Creating a successful YouTube channel starts with choosing the right niche.
A niche is a specialized segment of the market for a particular kind of content or product.
On YouTube, your niche determines what kind of content you create and for whom you create it.
Most profitable YouTube niches with low competition
Here’s a look at some of the most profitable YouTube niches that can help you make money.
1) Virtual reality and augmented reality
As VR and AR technologies become more mainstream, there’s a growing audience eager to explore this space.
Creating content that showcases the latest VR and AR trends, reviews, and applications can attract tech enthusiasts and industry professionals.
What can you promote?
- AR glasses
- VR headsets
- VR games, etc.
2) Making money online
The niche focusing on making money online is vast and highly appealing.
It includes topics like affiliate marketing, dropshipping, and online course creation.
This niche attracts a large audience looking to supplement their income, try out a side hustle, or start a full-fledged online business.
3) Personal finance and investments
People are always looking for ways to manage their money better.
Channels that focus on personal finance and investments provide valuable advice on saving, investing, budgeting, and financial planning.
This niche not only helps viewers but also can be one of the best paying due to high CPMs (Cost Per Thousand Impressions).
Investing for beginners: Guide newcomers through the basics of investing in stocks, bonds, and cryptocurrencies. Break down complex topics and offer easy-to-follow strategies.
Debt management: Share tips and strategies for managing and reducing debt. Discuss various debt consolidation and management plans, emphasizing practical advice.
Retirement planning: Cater to an audience planning for retirement. Discuss 401(k) plans, IRAs, and investment strategies to ensure a comfortable retirement.
Budgeting and saving tips: Share practical tips on budgeting, saving money, and managing finances. Include advice on apps and tools to aid in financial management.
Wealth building for millennials: Target millennials with strategies on building wealth, including smart investing, side hustles, and career advice.
4) Faceless YouTube videos
Another one of the most profitable YouTube niches with low competition is the faceless niche.
Faceless YouTube niches refers to a set of sub niches that you can cover without ever showing your face, and still build a loyal following.
5) Tech reviews and tutorials
The tech niche is evergreen, with constant innovations and updates.
Creating content that reviews the latest gadgets or provides tutorials on software and apps can attract a tech-savvy audience.
As mentioned on Quora, this is one of the niches that can help earn money quickly due to the high interest and potential for affiliate marketing.
Tech reviews: Review the latest gadgets and technology trends. Provide in-depth analysis and honest opinions to help viewers make informed decisions.
Software tutorials: Teach viewers how to use popular software and apps. Focus on productivity tools, graphic design software, or video editing apps.
Coding and development: Offer tutorials for beginners in coding and app development. Break down complex concepts into digestible content.
You can find great courses on Udemy to promote on your channel
6) Gaming and esports
Gaming is one of the most popular niches on YouTube. From Let’s Plays to esports commentary, this niche has a massive and dedicated following.
Gamers who stream their gameplay, provide tips and tricks, or cover gaming news can build a loyal fanbase.
With the right approach, gaming channels can also tap into lucrative sponsorship deals and merchandise sales.
Game reviews and walkthroughs: Review the latest games and provide walkthroughs. Focus on popular and upcoming games.
Esports commentary: Offer commentary on esports tournaments and events. Share insights on teams, strategies, and game updates.
Gaming tips and tricks: Share tips, tricks, and strategies for popular games. Cater to both casual gamers and competitive players.
7) Health and fitness
Health and fitness channels cater to viewers looking for workout routines, nutrition advice, and wellness tips.
As people become more health-conscious, they turn to YouTube for quick and accessible fitness content.
Channels in this niche can monetize through brand partnerships, affiliate marketing, and even by selling personalized fitness plans or equipment.
Yoga and meditation: Offer yoga and meditation sessions. Cater to different levels and focus on wellness and stress relief.
Fitness challenges: Host fitness challenges to motivate your audience. Include workout plans and progress tracking.
Nutrition and diet: Share information on healthy eating, diet plans, and nutrition tips. Cater to specific dietary needs like vegan or keto.
8) Beauty and fashion
Beauty and fashion channels are incredibly popular, especially among younger demographics.
Content creators in this niche share makeup tutorials, fashion hauls, skincare routines, and more.
Influencers often receive free products from brands or are paid for sponsored content, making it a profitable niche.
Makeup tutorials: Create makeup tutorials for various occasions and skin types. Include tips for beginners and product reviews.
Fashion trends: Discuss the latest fashion trends and how to style them. Offer advice on building a versatile wardrobe.
Skincare routines: Share effective skincare routines and review skincare products. Focus on different skin types and concerns.
9) Travel vlogging
Travel vlogging allows you to share your adventures with the world.
While this niche can be more challenging to monetize directly through ads due to the nature of travel content, it offers unique opportunities for sponsorships, affiliate marketing (especially with travel gear and accommodations), and partnerships with tourism boards.
Travel channel ideas:
Travel guides: Share travel tips, destination guides, and hidden gems. Focus on budget travel, luxury travel, or family-friendly destinations.
Adventure vlogging: Document your adventures like hiking, camping, or road trips. Offer practical advice and inspire viewers to explore.
Cultural experiences: Explore different cultures and traditions. Share insights on local customs, food, and festivals.
10) Food and cooking
The food niche is vast, encompassing cooking tutorials, recipe development, food reviews, and culinary travel.
Food channels can benefit from a wide audience, including those looking for quick recipes or gourmet cooking techniques.
Monetization can come from sponsored content, affiliate links for cooking equipment, or even a cookbook deal.
Recipe tutorials: Share unique and easy-to-follow recipes. Focus on specific cuisines or dietary requirements like vegan or gluten-free.
Cooking tips for beginners: Offer basic cooking techniques and tips for beginners. Create content that simplifies complex cooking methods.
Food reviews: Visit restaurants and review different cuisines. Share your culinary experiences and recommendations with your audience.
11) Home improvement
Home improvement channels cater to the growing trend of people wanting to fix their homes and create household items themselves.
From home renovations to crafting, this niche offers endless content possibilities.
Creators can make money through sponsorships with tool companies, affiliate links, and by providing detailed guides or plans for sale.
12) Parenting and family vlogs
Family vloggers share their daily lives and experiences raising children, which can resonate deeply with viewers.
This niche can be profitable through family-friendly sponsorships, partnerships with children’s brands, and by creating a community of loyal viewers.
Parenting tips: Share advice on various aspects of parenting, from newborn care to teenage years. Include practical tips and personal experiences.
Family vlog: Document your family life and share your experiences. Focus on relatable content like day-to-day activities and special events.
Educational activities for kids: Provide ideas for educational and fun activities for children. Include DIY projects, educational games, and learning resources.
13) Comedy and entertainment
Entertainment channels, including comedy sketches, parodies, and stand-up, can garner a large following due to their universal appeal.
While ad revenue can be significant, these channels can also make money through merchandise sales and live performances.
Sketch comedy: Create original sketch comedy videos. Focus on relatable and current topics.
Reaction videos: React to popular videos, movies, or TV shows. Share your thoughts and opinions in an entertaining way.
Celebrity news and gossip: Keep viewers updated on the latest celebrity news and gossip. Offer a fun and engaging take on current events.
14) Education and career development
As professional development becomes more important, channels that focus on career advice, resume tips, interview skills, and job market trends can attract a professional audience.
Language learning: Create content that helps viewers learn new languages. Use interactive methods and real-life conversations.
Online course reviews: Review and recommend online courses and learning platforms. Share insights on course content, instructors, and value for money.
Study tips and hacks: Provide students with study techniques, time management tips, and advice on preparing for exams.
The education niche in general can be monetized through coaching services, e-books, online courses, and speaking engagements.
Creators can also partner with educational platforms and career-related services for sponsorships.
15) Personal vlogging
Personal vloggers create content around their daily lives, sharing experiences, thoughts, and challenges.
This genre allows for strong viewer connections, leading to a loyal fanbase.
Monetization can come from a variety of sources, including sponsorships, merchandise, and member-only content for dedicated fans.
16) Unboxing and product reviews
Unboxing videos and product reviews provide viewers with a firsthand look at new products.
This YouTube sub-niche is particularly popular in the tech, beauty, and kids’ toy sectors.
The best way to monetize such a channel is through affiliate offers.
17) Life hacks
Life hack channels offer viewers clever ways to solve everyday problems or make life easier.
These channels can attract a broad audience and are often shared widely, increasing their reach.
Monetization opportunities include sponsored content, collaborations, and potentially creating a branded product line.
18) Pet and animal content
Content featuring pets and animals can be a huge draw on YouTube, as it appeals to animal lovers and can provide entertainment or educational value.
Pet care tips: Share advice on caring for different types of pets. Discuss nutrition, grooming, and health care.
Training tutorials: Offer tutorials on training pets, focusing on positive reinforcement techniques.
Wildlife education: Create content that educates viewers about wildlife and conservation efforts. Share information about different species and habitats.
19) ASMR
Autonomous Sensory Meridian Response (ASMR) content has a dedicated niche audience that enjoys the relaxing and tingly sensation triggered by certain sounds and visuals.
As an ASMRtist, you can monetize your content through YouTube ads due to the long watch times of their videos and through branded ASMR content for relaxation products.
20) Sustainability, minimalism, & green living
With growing concern for the environment, content focused on sustainability, zero-waste living, and minimalism can attract viewers interested in eco-friendly lifestyles.
You can partner with sustainable brands, promote eco-friendly products, and create content for environmental organizations.
Eco-friendly tips: Share tips on living a more sustainable and eco-friendly life. Discuss recycling, reducing waste, and sustainable products.
Gardening tutorials: Offer gardening tips and tutorials. Focus on urban gardening, indoor plants, or organic gardening.
Sustainable travel: Provide tips on traveling sustainably. Discuss eco-friendly accommodations, transportation, and activities.
21) DIY and crafts
Artists and crafters share their creative process, tutorials, and tips for a variety of mediums.
Home decor DIY: Share creative home decor and DIY project ideas. Focus on budget-friendly and sustainable options.
Crafting tutorials: Offer tutorials on different crafts like knitting, scrapbooking, or jewelry making. Cater to both beginners and advanced crafters.
Upcycling projects: Teach viewers how to repurpose old items into something new and useful. Focus on sustainable living.
This DIY niche can be monetized through art supply affiliate links, sponsored content, and selling original artwork or craft patterns.
22) Online education and tutoring
With the rise of remote learning, channels that offer online education and tutoring in specific subjects are in high demand.
This niche can cater to students of all ages, from kindergarten to college and beyond.
Creators can monetize through direct tutoring services, selling educational materials, or through partnerships with online educational platforms.
23) Productivity and organization
Content focused on productivity techniques, time management, and organizational skills appeals to a wide audience looking to improve their efficiency both personally and professionally.
24) Music and dance
Musicians and dancers can share performances, tutorials, and behind-the-scenes content.
This YouTube niche allows creators to showcase their talents and potentially monetize through music sales, online classes, and sponsorships from music and dance-related brands.
25) Science and technology
Channels that delve into science and technology topics can attract a curious audience interested in the latest discoveries, experiments, and tech advancements.
Fun science experiments: Create content that makes science fun and accessible. Perform simple experiments and explain the science behind them in an engaging way.
Educational content for kids: Develop content aimed at teaching children. Cover basic concepts in science, math, history, and more through fun and interactive methods.
Space and astronomy: Share fascinating facts and recent developments in space exploration and astronomy. Offer stargazing tips and discuss celestial events.
26) Language learning
Language learning is a valuable niche for those looking to expand their linguistic skills.
Your channel can provide lessons, language hacks, and cultural insights.
Monetization opportunities include language course sales, tutoring services, and language learning app affiliations.
27) Storytelling and podcasting
Storytelling channels and visual podcasts can capture the attention of viewers looking for engaging narratives or in-depth discussions on various topics.
Monetization can be achieved through sponsored content, memberships for exclusive content, and live event tickets.
Content ideas:
Storytelling techniques: Teach the art of storytelling. Share tips on crafting engaging stories, character development, and narrative structures.
Podcasting tips: Offer advice on starting and growing a podcast. Discuss podcasting equipment, editing software, and interview techniques.
Interview skills: Share tips on conducting compelling interviews. Include techniques for asking engaging questions and creating a comfortable environment for guests.
28) Outdoor and adventure
For those passionate about the great outdoors, channels focused on outdoor activities, adventure travel, and survival skills can be quite profitable.
Monetization can come from gear reviews, affiliate marketing for outdoor products, and partnerships with travel and outdoor brands.
29) Mental health and mindfulness
As awareness of mental health increases, content surrounding mindfulness, mental well-being, and self-care practices gains importance.
You can monetize through wellness product affiliations, sponsored content from health brands, and offering services like counseling or life coaching.
Mindfulness practices: Share various mindfulness and meditation techniques. Discuss their benefits and offer guided sessions.
Mental health awareness: Create content that raises awareness about mental health issues. Share personal stories, coping strategies, and resources for support.
Stress management: Offer tips and exercises for managing stress and anxiety. Include relaxation techniques, breathing exercises, and lifestyle changes.
30) Real estate
This is another of the best YouTube niches with low competition.
Content about real estate investing, home tours, and mortgage financing attracts viewers interested in property and design and home ownership.
Real estate investing: Educate your audience on different aspects of real estate investing, from residential properties to commercial real estate. Share tips on finding good deals, financing investments, and managing properties.
Home buying and selling tips: Offer advice for first-time homebuyers and sellers. Discuss market trends, offer staging tips, and navigate through the buying and selling process.
Property renovation: Showcase property renovation projects. Provide step-by-step guides, budgeting advice, and before-and-after transformations.
31) Home decor and interior design
DIY home decor projects: Share easy and budget-friendly DIY home decor ideas. Teach your audience how to create beautiful spaces with simple materials.
Explore home decor niches
Interior design trends: Discuss the latest trends in interior design. Offer tips on how to incorporate these trends into various living spaces.
Room makeovers: Create content around transforming spaces, from small rooms to entire homes. Include design tips, color scheme choices, and furniture selection.
32) Digital marketing
With businesses increasingly moving online, digital marketing has become a lucrative niche.
Content that educates on SEO, social media marketing, email marketing and more can attract a business-minded audience eager to improve their online presence.
Social media strategies: Share effective strategies for marketing on different social media platforms. Focus on content creation, audience engagement, and analytics.
SEO and content marketing: Provide tutorials on SEO best practices and content marketing techniques. Discuss keyword research, link building, and content optimization.
Email marketing tips: Offer advice on building and maintaining an email list. Discuss different email marketing tools, campaign strategies, and measuring success.
33) Automotive and car culture
Car reviews and test drives: Review the latest car models and offer insights on performance, comfort, and technology. Include test drives to give viewers a real feel for the cars.
DIY car maintenance: Teach basic car maintenance and repair skills. Cover topics like oil changes, tire rotations, and brake pad replacements.
Car culture and events: Dive into various aspects of car culture. Cover car shows, racing events, and feature interviews with automotive enthusiasts and professionals.
34) Personal development and life coaching
Self-help guides: Offer advice on personal growth and self-improvement. Cover topics like goal setting, confidence building, and overcoming procrastination.
Life coaching tips: Share strategies for dealing with life’s challenges. Discuss topics such as career development, relationship advice, and finding life balance.
Motivational stories: Inspire your audience with motivational and uplifting stories. Feature personal success stories or interview individuals who have overcome significant challenges.
35) Art and culture
Art history and appreciation: Create content that explores different art movements, famous artworks, and their historical contexts. Offer insights into various cultural influences on art.
DIY art projects: Share fun and creative art projects that viewers can do at home. Focus on a variety of mediums like painting, sculpting, or digital art.
Cultural exploration: Take your audience on a journey through different cultures around the world. Explore traditions, festivals, and cultural landmarks.
36) Creative writing and literature
Book reviews and discussions: Create content around book reviews, author interviews, and literary discussions. Cover various genres and new releases.
Writing workshops: Host online writing workshops and tutorials. Cover different aspects of writing, such as plot development, character creation, and world-building.
Poetry readings and analysis: Share poetry readings and provide analysis. Discuss classic and contemporary works and encourage community engagement.
37) Educational content
With the rise of e-learning, educational content has become highly sought after.
From academic subjects to professional skills, teaching viewers something new can be quite profitable.
This niche also has the potential for cross-promotion of courses or educational products.
Tips for success in your chosen niche
- Understand your audience: Research what your target audience enjoys and tailor your content to meet their preferences.
- Be consistent: Regularly upload quality content to keep your audience engaged.
- Engage with your community: Respond to comments and create content based on audience feedback.
- Collaborate with others: Collaborate with other YouTubers to expand your reach.
- Stay updated: Keep up with the latest trends and technologies in your niche.
When choosing a niche, it’s important to consider your interests and expertise, as well as the potential for monetization.
By providing consistent, high-quality content, you can build a successful YouTube channel in any of these niches, enabling you to earn consistent income.
