageviews
b) Content quality
Monumetric places a strong emphasis on content quality. Your website should feature original, engaging, and informative content that provides value to its readers.
This not only increases the likelihood of ad partner approval but also attracts a more engaged audience, which can lead to better ad performance and hence revenue.
To ensure high content quality, avoid duplicate content, thin-content, unedited AI spammy content, clickbait, or content that violates intellectual property rights.
You also need to be in good standing with Google Adsense, and thus must abide by their ad policies.
c) User experience
Monumetric is committed to maintaining a positive user experience. Therefore, your site should be user-friendly, with easy navigation, fast loading times, and a clean design.
d) Adherence to policies
You need to adhere to Monumetric's policies as well as those of its partners, including Google Adsense. These policies cover a wide range of topics from content and audience guidelines to ad placement rules. It's crucial to familiarize yourself with these policies before applying.
e) Monumetric platform requirements
Your website should be powered by WordPress or Blogger. These content management systems (CMS) are popular among publishers and provide seamless integration with Monumetric's ad management tools.
By focusing on these platforms, Monumetric can deliver a streamlined experience and better support for its users.
f) Blog layout requirements
Your website should have a sidebar that's at least 300px wide to accommodate various ad formats.
Wider sidebars allow for more ad unit sizes and better visibility, which can result in higher ad engagement and revenue. If your current website layout doesn't have a suitable sidebar, you might consider redesigning it to meet this requirement and optimize ad placements.
A plugin like Elementor Pro helps you build any type of sidebar layout you desire.
When it comes to making money with Display Ads, having a sticky ad on the sidebar is crucial, as this type often contributes up to a third of your ad revenue.
g) Ad partner approval
Another key requirement for joining the Monumetric program is advertisers' approvals, just like any other premium network such as Mediavine.
Ad partners are more likely to approve your blog if it provides high-quality content, has a great user experience, and generally complies with industry standards.
To achieve this, focus on creating high-quality, original content that is geared towards providing useful information to the users for the target keyword or search query.
Set-up fee for lower-traffic websites
If your website has less than 80,000 pageviews per month, you'll need to pay a one-time $99 set-up fee when joining Monumetric.
This fee covers the cost of onboarding, ad setup, and optimization for your website. While this might seem like an upfront investment, it can pay off in the long run as you benefit from Monumetric's expertise in maximizing your ad revenue potential.
I believe this fee is usually deducted from your earnings, but you can contact their support team for clarification.
How to apply for Monumetric…
The Monumetric application and onboarding process is simple but may take a few weeks to a few months to complete. This is due to email communication with the Monumetric team and waiting for ad partners to review and approve your website.
Honestly, I found that the application took unnecessarily too long, and since you aren't updated in between, you find yourself wondering if they actually forgot about you…
Here's a step-by-step guide on how to apply for Monumetric and the onboarding process:
1) Online application form
Start the application process by filling out the online application form on their Join Us page. You'll need to provide the following details:
- Full name
- Email address
- Website URL address
- Monthly pageviews according to GA
2) Beginning the onboarding process
Depending on the number of page views that you enter on step 1, you will be directed to the respective onboarding form for the program that you qualify for.
Here, you'll need to provide more details that include your address, phone number, business name, and acceptance of terms of service.
3) Sync your Google Analytics account
Monumetric uses Google Analytics to track the performance of your ads. To connect your Google Analytics account, you will need to provide your Google Analytics ID. You can find your Google Analytics ID in the Google Analytics settings.
4) Wait for partner approvals
Your website will be submitted to Monumetric's ad partners for review.
Monumetric will review your application and get back to you within a few weeks. If your application is approved, you will be able to start monetizing your blog with Monumetric.
Navigating the Post-Approval Steps with Monumetric
Great news! You've been approved by Monumetric and you're about to embark on a journey towards better ad revenue. But what does the post-approval process look like? Here, we'll guide you through the key steps that follow your successful application.
5) Review and approve your custom ad strategy
Monumetric is not your average ad network. One of the things that set them apart is their commitment to crafting a custom ad strategy for each publisher. After your application is approved, Monumetric's team will work on creating a strategy that's tailored to your website's unique content and audience.
Once they've developed the ad mockups (both for mobile and desktop), they'll share them with you for review.
This is your opportunity to ask questions, provide feedback or ask for changes.
You have the ultimate say in your strategy and can choose to exclude certain ad types or exclude ads from specific pages on your site. If that's the case, then be sure to let your account rep know
6) Provide admin credentials for your site
After you've approved the ad strategy, the next step is to give Monumetric the necessary access to implement it. This way they can implement the ads themselves by installing and setting up their WordPress plugin.
Rest assured that Monumetric takes security very seriously and will handle your credentials with utmost care.
You'll need to create a new WordPress user with administrative privileges solely for this purpose.
7) Going live
Once your ads are live, review them on your actual site and request any changes if needed.
Your publisher dashboard will be activated, allowing you to monitor your stats and earnings. You'll also be introduced to the support team for any future questions or ad strategy changes.
Understanding Monumetric's ramp-up period
Maximizing your ad revenue doesn't happen overnight. There's a “ramp-up” period that lasts a few weeks where Monumetric's technology learns about your website and audience.
During the first 30 days, your RPMs will be lower as the system would be figuring out which ads perform best on your site, and optimizing placements and ad types for the highest possible revenue.
The team would also be troubleshooting any issues with your custom ad setup as advertisers test your website to determine their ad spend.
After this period, the support team would still occasionally contact you with suggestions for optimizing your RPM and increasing your revenue.
Monumetric payment methods and terms
Supported payment methods
Monumetric supports various payment methods, including PayPal, Payoneer, and direct deposit.
Minimum payout threshold
The minimum payout threshold is $99. Once you reach this amount, you'll receive your earnings on a monthly basis.
Payment frequency and terms
Payments are made net 60 days, meaning you'll receive your earnings two months after they're accrued.
Monumetric RPMs (Revenue per Mille)
Revenue per Mille (RPM) is a metric that shows how much you earn for every 1,000 ad impressions. RPM varies depending on several factors, such as your website's niche, audience demographics, and ad formats.
Factors influencing RPMs
Some factors that can impact your RPMs include:
- Seasonality: Advertisers tend to spend more during peak seasons, resulting in higher RPMs.
- Ad viewability: If your ads are easily viewable by users, advertisers may be more likely to bid on your inventory, leading to higher RPMs.
- User engagement: Engaged users are more likely to interact with ads, which can lead to higher RPMs.
Strategies to improve RPMs
To increase your RPMs, consider the following strategies:
- Improve your website's user experience: A better user experience can lead to higher engagement and more ad interactions.
- Optimize ad placements: Test different ad placements to find the most effective positions for maximizing revenue.
- Diversify ad formats: Experiment with various ad formats, such as display, video, and native ads, to find the best combination for your audience.
Monumetric dashboard and ad settings
Monumetric's dashboard provides a comprehensive view of your ad performance, including real-time reporting and data visualization. You can track your earnings, RPMs, and other key metrics through an intuitive interface.
Customizing ad settings
Monumetric allows you to customize ad settings, such as ad unit sizes, formats, and frequency. You can experiment with these settings to find the perfect balance between user experience and revenue generation.
The dashboard offers real-time reporting, enabling you to monitor your ad performance and make data-driven decisions to optimize your revenue.
If you're considering other ad networks, here are some alternatives:
- Mediavine is a popular ad management platform known for its excellent support and high RPMs. However, it requires a minimum of 50,000 monthly sessions to join.
- Ezoic is an AI-driven ad platform that focuses on optimizing user experience and ad revenue. It requires a minimum of 10,000 monthly pageviews to join.
- Adthrive is a premium ad network similar to Mediavine but requires a minimum of 100,000 pageviews to join.
Monumetric vs. Mediavine
While Monumetric and Mediavine both offer ad management solutions, Mediavine has higher entry requirements (50,000 monthly sessions) compared to Monumetric's Propel (10,000 monthly pageviews).
Mediavine is also known for its high RPMs and excellent support, while Monumetric focuses on user experience and diverse ad formats.
Pros and cons of each platform
- Pros: Lower entry requirements, diverse ad formats, user experience focus
- Cons: May have lower RPMs compared to Mediavine
- Pros: High RPMs, excellent support, strong publisher community
- Cons: Higher entry requirements, may have a more rigorous approval process
Choosing between Monumetric and Mediavine
If you have a smaller website and value user experience, Monumetric may be a better fit. However, if you meet Mediavine's requirements and prioritize high RPMs, Mediavine could be a better choice.
Monumetric vs. Ezoic
Requirements and features comparison
Both Monumetric and Ezoic have similar entry requirements (10,000 monthly pageviews). Ezoic uses AI technology to optimize ad placements and user experience, while Monumetric focuses on manual ad optimization and diverse ad formats.
Pros and cons of each platform
- Pros: User experience focus, diverse ad formats, hands-on optimization
- Cons: May not have the advanced AI-driven optimization offered by Ezoic
- Pros: AI-driven optimization, strong user experience focus, scalable platform
- Cons: May have a steeper learning curve due to AI-driven features
Which platform is best for your needs?
If you prefer a hands-on approach to ad optimization and value diverse ad formats, Monumetric might be a better fit. On the other hand, if you're interested in leveraging AI technology for ad optimization and user experience, Ezoic could be a better choice.
Can I join Monumetric if my website has less than 10,000 monthly pageviews?
No, the minimum requirement for Monumetric's Propel solution is 10,000 monthly pageviews.
How long does it take to receive my earnings from Monumetric?
Monumetric follows a net 60 payment schedule, meaning you'll receive your earnings two months after they're accrued.
Can I use Monumetric alongside other ad networks like Google Adsense?
Yes, you can use Monumetric with other ad networks. However, it's essential to ensure that the combination of ad networks doesn't negatively impact the user experience or violate any platform's policies.
Ending your contract with Monumetric
You might consider ending your contract with Monumetric for various reasons, such as switching to a different ad network or ceasing ad revenue generation on your website.
To terminate your contract with Monumetric, contact their support team and provide written notice of your intention to end the agreement. They will guide you through the process and help remove ad codes from your website.
Note that you do need to provide a 30-day notice, otherwise, you may be penalized.
Remove Monumetric ad codes from your website and replace them with the new ad network's codes.
In this comprehensive review, we've covered Monumetric requirements, features, and comparisons to help you determine if this ad network is the right fit for your website. Ultimately, the choice between Monumetric and its alternatives will depend on your website's size, your revenue goals, and your desired level of control over ad optimization.
As you weigh your options, consider the unique aspects of your website and your priorities as a publisher. By choosing the right ad network, you can maximize your ad revenue and create a sustainable income source to support your online presence.