Today, there are hundreds of categories that many blogs can be grouped into, but first, we need to define these groups in terms of three main criteria:
- Goals
- Topics/ Area of focus.
- Sub niches
When categorized in terms of goals, then there are 5 main blog categories:
- Personal blogs
- Business/Corporate blogs
- News blogs
- Affiliate / Review blogs
- Niche blogs
- Tutorial blogs
Think of the above categorizations as the broader groups under which blogs may be defined. For instance, if a blog exists to majorly cover industry news, regardless of the topic, it is regarded as a news blog. Likewise, blogs that exist to promote a brand or a business, are corporate blogs.
However, the main criterion for categorizing blogs is the topic covered.
Note, this post refers to the general categorization of blogs and not the grouping of posts within a blog. If you are looking to understand what blog categories are in reference to categories and tags, then read our post on what is a blog category instead.
Blog Categories list
Most blogs can fit into any of the following blog categories:
- Fashion
- Beauty
- Travel
- Lifestyle
- Personal
- Tech
- Health
- Fitness
- Wellness
- SaaS
- Business
- Education
- Food and Recipe
- Love and Relationships
- Alternative topics
- Green living
- Music
- Automotive
- Marketing
- Internet services
- Finance
- Sports
- Entertainment
- Productivity
- Hobbies
- Parenting
- Pets
- Photography
- Agriculture
- Art
- DIY
- Science
- Gaming
- History
- Self-improvement
- News and current affairs
1) Fashion
Fashion blogs are all about style, trends, and self-expression through clothing and accessories. Share fashion tips, outfit ideas, product reviews, and personal style stories.
Sub niches could include:
- Sustainable fashion
- Street style
- Plus-size fashion
- Luxury fashion
- Fashion for specific demographics
Popular blog examples:
- The Blonde Salad by Chiara Ferragni
- Man Repeller by Leandra Medine
- Song of Style by Aimee Song
2) Beauty
Beauty blogs cater to those interested in skincare, makeup, and personal care routines. Share beauty product reviews, tutorials, tips, and industry news.
Sub niches could include:
- Natural beauty
- Skincare specific
- Makeup tutorials
- Haircare
- Beauty for specific skin tones
Popular blog examples:
- Into The Gloss by Emily Weiss
- Gothamista by Renee (YouTube Channel)
- Temptalia by Christine Mielke
3) Travel
Travel blogs transport readers to different destinations, offering travel tips, itineraries, and personal travel experiences.
Sub niches could include:
- Solo travel
- Adventure travel
- Luxury travel
- Budget travel
- Travel photography
Popular blog examples:
- Nomadic Matt by Matt Kepnes
- The Blonde Abroad by Kiersten Rich
- Expert Vagabond by Matthew Karsten
4) Lifestyle
Lifestyle blogs cover a wide range of topics related to everyday life, offering advice, inspiration, and personal stories.
Sub niches could include:
- Personal development
- Home Decor
- Parenting
- Minimalism
- Self-care
Popular blog examples:
- A Cup of Jo by Joanna Goddard
- The Everygirl by Alaina Kaczmarski and Danielle Moss
- The Financial Diet by Chelsea Fagan
5) Personal
Personal blogs are an outlet for self-expression, where bloggers share their experiences, stories, and reflections.
Sub niches could include:
- Travel memoirs
- Health and wellness journeys
- Creative writing
- Self-reflection and mindfulness
Popular blog examples:
- Humans of New York by Brandon Stanton
- Cupcakes and Cashmere by Emily Schuman
- Wait But Why by Tim Urban
These blogs have gained popularity within their respective categories
6) Tech
Tech blogs focus on technology and gadgets, discussing the latest innovations, product reviews, software tutorials, and industry news.
Sub niches could include:
- Software development
- Mobile apps
- Artificial intelligence
- Gadgets and devices
- Tech for specific platforms or industries
- Tech tutorials and guides
- Cybersecurity
- Internet of Things (IoT)
- Tech news and updates
Popular blog examples:
- TechCrunch by Various Authors
- The Verge by Nilay Patel and Dieter Bohn
- Mashable by Various Authors
7) Health
Health blogs provide information and insights into various aspects of physical and mental well-being, including nutrition, fitness, and wellness practices.
Sub niches could include:
- Healthy recipes and cooking tips
- Mental health and mindfulness
- Yoga and meditation
- Holistic health practices
- Disease-specific information and support
Popular blog examples:
- MindBodyGreen by Various Authors
- Precision Nutrition by John Berardi
- Nerd Fitness by Steve Kamb
8) Fitness
Fitness blogs cater to individuals interested in physical fitness, exercise routines, and maintaining a healthy lifestyle.
Sub niches could include:
- Strength training
- Cardiovascular exercise
- Yoga and Pilates
- CrossFit and functional fitness
- Sports-specific training
Popular blog examples:
- Fitness Blender by Daniel and Kelli Segars
- Girls Gone Strong by Various Authors
- Born Fitness by Adam Bornstein
9) Wellness
Wellness blogs emphasize holistic well-being, focusing on practices that enhance mental, emotional, and physical health.
Sub niches could include:
- Mindfulness and meditation
- Alternative therapies
- Herbal remedies and natural healing
- Energy work (e.g., Reiki)
- Stress management techniques
Popular blog examples:
- Well+Good by Various Authors
- The Balanced Life by Robin Long
- Mindful by Various Authors
10) SaaS
SaaS (Software as a Service) blogs delve into the world of software, providing insights, reviews, and analysis of various software products and services.
Sub niches could include:
- Cloud computing
- Project management software
- Collaboration tools
- Productivity apps
- Software development best practices
Popular blog examples:
- SaaStr by Various Authors
- The SaaS CMO by Gaetano DiNardi
- GrooveHQ by Alex Turnbull
11) Business
Business blogs focus on entrepreneurship, startups, marketing strategies, leadership advice, industry insights, and tips for professional growth.
Sub niches could include:
- Small business management
- Sales and marketing
- E-commerce
- Leadership and management skills
- Business finance and investment
Popular blog examples:
- Harvard Business Review by Various Authors
- Moz Blog by Various Authors
- Smart Passive Income by Pat Flynn
12) Education
Education blogs provide valuable resources, study tips, teaching methodologies, and educational insights for students, teachers, and lifelong learners.
Sub niches could include:
- Online learning and e-courses
- Educational technology
- Homeschooling
- Classroom management
- Study abroad and international education
Popular blog examples:
- Edutopia by Various Authors
- TeachThought by Various Authors
- The Cult of Pedagogy by Jennifer Gonzalez
13) Food and Recipe
Food and recipe blogs satisfy the appetite of food lovers with cooking tips, recipes, restaurant reviews, and food-related experiences.
Sub niches could include:
- Healthy eating and special diets
- Baking and desserts
- International cuisine
- Culinary travel
- Food photography
Popular blog examples:
- Smitten Kitchen by Deb Perelman
- Minimalist Baker by Dana Shultz
- Epicurious by Various Authors
14) Love and Relationships
Love and relationships blogs cover topics like dating, relationships, marriage, and self-improvement, offering guidance and insights for navigating the complexities of love.
Sub niches could include:
- Relationship Advice
- Marriage and long-term partnerships
- Dating tips and strategies
- Self-love and self-care
- LGBTQ+ relationships
Popular blog examples:
- The Gottman Institute by Various Authors
- The Dating Divas by Various Authors
- Baggage Reclaim by Natalie Lue
15) Green Living
Green living blogs focus on promoting environmentally-friendly practices, sustainable living, and conscious consumerism.
They offer practical advice on reducing waste, conserving energy, and making eco-conscious choices.
They often feature DIY tutorials, product reviews, and insights into sustainable living practices.
Sub niches could include:
- Eco-friendly home and cleaning products
- Renewable energy
- Alternative transportation
- Sustainable gardening and permaculture
- Zero waste living
- Eco-friendly home and lifestyle tips
- Renewable energy
- Sustainable fashion and beauty
- Ethical clothing
- Climate change advocacy
Popular blog examples:
- TreeHugger by Various Authors
- Eco Warrior Princess by Jennifer Nini
- Sustainability Mama by Jennifer Dunlop
16) Music
Music blogs cover a wide range of musical genres, artists, album reviews, music news, and discussions about the music industry.
Sub niches could include:
- Indie Music
- Electronic music
- Hip-hop and rap
- Classical music
- Music production and equipment
Popular blog examples:
- Pitchfork by Various Authors
- NME by Various Authors
- Consequence of Sound by Various Authors
17) Automotive
Automotive blogs cater to car enthusiasts, offering reviews, industry news, buying guides, maintenance tips, and the latest trends in the automotive world.
Sub niches could include:
- Classic cars
- Electric vehicles
- Motorsports
- Car modifications and customization
- Car care and maintenance
Popular blog examples:
18) Marketing
Marketing blogs explore strategies, tactics, and tools for effective marketing campaigns, digital marketing trends, social media tips, and branding insights.
Sub niches could include:
- Content marketing
- SEO (Search Engine Optimization)
- Email marketing
- Influencer marketing
- Social media advertising
Popular blog examples:
- Neil Patel by Neil Patel
- Content Marketing Institute by Various Authors
- Social Media Examiner by Various Authors
19) Internet services
This category focuses on internet-related topics, including web design, web development, SEO, social media management, and other online services.
Sub niches could include:
- Website optimization
- Web hosting and domain management
- E-commerce solutions
- WordPress tutorials
- Online security and privacy
Popular blog examples:
- Smashing Magazine by Various Authors
- A List Apart by Various Authors
- Yoast by Various Authors
20) Personal Finance
Personal finance blogs provide advice and guidance on making and managing money, budgeting, investing, and financial planning.
Sub niches could include:
- Financial Independence and early retirement (FIRE)
- Stock market investing
- Real estate investing
- Frugal living and money-saving hacks
- Credit and debt management
- Debt management
- Retirement planning
- Side hustles and passive income
- Financial Independence and early retirement (FIRE)
- Real estate investing
Popular blog examples:
- The PennyMatters by Mysson Victor
- The Penny Hoarder by Various Authors
- Mr. Money Mustache by Pete Adeney
- NerdWallet by Various Authors
- The Financial Diet by Chelsea Fagan
- Get Rich Slowly by Various Authors
21) Sports
Sports blogs cater to sports enthusiasts, providing news, analysis, commentary, and insights into various sports disciplines and events.
These blogs cover a wide range of sports, from mainstream sports like football, basketball, and tennis to niche sports and competitions.
Sub niches could include:
- Football (soccer) analysis and news
- Basketball insights and Player profiles
- Tennis tournament coverage and Analysis
- Baseball statistics and game reviews
- Extreme sports and adventure sports coverage
- Fantasy sports
Sports blogs keep fans up to date with the latest news, scores, and developments in the sports world. They often offer in-depth analysis, pre-game predictions, post-game recaps, and highlight reels.
Sports bloggers provide a platform for discussions, debates, and fandom, fostering a sense of community among sports enthusiasts.
Popular blog examples:
- ESPN by Various Authors
- Kotaku by Various Authors
- The Athletic by Various Authors
These blogs serve as a hub for sports lovers, delivering comprehensive coverage and unique perspectives on their favorite sports.
Whether it's breaking news, transfer rumors, match analysis, or inspiring athlete stories, sports blogs offer a one-stop destination for fans to engage and immerse themselves in the world of sports.
22) Entertainment
Entertainment blogs cover a wide range of topics related to movies, TV shows, music, books, celebrity news, and pop culture.
Sub niches could include:
- Film Reviews and Analysis
- TV show recaps and theories
- Music album reviews and artist interviews
- Book recommendations and literary discussions
- Celebrity gossip and interviews
Popular blog examples:
- IMDb by Various Authors
- Vulture by Various Authors
- Entertainment Weekly by Various Authors
23) Productivity
Productivity blogs aim to help readers optimize their time, by sharing effective work techniques, time management strategies, and tips for achieving goals.
Sub niches could include:
- Personal productivity tips
- Goal setting and motivation
- Remote work and digital nomadism
- Work-life balance
- Project management
Popular blog examples:
- Zen Habits by Leo Babauta
- Productivityist by Mike Vardy
- Buffer Blog by Various Authors
24) Hobbies
Hobbies blogs focus on various recreational activities and passions that people pursue in their leisure time.
Sub niches could include:
- Photography
- Crafting and DIY projects
- Cooking and baking
- Outdoor activities (hiking, camping, etc.)
- Dancing
- Acting
- Poetry
- Writing
- Choreography
Popular blog examples:
- The Pioneer Woman by Ree Drummond (Cooking and baking)
- Outdoor Gear Lab by Various Authors (Outdoor activities)
- The Write Life by Various Authors (Writing)
- Sally's Baking Addiction by Sally McKenney (Cooking and Baking)
- The Hiking Life by Cam Honan (Outdoor activities)
- Poetry Foundation by Various Authors (Poetry)
- Dance Spirit by Various Authors (Choreography)
25) Parenting
Parenting blogs offer support, advice, and insights for parents, covering topics such as pregnancy, child development, parenting tips, and family dynamics.
Sub niches could include:
- Newborn care and parenting
- Single parenting
- Adoption and foster care
- Parenting for specific age groups (toddler, pre-teen, etc.)
- Special needs parenting
Popular blog examples:
- Scary Mommy by Various Authors
- Fatherly by Various Authors
- Aha! Parenting by Dr. Laura Markham
26) Pets
Pet blogs focus on the well-being and care of various pets, offering tips, advice, product recommendations, and heartwarming pet stories.
Sub niches could include:
- Dog training and behavior
- Cat care and behavior
- Exotic pets
- Pet health and nutrition
- Pet adoption and rescue stories
Popular blog examples:
- The Dogist by Elias Weiss Friedman
- Catster by Various Authors
- The Conscious Cat by Ingrid King
27) Photography
Photography blogs cover various aspects of photography, including techniques, gear reviews, editing tips, and showcasing stunning photography work.
Sub niches could include:
- Landscape photography
- Portrait photography
- Wildlife photography
- Street photography
- Fine art photography
Popular blog examples:
- Digital Photography Review by Various Authors
- Stuck in Customs by Trey Ratcliff
- Fstoppers by Various Authors
28) Agriculture
Agriculture blogs focus on farming practices, sustainable agriculture, gardening tips, and agricultural news and trends.
Sub niches could include:
- Organic farming
- Urban gardening
- Hydroponics and vertical farming
- Livestock farming
- Farm-to-table movement
Popular blog examples:
- Modern Farmer by Various Authors
- The Spruce by Various Authors
- Small Farm Nation by Tim Young
29) Art
Art blogs explore various art forms, art history, and artist spotlights, and provide insights into the creative process and art techniques.
Sub niches could include:
- Painting and drawing
- Sculpture and ceramics
- Digital art
- Street art
- Art exhibitions and galleries
Popular blog examples:
- Colossal by Various Authors
- My Modern Met by Various Authors
- Juxtapoz by Various Authors
30) DIY
DIY blogs offer step-by-step instructions, tutorials, and inspiration for various do-it-yourself projects across different domains, such as home improvement, crafts, and repairs.
Sub niches could include:
- Home decor DIY
- Upcycling and repurposing
- Woodworking projects
- Sewing and knitting
- Automotive DIY
Examples of DIY blogs
- A Beautiful Mess by Elsie Larson and Emma Chapman
- DIY Network by Various Authors
- The Family Handyman by Various Authors
Certainly! Here's the continuation of the blog post, covering the remaining categories with subheadings formatted as H3:
31) Science
Science blogs focus on scientific discoveries, research, and explanations of various scientific fields.
Sub niches could include:
- Physics
- Biology
- Astronomy
- Neuroscience
- Climate science
Popular blog examples:
- ScienceAlert by Various Authors
- National Geographic by Various Authors
- Scientific American by Various Authors
32) Gaming
Gaming blogs focus on video games, gaming news, reviews, tips, and discussions about gaming culture.
Sub niches could include:
- PC Gaming
- Console Gaming
- Mobile gaming
- Retro gaming
- eSports
Popular blog examples:
- IGN by Various Authors
- Polygon by Various Authors
- Rock, Paper, Shotgun by Various Authors
33) History
History blogs explore different eras, and historical events, and provide insights into the past.
Sub niches could include:
- Ancient history
- Medieval history
- World War history
- Cultural and social history
- Women's History
Popular blog examples:
- History Extra by Various Authors
- The History Blog by Various Authors
- History Today by Various Authors
34) Personal Development
Self-improvement blogs offer guidance and resources for personal development, self-care, motivation, and improving overall well-being.
Sub niches could include:
- Mindfulness and meditation
- Productivity and time management
- Emotional intelligence
- Confidence building
- Goal setting and achievement
Popular personal development blog examples:
- Tiny Buddha by Lori Deschene
- Pick the Brain by Various Authors
- Zen Habits by Leo Babauta
35) News and Current Affairs
News and current affairs blogs cover current events, breaking news, politics, and social issues, providing analysis and diverse perspectives.
Sub niches could include:
- Politics and government
- Environmental News and activism
- Social justice and equality
- Business and economics news
- Technology and science news
Popular blog examples:
- CNN by Various Authors
- The Guardian by Various Authors
- HuffPost by Various Authors
Mainstream and Alternative Niches
Some of the topics above, despite having sub-niches, may be further categorized as mainstream, or alternative. For instance, we have traditional health topics and alternative health topics.
Chances are you will opt for the mainstream topics as they are popular, but if you are interested specifically in alternative categories, then I recommend checking out my ultimate guide to alternative niches.
This category encompasses niche interests, unique perspectives, and offbeat topics that may not fit into conventional categories. It allows bloggers to explore their passions and share unconventional ideas.
Sub niches could include:
- Conspiracy theories and mysteries
- Unusual hobbies or interests
- Paranormal phenomena
- Subcultures and countercultures
- Futurism and speculative concepts
Popular blog examples:
- Atlas Obscura by Various Authors
- The Bloggess by Jenny Lawson
- Brain Pickings by Maria Popova
Now if we go a step further, then we can have blog categories based on sub-niches, and since each blog category above (topics), can have hundreds of sub-niches, I can’t list them all here.
You can, however, explore the sub-categories by visiting the individual niches on this page.
