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How to Use WhatsApp for Business


Our content is free. We sustain the blog through affiliate links. We earn a small commission when you purchase recommended products through our links, without any additional cost to you. Learn More

Want to grow your business online? This article will teach you how to use WhatsApp for Business. Tips include when and why you should use it, an explanation of the technology, and what you can do with it.

There are a whopping 1 billion daily users of the platform. Imagine that!

Now WhatsApp is not another social media platform. It's a more personal platform that enables users to engage in meaningful conversations in real-time. But did you know that you can actually use WhatsApp for Business?

Unlike other apps, WhatsApp does not consume all of your bundles in an hour. This is the reason why lots of people are using it on a daily basis.

With the ever amazing WhatsApp features being rolled out frequently, the platform is becoming a friendlier platform for businesses, both online and offline types.

How to Use WhatsApp for Business

There are several ways to do these, and tens of features to help you with it. In this post, we are going to discuss some of them. If you haven't downloaded my freebie, make sure you do it right away.

Assemble All of Your Important Links for Ease of Access: WhatsApp Bookmarks

Did you know that you can create your own bookmarks on WhatsApp? Interesting, right? Yes, you can!

Simply Create a new WhatsApp group and name it, ‘My Important Links' or something similar. Add only one person, and remove the person once the group has been created. Now you are the only person in the group, and apparently, the admin!

Now whenever you come across important links, simply copy them and paste them on this group.

Also it would be great if you would create a similar group to save your affiliate links only!

Join Relevant Groups on Your Niche and Follow The Rules.

Groups are gold mines. From sell groups to training groups, you can easily meet your potential customers. If you are on an online business where you offer training on becoming a better writer, join relevant groups and contribute tremendous ideas.

DO NOT SELL! You will be kicked out by the admins, I promise. Then slowly lead people to read a great article you've penned down on your website. At the end of the article, include links to your services. Think of, “Discounted for Members of {Insert The WhatsApp Group Name They Are Coming From}.”

Become a Guest. How Accepting Invites Can Help You in Using WhatsApp for Business

If you have expertise in a certain area, people are likely to approach you to guide their group members on WhatsApp. Whenever you can, show up. Keep time, and deliver tons of great content and insights.

Interact with every question, type fast, and always plan in advance. In the end, people would like to know where they can find you, this is the perfect time to lead them to your website. Besides reading your blog posts, these people are also are likely to purchase your services.

Apart from this blog, The Penny Matters, I run a talent appraisal and a mentorship organization, Dream Possible. I am particularly passionate about what I do. Our slogan is we gave up giving up. So when I was invited to be a mentor of the day at Mwangaza Online Discussions, I gladly accepted it.

From this one hour discussion alone, I got several members wanting to join my team, as well as partners. They thought what I was doing was amazing, and wanted to be part. How cool is that?

Create a Training Group.

You are best in what you do, and your expertise is needed somewhere else. You've heard the phrase and mantra, “Be where your customers are.” Well, your potentials are online, somewhere on WhatsApp, wondering what to do.

How to Get Members;

Avoid Sharing Group Link. Your group allows only 250 members. You want quality. Not Quantity. Share what your group is about, who should join, and why. Then let people WhatsApp you on your number. Having a business mobile number is a plus to protect your own privacy.

Create a WhatsApp Landing Page. If You are anticipating running several WhatsApp groups, chances are you need more members. Sending your visitors to a landing page that explains to them everything about their WhatsApp groups as well as what is expected of them, will ensure that only quality members will contact you.

More tricks for creating a WhatsApp group

  • Ask the potential contact to save you on their phone contacts. Make this a requirement.
  • Since, they have saved you in their contacts, create a broadcast.
  • Add every member to your contacts: This will make it easier creating a broadcast
  • Use broadcast to communicate upcoming training, date and time
  • Send a text message once a week to keep in contact and let out an important message

Your Turn?

How are you using WhatsApp for Business? We would love to know. What about these strategies we have shared in today's post? What do you think? Please feel free to leave your views in the comments section below.

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