Increasing your conversion rate is critical to your business as it means more profits and hence more cashflows for the day-to-day running of your business.
However, most entrepreneurs don't do enough when it comes to conversion rate optimization, as it's perceived to take much time or money.
This isn't necessarily the case. These digital marketing ideas will help you start boosting your conversion rates, without the need of hiring an expert.
1) Upgrade your business website
Upgrading your website targets two things:
- Website content
- Design and functionality
You might want to check outdated content on your site and update it. Likewise, ensure that your website is mobile-friendly and that there are no other technical issues. You need to get rid of all the possible hindrances that could hinder people from accessing and seamlessly navigating your website.
In this way, they’ll stay on your site longer and are thus more likely to convert.
2) Build social media presence
Social media is a powerful tool for your business when it comes to boosting conversions. When people meet and interact with your brand on social, and later visit your website, they are more likely to buy your offers since there's that sense of familiarity that boosts trust.
You can build your social media presence by posting regularly and engaging with your audience. Aside from that, you also need to use relevant hashtags on sites like Twitter, Instagram, and LinkedIn to enable your target customers to find your posts.
For social content, focus on creating insightful, fun, and engaging content that your audience will appreciate and even share amongst their networks.
3) Publish content that drives traffic
To generate web traffic through content marketing, you need a content strategy. This strategy should include, at the very least:
- Doing keyword research to identify topics that your site can easily rank for, based on your site's Domain Authority and topical relevance in the eyes of Google
- Doing competitor research and content gap analysis to find out more topical ideas that will give you a competitive edge to rank content faster
- Writing content that's better than your competition
Well, content development can be demanding, but the good news is, that you can outsource this task if you have a budget for it. One such service that helps you identify the best local services is Upcity. Here's their list of Chicago's creative digital marketing agencies.
4) Highlight customer reviews
Having great customer reviews is an important part of any business. It's the best way to show potential customers that you have satisfied clients and that they'll be satisfied too.
When you highlight customer reviews, you can increase conversion for your business, because it gives your customers a sense of confidence in your brand.
5) Take advantage of video marketing
Video marketing paves a new way for customers to connect with your brand, and it can help you stand out from the competition.
This type of marketing targets different purposes like product description, product demonstration, testimonial videos, or explainer videos to introduce a new product or service. Most people skip reading and prefer watching so it would be best to utilize videos to cater to a wide audience
In business, don't be afraid to try new things and change your approach. If a particular tactic isn't working, try something else. You may be surprised by the results you get.
Whether you want to increase your sales, get more sign-ups, or receive new followers, you might find a strategy that’s more effective for your business.