While you may not need another book on how to build an email list, there are a few list building tools and resources that are necessary for you start building an effective email list
There are 30+ tools suggested and recommended by email lists experts. However, you only need four types of list building tools to start building an email list:
- Your own self-hosted website/blog
- Leads capture tools
- Email service provider
- Lead magnet design tools
- Landing page builders
- Contest Tools
9 List Building Tools to start building an email list
The tools and resources below fall in either of the five types mentioned above. You may not need all of them to start with, and for every type, there are several options of list building tools to choose from
While you don’t need blog to start collecting email addresses, you will eventually need to setup a website for your business.
Starting a blog, nevertheless, is a smart move, as it gives your readers the more reason why they should subscribe to your list. Staring a blog in 2019 is as easy as grabbing your web hosting, installing WordPress, choosing a good WordPress theme and writing your first blog post.
Having a self-hosted website gives you total control of the feel, design and overall look of your website, hence ability to implement codes that will help your site convert more visitors into subscribers
There are several web hosting services out there, but we recommend Bluehost because of its credibility in the industry. It powers more than 2 million websites and is recommended by folks at WordPress Automatic themselves
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Leads Capture Tools
After setting up your blog, it’s then time to add your opt-in forms using other relevant tools such as Popup widgets, Thrive Leads etc.
This is the most versatile and highly converting tool created by designers who were obsessed with conversion optimization. With Thrive leads you take control of where and when and how you want your opt-in forms to be displayed.
Smart Links feature recently introduced by Thrive Leads theme ensures that you do not show your opt-in forms to people who are already subscribed ever again. This is awesome, as opt-in offers can be quite annoying when you have already subscribed.
Thrive Leads alternatives
If Thrive leads is not a good fit for you at the moment, then the following lead capture list building tools are great alternatives
Emailing Service Provider
You need to integrate your Thrive Leads or your opt-in widget tools with your email service provider. There are dozen plus ESPs to choose from. These tools, though all of them being email marketing firms differ with their features.
With ESP, you’ll be able to:
- Allow people to subscribe and easily unsubscribe from your list
- Adhere to email marketing regulations
- Automate delivery of your freebies
- Segment your subscribers according to interests so that you will never send everything to everyone ever again
- Track subscriber engagement behavior such as open rates and click-throughs
- Display signup forms on your WordPress website
Convertkit is mainly made for content creators and aims in streamlining list building. With convertkit, the key is building relationships with your subscribers by sending them simple emails that look like they are from a neighbor next door, or high school colleague and not an email list.
Personally, I have had open rates way above 40% with convertkit, something that I wasn’t able to achieve with other email marketing firms.
Mailerlite has evolved over time and its popularity is associated with its ease of use and simple but effective automations. If you are starting off with email marketing, then this is a better recommendation since it’s relatively cheap and even free for up to 1000 subscribers
Email service list building tools alternatives
The following are options to choose from if you do not go with Mailerlite or Convertkit
- Active Campaign
- Campaign monitor
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Contests List Building Tools
If you want to build your email list faster, from scratch, then running online contests is the ultimate route. Due to virality of these giveaways, you are likely to add thousands of new subscribers to your list in a few days. Well, the downside is that you have to have a great relevant giveaway
This is a great tool that you can use to create campaigns of all sorts, ranging from contests, quizzes.
You can also use real-time integrations to export email addresses to your email service provider without any hassle. I advise against this though since some of the email addresses you will receive are invalid. The best move is to wait until the contest is over, then you can export, validate your email addresses before importing them to your email list.
This is a WordPress premium giveaways plugin built by the Appsumo guys that allows you to create your own social contests and automatically pick the winner. One blogger used this to generate over 121000 email subscribers in only 11 days.
This is another contest list building tool that functions similarly with Woobox. The contests embody beautiful design and integrations are seamless. Take a Rafflecopter tour here
Email Addresses Validation Tools
If you’ve built a massive email list with giveaways, chances are, 40% of those emails are bogus as some of the contestants will try to trick the system. While you may want to only use confirmed entrants only, you will miss out on some real subscribers. So before disregarding the unconfirmed email addresses, it’s recommended that you run validation check using various email addresses validation list building tools.
This is an award winning email addresses validation service that results in instant results with bulk validation. Get rid of spam traps, hard bounces, disposable or catch-all emails without breaking your budget.
Want to verify your emails? Get 1000 free verifications with EmailListVerify
With their Artificial Intelligence email scoring system, their accuracy is way above 99%
Email List Verify alternatives
Lead Magnet Designer
Your lead magnet is the heart core of your list building strategy. Thus, you should ensure that it is as appealing as possible. Here is an 11-point lead magnet checklist of a download worthy freebie that you can use to create an irresistible lead magnet for your blog readers.
Let’s now have a look at some of the lead magnet list building tools
Canva is a great tool that can help you design book covers, Canva templates to share, eBooks, pdf reports, cheat sheets, workbooks. Canva is absolutely free to use
Other lead magnet design tools
What list building tools do you use to grow your email list? Please be sure to let us know below in the comments section